Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful Yet Slightly Complex Product Analytics Tool
What do you like best about the product?
What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL.
What do you dislike about the product?
One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend.
What problems is the product solving and how is that benefiting you?
For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude.
Customizable Data Makes Marketing Analysis a Breeze
What do you like best about the product?
I like Amplitude Analytics because it allows me to track all of our marketing efforts efficiently, especially from our organic channels. The ability to customize data sources and create different visuals really helps in sharing meaningful data. I also appreciate the marketing analytics section where I can see top-level metrics and AI visibility reports, making it easier to analyze data from an SEO perspective.
What do you dislike about the product?
One thing that's a bit complicated is the number of events and filters available. It takes a lot of sorting to get what you need. I believe the initial setup wasn't the easiest due to the amount of data points we had.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track our marketing efforts. It solves the problem of displaying data in a comprehensible way for everyone, with customizable sources and visuals. I especially appreciate the marketing analytics and AI visibility reports for SEO analysis.
Easy Visualization with Stellar Flexibility
What do you like best about the product?
I appreciate the huge functionality of Amplitude Analytics, like visualizing our events on a daily or monthly basis with the ability to filter by properties and group them. I love that it provides a private workspace and lets me share it with anyone anytime. It's easy to use, and I can create a variety of charts or graphs which makes setting it up a breeze, and the documentation is well done. It's super easy to visualize my event data based on different values and frequencies.
What do you dislike about the product?
I don't like finding device IDs from Amplitude Analytics. We don't know what our device ID is in Amplitude, so maybe it could use similar ID or name kinds.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives us huge functionality like visualizing event data on a daily or monthly basis. We can filter and group data easily. It also provides a private workspace and easy sharing, and it's really intuitive to set up.
Seamless Data Integration, Intuitive Dashboarding
What do you like best about the product?
I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.
What do you dislike about the product?
I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.
The generation of flexible charts is appealing, but there is room for improvement in CSV export.
What do you like best about the product?
I like that Amplitude Analytics allows you to easily create charts for any complex conditions with some ingenuity. Additionally, it is very convenient to set it up according to customer attributes. The initial setup was also very easy.
What do you dislike about the product?
・There are limitations when exporting CSV. Although charts with nice attributes are produced, if there are too many lines or bars, I want to export the CSV to process it myself. ・Box plots and scatter plots cannot be created.
What problems is the product solving and how is that benefiting you?
We will resolve the analysis of screen transitions and click operations. The differences between types will also become easier to see. Setting by customer attributes is particularly convenient.
Intuitive Analytics with Impressive Flexibility
What do you like best about the product?
I like Amplitude Analytics because it's easy to use yet provides a lot of depth and data flexibility for experts like data teams. For straightforward work, Amplitude offers extensive documentation that guides you through it. The overall UX of the product is very friendly compared to competitors. It's easy to create metrics that matter to the work, making it straightforward to know if the business is reaching its goals. I find the initial setup very straightforward, thanks to the default events and setup that ease the implementation for developers.
What do you dislike about the product?
Likely a gap in not having data experts in-house, but I find it challenging to know if my implementation of custom events aligns with best practices.
What problems is the product solving and how is that benefiting you?
We use Amplitude Analytics to track website and product performance, which helps in prioritizing initiatives. It offers easy metric creation, facilitating goal tracking and decision-making. It's user-friendly, flexible for experts, and provides comprehensive documentation, making it valuable to both novice and experienced users.
Easy Verification and Smooth Implementation for Developers
What do you like best about the product?
As a developer, I mainly appreciate how easy it is to verify what was sent. Also most of the implementation was quite simple.
What do you dislike about the product?
We’re using the RudderStack integration for our implementation, and session tracking has been a bit complicated and finicky. We still haven’t been able to get it fully working the way we would expect.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
What problems is the product solving and how is that benefiting you?
Aggregation of user behavior. (I’m still speaking only as a developer, not as the target audience.)
Intuitive Dashboards, Effortless Setup
What do you like best about the product?
I love using Amplitude Analytics for website marketing optimization and tracking user flows, bounce rates, and dropoff points. It's a great tool for live sessions and feels like GA times 100 to me. I appreciate the web experiments and A/B testing capabilities. The dashboards are intuitive and serve as a marketing source of truth. I find that Amplitude Analytics tracks live user flows better than any other tool I've seen, and the session replays are awesome. The initial setup was very simple, taking only five minutes.
What do you dislike about the product?
I wish Amplitude Analytics had better user enablement. I would love to know how to use it better.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for visibility and tracking against competitors, improving website marketing by optimizing user flows, bounce rates, and dropoff points. It provides intuitive dashboards, session replays, and serves as a marketing source of truth with web experiments and A/B testing.
Ease of Use and Powerful Integration
What do you like best about the product?
I like the ease of use of Amplitude Analytics and its ability to integrate with many tools, which has allowed us to improve user retention and offer a better experience. Additionally, it was easy to make the connections and set up the graphs thanks to the abundant documentation available on the platform.
What do you dislike about the product?
I don't like how Amplitude Analytics works for triggering events in real time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer behavior, identify friction points, and optimize key processes. Its easy integration improves retention and user experience.
Valuable Insights, Despite Steep Learning Curve
What do you like best about the product?
I like running web experiments with Amplitude Analytics because it allows me to do A/B testing quickly on real traffic data and see the impact on key metrics, ensuring decisions are based on outcomes rather than opinions. I also appreciate the ease of creating dashboards and charts; I have a dashboard where I report on key metrics with important filters, letting the audience slice and dice the data as needed. I log in to the dashboard every morning. Additionally, I find the Cohorts feature valuable as it allows me to group users based on the actions they do or don't take and understand the outcomes.
What do you dislike about the product?
I find the steep learning curve challenging because there are too many options available just to create a simple dashboard. Also, the events taxonomy is difficult to grasp, making it tough to decide what should be classified as events and values. The initial setup of Amplitude Analytics was difficult since it requires an engineer to add code.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer usage, identify gaps in user journeys, and report on key metrics. It helps diagnose changes in conversion or engagement and allows for quick A/B testing based on real traffic data, ensuring decisions are outcome-driven.
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