Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great insights into cohorts' engagement
What do you like best about the product?
Being able to create cogorts and analyze users activity based on the specific events, like email marketing campaign or webinar
What do you dislike about the product?
Pretty challenging to learn how to use the tool, not very intuitive
What problems is the product solving and how is that benefiting you?
Analyzing how different marketing activities have impact on the platform users and if they improve user engagement and retention
Recommendations to others considering the product:
Not sure
Very user friendly tool which makes reporting and dashboards fun
What do you like best about the product?
The ease of building dashboards through events autocomplete and easy where/group clauses. easy learning curve for anyone at a company.
What do you dislike about the product?
365 days limit on previous data is annoying some times.
What problems is the product solving and how is that benefiting you?
building segmentation/funnel analytics for both client and server events. Benefits are easy ingestion from mParticle and through API and ease of building dashboards.
Great tool for self service analytics
What do you like best about the product?
Amplitude is a great tool to set up for multiple teams to do a self serve data analysis. It integrates easily with data warehouse amd other web analytics tools.
What do you dislike about the product?
Lack of flexibility to create visualizations. It's hard to search for specific parameter values in the data.
What problems is the product solving and how is that benefiting you?
Provide self serve access to data for basic analysis to product and PM teams.
Leveraging Amplitude for Analytics
What do you like best about the product?
I love how easy and quick it is to create charts and the different types of charts available are extremely useful. Being able to use notebooks to present findings and have discussions is an awesome feature!
What do you dislike about the product?
There seems to always be a slight variance ~5% in the numbers I see on Amplitude based on how I structure my query, this seems a bit troublesome to me since the logic used remains the same!
What problems is the product solving and how is that benefiting you?
We are trying to understand our user behaviour better. Some of our questions are about where in our product they are finding value and what drives them to keep coming back day on day.
Great analytics tool to understand users and product better!
What do you like best about the product?
It's safe time (compared to manual SQL scripts), propose great templates (retention graph, stickness, segmentation, etc) and it's easy to investigate different cohorts with user paths & funnels.
What do you dislike about the product?
Probably some restrictions :) event limits, no alerts in the subscription, limitations in dashboards personalization, etc :)
What problems is the product solving and how is that benefiting you?
To get data fast, to investigate users/flows without analyst, to see that changes (new app version) in the product improved KPIs, monitor KPIs
Product with interesting features but low customisation
What do you like best about the product?
Near real-time analysis of our products events. Especially interesting to see the user flows in an easy and fast way.
What do you dislike about the product?
Can't customise charts and difficult to check interactions between different users.
What problems is the product solving and how is that benefiting you?
Understanding the most used features on our products through events. The greatest benefit is the realization that some of the features available are not helpful as users intentionally try to avoid them.
A very powerful tool to analyse precisely your audience, the user journey
What do you like best about the product?
Amplitude is very well precise to analyse the user journey and to have insights about behavior.
What do you dislike about the product?
Mobile version is not easy to use. A more fluid app would be better.
What problems is the product solving and how is that benefiting you?
We are understanding user needs, user consumption of our platforms with precise feedback. These inputs are key to know if we are developing in the right way or if we need to adjust.
The main Self Serve Analytics tool for AB Inbev
What do you like best about the product?
I like a lot the support team a: The feedback session pass a feeling of taking care of the customer and helps us a lot.
What do you dislike about the product?
Is not possible to create analyze by an array property (is not user-friendly) and the notebook edition is not user-friendly.
What problems is the product solving and how is that benefiting you?
Live documentation through Notebook enables the team to understand better the tracking plan and check the analyses in the same space.
Recommendations to others considering the product:
It's a good Self Serve Analytics tool for Product/Feature Analyses.
Good for directional reporting - provides a fast look at product performance and helps flag issues
What do you like best about the product?
Ease of use, non-technical stakeholders can do things - helps balance analytics workload to have a tool that a marketing manager can utilize for an ad-hoc ask. This also makes it a tool we use frequently, business moves fast and this helps us keep up!
What do you dislike about the product?
unable to align with internal reporting tools - we can see the raw segment data we pass to amplitude, but can't recreate the results of amplitude's charts when processing that data ourselves. This gets especially tricky when data not tracked onsite needs to be tied to that site tracking. E.g. if we want to look at users who filled out a form, we get a different set of users through this tool vs our internal data. This makes it essential to only use amplitude for directional data.
What problems is the product solving and how is that benefiting you?
experiment and product reporting, easy to stand up for temporary measurement needs. Helps provide a self-serve solution for quick requests, vs putting everything on the analytics sprint board. Very useful for customer pathing through the site, it's a common marketing use case to ask "what did users do after hitting this page" and the journeys are great for evaluating this
User friendly and informative
What do you like best about the product?
Ability to visualize complex data in a simple way.
What do you dislike about the product?
Can be intimidating for beginners. Tutorials can be more intuitive.
What problems is the product solving and how is that benefiting you?
Detecting problems in released games and understanding player behaviour.
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