Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude Analytics Review
What do you like best about the product?
Great flexibility and highly customizable. Very simple to define event and user propoerties, understand conversion, drill down to understand cross-sections or zoom out to understand aggregagte trends.
What do you dislike about the product?
I only wish it were clearer/ more intuitive for new users to understand that when looking at event A to event B conversion, adding filters by user properties means filtering by that user's property *at the time of the event.*
What problems is the product solving and how is that benefiting you?
Amplitude Analytics empowers Product Managers and operations, marketing, and growth teams to conduct advanced analytics, therefore, freeing up capacity from our Data and Engineering teams.
Recommendations to others considering the product:
Great tool, easy to get started with.
Detailed and comprehensive behavioral and participation tracking
What do you like best about the product?
The first thing that caught my attention, positively, was the interface because it is very organized and divided into many useful functions, the design is very innovative and creative. I find it interesting that the creation of graphics is very simple and useful, we can perform many tasks in a specific way without the need to complicate ourselves when developing them. Another thing that I like about this software is that it works immediately, all the tasks that you execute will be reflected at the moment, and this facilitates the work of the analysis when a chart a being created.
On the other hand, Amplitude is a tool that can be used to share information with other companies, regardless of whether they are analyzed or not, this is a plus because other similar software does not have this function. Finally, Amplitude puts at your disposal several types of graphs that will make it easier for you to read the data.
On the other hand, Amplitude is a tool that can be used to share information with other companies, regardless of whether they are analyzed or not, this is a plus because other similar software does not have this function. Finally, Amplitude puts at your disposal several types of graphs that will make it easier for you to read the data.
What do you dislike about the product?
Analytics has worked very well for me but there are some things I don't like:
- I can't perform lower level analyses.
- When creating a graph you have to continue all the steps, that is, if I start with a graph already advanced, I have to start from the beginning anyway.
- Does not keep a count of users.
- I have never been able to redefine or group values of a parameter, so if I have a date parameter, I cannot group it by dow, nor can I do it manually.
- In a funnel, you have to create several things separately, this is a bit annoying.
- I can't perform lower level analyses.
- When creating a graph you have to continue all the steps, that is, if I start with a graph already advanced, I have to start from the beginning anyway.
- Does not keep a count of users.
- I have never been able to redefine or group values of a parameter, so if I have a date parameter, I cannot group it by dow, nor can I do it manually.
- In a funnel, you have to create several things separately, this is a bit annoying.
What problems is the product solving and how is that benefiting you?
Thanks to this software I have obtained many benefits, one of them is that we no longer need to transfer the data that we have in Amplitude to other external AB testing software, we do everything directly in Amplitude. In addition, we can see the number of users that enter and where we lose them, thanks to this we can improve our work.
Likewise, since we have started using this software, our work has been developing in a very positive way, we have learned a lot, gained more experience, solve work problems efficiently and quickly, and finally, we give our clients the best result.
Likewise, since we have started using this software, our work has been developing in a very positive way, we have learned a lot, gained more experience, solve work problems efficiently and quickly, and finally, we give our clients the best result.
Product-focussed UI provides great guiderails for PM/PO roles
What do you like best about the product?
I like that the UI is very focused on the Product Owner and Product Manager roles, with specific chart types (such as funnel) for PM questions. I like the persistent URLs that allow chart edits and versions to be shared without even needing to be saved, and so edits are also persisted in the browser history. The consistent layout of chart parameters is easy to learn and means you can quickly learn enough basics to get simple charts and questions answered. The Notebooks feature is great for helping to present an analytics investigation.
What do you dislike about the product?
I'd like clearer guidance on instrumentation, and although the Govern interface (for defining event taxonomies) is useful we haven't had time to use it fully. Some of the more advanced charts can be hard to interpret into easy to understand stakeholder insights: stickiness and retention can be hard to explain for example.
What problems is the product solving and how is that benefiting you?
It's helping us to investigate customer behaviour and socialise our hypotheses and learnings amongst our stakeholder group. It's giving POs and PMs more confidence in their prioritisation decisions, with a data basis for decision making.
Recommendations to others considering the product:
Have good engineering support in place and agree on how to instrument consistently across teams. Use the Govern interface to plan and test your event schema.
Excellent analytics tool
What do you like best about the product?
- Easy to use
- Easy to share findings
- Easy to integrate
- Amazing customer success and support team
- Easy to share findings
- Easy to integrate
- Amazing customer success and support team
What do you dislike about the product?
- The "Notebook" editing/collaborating/commenting experience can be improved
- Some views (such as funnels) have specificities which can make results differ from what you'd expect
- Some views (such as funnels) have specificities which can make results differ from what you'd expect
What problems is the product solving and how is that benefiting you?
It helps us understand how our users are using our product, what's working and not working for them
really user friendly
What do you like best about the product?
I love the easy way for setting-up A/B tests and analysises. For marketeers and product managers a great way to get fast and easy feedback on experiments and activities on your platform. Fast learning supported.
What do you dislike about the product?
You still need developers to add events on all relevant activities you want to measure.
What problems is the product solving and how is that benefiting you?
Feedback and insights on experiments running on our platform.
Recommendations to others considering the product:
Easy to use tool for a big group of employees
Great and user friendly tool
What do you like best about the product?
The simplicity of creating a report and the fact that you can very easily share reports with colleagues (new link for every change)
It's way easier to use compared to Google Analytics.
It's way easier to use compared to Google Analytics.
What do you dislike about the product?
Because of the setup of Amplitude, sometimes you miss the tracking of every page by default. This is something we need to keep in mind.
The notebooks are also not very user friendly yet. Examples: Screenshots cannot be resized, you have to work in HTML and it's not easy to connect a notebook to an AB-Test.
The notebooks are also not very user friendly yet. Examples: Screenshots cannot be resized, you have to work in HTML and it's not easy to connect a notebook to an AB-Test.
What problems is the product solving and how is that benefiting you?
- More trust in the data
- Easy creation of reports
- More insights in retention
- Easy creation of reports
- More insights in retention
Amplitude facilitates my day to day as a business analyst
What do you like best about the product?
I really love Amplitude, it helps me to do quick analysis and follow my data in real time
What do you dislike about the product?
An improvement point is being able to export the data at a granular level per user. Example: Average session time per user
What problems is the product solving and how is that benefiting you?
Realtime data and easy data aggregation, it's really easy to build funnels in minutes where I would spend 10x more time building a dataset
Get's you to the answer quicker
What do you like best about the product?
Query Speed, Highly relevant Analysis types, Data Governance Support, Right amount of handholding
What do you dislike about the product?
The new data governance features have great potential, but they seem a bit of a burden to set up and integrate properly for existing setups.
What problems is the product solving and how is that benefiting you?
We use Amplitude to gain Insight into User Flows, key product KPIs and key usage events that we aim to leverage for optimized product decisions. I strongly believe Amplitude is the perfect tool for us to achieve this.
Recommendations to others considering the product:
If you want to understand your Users, use Amplitude
Bottleneck analysis
What do you like best about the product?
Amplitude is very easy to use, and it collects a lot of data. I enjoy the dashboard view that gives me a quick overview of user trends, and with the release information, I can monitor whether an event is happening or not. I can create detailed reports with a single click. Adding information about releases is my favorite feature.
What do you dislike about the product?
There are several limitations with dashboard tools. For example, you cannot split up a funnel analysis into different scenarios. This makes the tool less useful in some situations.
What problems is the product solving and how is that benefiting you?
Our team worked on improving the conversion rate of our app. We improved the performance of several important customer experiences. We also improved user journeys and found points where customer experience was critical.
Recommendations to others considering the product:
Our team worked on improving the conversion rate of our app. We improved the performance of several important customer experiences. We also improved user journeys and found points where customer experience was critical.
Good funnel analysis, easy to apply cohorts
What do you like best about the product?
Funnel type of analysis. It shows different angles
What do you dislike about the product?
hard to remember the name of most suitable events - there could be a recommendation logic
sould be more synchronization between other tools
sould be more synchronization between other tools
What problems is the product solving and how is that benefiting you?
product performance related problems such as how many of the users have seen x page and did y action
segment insights
segment insights
Recommendations to others considering the product:
double check revenue tracking part before you start
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