Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very robust analytics service
What do you like best about the product?
The ability to slice and dice analyses and also the user lookup feature
What do you dislike about the product?
If your labeling isn't organized, easy to get confused with naming taxonomy over time and create conflicts
What problems is the product solving and how is that benefiting you?
Ability to understand impact of experiments
Limited Usage, Large Impact
What do you like best about the product?
Although in my current position I don't interact with this product on a daily basis I have found the data generated to be insanely useful. The ease of use is relatively high and I appreciate the multitude of ways to represent date, found this especially useful when presenting to stakeholders.
What do you dislike about the product?
Slightly harder to navigate for less seasoned employees, not being directly on the data team made my onboarding with this product slightly more difficult. Possibly make tutorials and user experience information more visible.
What problems is the product solving and how is that benefiting you?
Collecting and generating data/results from external sources into one collective database. Not all of our platforms are synonymous with each other and this allows us to merge all the data.
Amplitude helps our business function seemlessly
What do you like best about the product?
I love that we could ut metrics in place allowing even our support team to see insights to the business and our users and to keep the day to day business moving.
What do you dislike about the product?
I wish the search function was a little more robust. It is a little clunky to search and find older events, I am not exactly sure what the answer is, but searching by older dates is currently not too easy.
What problems is the product solving and how is that benefiting you?
We are served by the fact that we can have the whole team using it and able to read and decipher information without using engineering resources for simple everyday cases.
Powerful analytics with amazing segmentation capabilities and super quick
What do you like best about the product?
It's super quick and has amazing segmentation capabilities so we can quickly identify particular trends within certain groups. I love how easy it is to create funnels and see where the churn is.
What do you dislike about the product?
It's very event based and is subject to having right parameters present. So it cannot be used as a source of truth for financial transactions, etc. as sometimes events can misfire.
What problems is the product solving and how is that benefiting you?
Being able to know exactly what portion of users see certain behavior is critical. Amplitude makes that segmentation very easy and can let you do that even based whether or not certain events triggered especially if you do a lot of experiments.
Easy to get started with Analytics tool
What do you like best about the product?
The UI is very easy to navigate and is easy even for non-technical to find the information they need. Other than that, it does exactly what one would expect from a mature analytics product
What do you dislike about the product?
If any more complex analysis is needed, then the setup can be a bit more difficult and only a seasoned user can usually help us to get the data we are looking for.
What problems is the product solving and how is that benefiting you?
Currently our marketing budget is quite large and our marketing campaigns are frequent and large. Amplitude analytics is helping us to understand how our campaigns are doing and if changes are required.
Great Analytics and Customizable Reports
What do you like best about the product?
How customizable the reporting can be and easy to share to others for the same view and results
What do you dislike about the product?
General navigation can be difficult - not always straight forward or intuitive. Once found, easy to work with but can be challenging to start off with
What problems is the product solving and how is that benefiting you?
It shows us user behavior and how the consumer would work with our software and items selected, it helps to characterize user behavior and identify deficits
Recommendations to others considering the product:
Watch the user training and resources for help with navigation
Great Analytics tool and room for improvement
What do you like best about the product?
Amplitude has powerful analytics insights and any member of the team can create a chart on their own to look for the data they want. Don't have to rely on a specific team to find insights.
What do you dislike about the product?
I often have to export the data into a spreadsheet to be able to add up sums for a date range or figure out impact. I wish that this was built into the system so that I dont have to do the additional work of exporting, sorting, and figuring out what it means for the business.
What problems is the product solving and how is that benefiting you?
Funnel conversion is a pretty easy solve with Amplitude, also looking at A/B test cohorts to compare things like signups and clicks. The comparison tool makes it easy.
Best analytics platform I know of
What do you like best about the product?
All the different, reasonable and customizable ways to slice the data and journey
What do you dislike about the product?
Support has gotten a little worse in response time over time but still good
What problems is the product solving and how is that benefiting you?
Product analytics - indispensible in how we analyze our business (e.g., ads, product changes)
Good for Tracking
What do you like best about the product?
Amplitude enables me to track events as they happen in real time.
What do you dislike about the product?
Amplitude can be a little bit shaky if you do not have the proper resources/tools in place.
What problems is the product solving and how is that benefiting you?
Amplitude solves for our ability to track our funnel in real time.
Great analytics platform that allows you to build, collaborate on and share rich insights!
What do you like best about the product?
Once you master the basics, it's really quick to build out meaningful Charts, Cohort Views and Reports for your product and business. We love that each section (esp. Charts) also offers a deeper level of metric or behavior-based templates to work off of. Dashboards are a great way to share specific, easy-to-monitor reports across various stakeholders.
We pass both product and sales data across different sources, which makes it even more powerful to look at the overall product and business performance. We love their bolt-on set of 3rd party integrations as well. As long as you build a solid data taxonomy, and thoughtfully integrate the various sources of data, you'll have a gold mine of data to leverage, build reports on and garner insights from.
Overall, the ability to slice and dice the data as you need is powerful. It is also very intuitive and easy to learn as you go. They also have the Amplitude Academy which is a great learning resource.
We pass both product and sales data across different sources, which makes it even more powerful to look at the overall product and business performance. We love their bolt-on set of 3rd party integrations as well. As long as you build a solid data taxonomy, and thoughtfully integrate the various sources of data, you'll have a gold mine of data to leverage, build reports on and garner insights from.
Overall, the ability to slice and dice the data as you need is powerful. It is also very intuitive and easy to learn as you go. They also have the Amplitude Academy which is a great learning resource.
What do you dislike about the product?
In our experience, you'll likely need to create a few different charts and views to troubleshoot a complex problem. Sometimes they are either limited in how many metrics they can accommodate or how much you can configure the reports.
You also need to have a good understanding of all the metrics and events to truly build out the report you're after.
As others have noted, there's a considerable lift in implementing their SDK and tagging events initially.
You also need to have a good understanding of all the metrics and events to truly build out the report you're after.
As others have noted, there's a considerable lift in implementing their SDK and tagging events initially.
What problems is the product solving and how is that benefiting you?
Deeper insights to learn about user behavior, make smarter decisions around product improvements, monitor core metrics, track experiments
Bringing in sales and marketing data from other sources to build an overall source of truth for the business
Bringing in sales and marketing data from other sources to build an overall source of truth for the business
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