Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great Data Visualization
What do you like best about the product?
Visualization data and all the bells and whistles.
What do you dislike about the product?
Complexity of the tools and need high level training.
What problems is the product solving and how is that benefiting you?
Especially with AI I can now easily make charts without skills
Speedy UI and Beautiful Charts That Make Data Easy to Read
What do you like best about the product?
Very speedy UI, very attractive charts options which makes reading data easier (much more visually appealing than tableau)
What do you dislike about the product?
Quite a steep learning curve, not very intuitive
What problems is the product solving and how is that benefiting you?
It's our main source of truth for user behaviour monitoring on our website, great for performance marketing
Easy Overview Setup in Amplitude, but Trackable Features Feel Limiting
What do you like best about the product?
I really like how easy it is to set up a new overview in Amplitude
What do you dislike about the product?
You're very reliable on the trackable features you have in your system.
What problems is the product solving and how is that benefiting you?
to be able to analyse our different user stories
User-Friendly, No-Code Tool with Strong Integrations
What do you like best about the product?
It’s very user-friendly, and you don’t need to know any coding to get started. Since it’s one of the market leaders, it also offers integrations with other services, which makes it easier to fit into an existing workflow.
What do you dislike about the product?
It becomes laggy when working with larger data sets. For our company of seven people, the monthly price makes up a significant percentage of our overall monthly spend.
What problems is the product solving and how is that benefiting you?
Anyone, in any role, can analyse data and produce clear, readable results that are easy to interpret.
Enhances Funnel Insights, Easy Setup
What do you like best about the product?
I like how Amplitude Analytics helps me create chats, funnels, and cohorts, which help me identify user behavior on a larger scale. The funnel dashboard is particularly helpful in clearly identifying how many users land on one page versus how many reach the next, showing me the drop-offs and how people are interacting with those pages. It provides a grander detail on the whole user profile, which is really useful for making insightful decisions. Additionally, the initial setup was pretty easy; I just had to fill a form to get access, and then all the data was easily accessible.
What do you dislike about the product?
I don't think of any, but yeah, if the AI agents don't understand as much as I would want them to. I think since it is early in stage, there would be a lot of improvements in that AI agent area.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps identify user drop-offs and understand user behavior with new features, providing both micro and macro insights. It clearly shows user paths and drop-offs, enabling insightful decisions on user interactions.
User-Friendly Amplitude Analytics with Powerful Insights and Custom Dashboards
What do you like best about the product?
User-Friendly Interface: Many users find the interface intuitive, allowing non-technical individuals to easily manage and extract useful insights about app performance and user experience.
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Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data.
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Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features.
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Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
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Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
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These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.
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Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data.
1
Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features.
1
Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
2
Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
1
These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.
What do you dislike about the product?
Users have expressed several dislikes about Amplitude Analytics, including:
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively.
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Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users.
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Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place.
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User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users.
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Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports.
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Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features.
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These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively.
1
Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users.
1
Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place.
1
User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users.
1
Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports.
1
Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features.
1
These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving problems related to understanding user behavior, improving product decisions, and enhancing user experiences. By providing real-time insights into user interactions, Amplitude Analytics helps organizations:
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance.
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Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction.
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Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services.
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Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
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g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance.
1
Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction.
1
Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services.
1
Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
1
g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes
Empowers Experiment Analysis & User Insights
What do you like best about the product?
I like the analysis I can run to understand how the users are behaving via the suite of analyses it offers - segmentations, funnels, user analyses, retention and stickiness charts, etc. Regarding experiments, it's really easy to set up charts to see the impact of different experiment variations on user behavior
What do you dislike about the product?
For me, the main issue with Amplitude Analytics is some limitations in user segmentation in some charts. Specifically, I can't segment users by tenure. In this case, I have to resort to using other tools or directly query my data warehouse.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me analyze user behavior without complex queries on the data warehouse, making segmentation easy.
Intuitive Tool for Detailed Analysis
What do you like best about the product?
I really like the Amplitude Analytics interface because of its convenience and flexibility in customization. I especially highlight the ease of creating funnels, the platform's flexibility, and the capabilities for aggregation, reports, and dashboards. This allows for quick data visualization and finding solutions to improve business metrics. I also note that the platform provides intuitive interaction after onboarding, and the integration interface is truly convenient.
What do you dislike about the product?
I would like to improve Amplitude Analytics by adding AI assistants. It would be convenient if an AI assistant appeared directly on the platform and could quickly build dashboards with professional insights.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for behavior analysis, conversion tracking, and funnel building. This allows for visual monitoring and analysis of data, building funnels and tables, which is convenient for analyzing promotions and actions to increase business value.
Responsive Interface, Easy Integration
What do you like best about the product?
I like the interface a lot—it’s clean, very responsive, and works fast. The JS SDK is also straightforward to implement and use, which makes integration easy. They offer solid reporting capabilities with templates, so it’s simple to set things up and track what I need. Funnel tracking is well done too, and you can add custom events there that match specific criteria.
What do you dislike about the product?
Before the JS SDK was not that great out of the box so you have to implement web page visit tracking yourself, but looking now at it, they fixed it already
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track visitor actions and reliably collect events, including custom ones. Its event-based system makes it easy for me to search through the data and generate reports, so I can access specific user profiles, see the exact actions they performed, and track sales funnels.
Excellent Tool for Behavioral Analytics and Backend Integration
What do you like best about the product?
The behavioral analysis is powerful, and the granularity of event tracking is exceptional. It is very easy to integrate via REST APIs and SDKs, which is a huge plus for automation and backend workflows.
What do you dislike about the product?
The learning curve can be quite steep for non-technical team members. Additionally, the pricing model can scale very quickly as event volume increases.
What problems is the product solving and how is that benefiting you?
We use Amplitude to identify user drop-off points in our conversion funnels. This allows us to make data-driven decisions to optimize the user journey and significantly improve our conversion rates.
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