A Powerful Tool for Data-Driven Decisions
What do you like best about the product?
Amplitude is a robust analytics platform that offers a wealth of features for understanding user behavior. While it can be complex to master, the learning curve is worth it for the insights you gain.
- Powerful: Amplitude offers a wide range of features for analyzing user behavior, including funnels, cohorts, and retention analysis.
- Flexible: You can customize your data analysis to fit your specific needs.
What do you dislike about the product?
Steep Learning Curve: It can take some time to get comfortable with Amplitude's interface and features.
Complex: The tool can be overwhelming for users who are new to data analysis.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand how people use my product. I can see what they're clicking on, where they're getting stuck, and what features they love (or hate!). This helps me make my product better and keep users happy.
Super easy to use, setup and analyse
What do you like best about the product?
I have used Amplitude analytics for 3 years at 3 different jobs now and have always been blown away at how powerful yet simple the tooling it. As a product manager, it is very important to stay on top of my key business numbers plus have the ability to create reports at will, and amplitude gives me the ability to do that at will. All with no SQL - truly a superpower.
What do you dislike about the product?
Nothing really, all integrations are super easy.
What problems is the product solving and how is that benefiting you?
Correlate business intelligence with product analytics
Intuitive, friendly, versatile product analytics platform
What do you like best about the product?
For how many different charts and views you can make, the interface is very very simple and allows you to easily experiment with different chart and graph types until you find what visualizes the story you're trying to tell. Charts and dashboards are easy to share and collaborate around. Integrates will with Airship for cross-platform event streams under one roof.
What do you dislike about the product?
Slow loading times. Administration of events and data accuracy can be a bit confusing. In some ways, it's so easy to make events and charts that people can make duplicate and alternative sources of truth!
What problems is the product solving and how is that benefiting you?
Funnel conversion. Engagement, activation and conversion trends. User retention. User segmentation and composition analysis. Identifying common customer journey paths.
Powerful tool for in-depth analysis / lacks in basic reporting
What do you like best about the product?
Amplitude is a very powerfultool if you want to do in-depth analysis and dig into individual/cohorted user behavior.
What do you dislike about the product?
Amplitude is very lacking in basic reporting that comes out of the box with other analytics tools like Google analytics or Adobe analytics. Segmenting is also not as simple and straightforward.
What problems is the product solving and how is that benefiting you?
Amplitude is my company's primary analytics tool. As a product manager I rely on this tool to analyze the performance of our ecommerce website.
Director of Analytics Likes Amplitude
What do you like best about the product?
It makes it easy to create charts that would take much longer in python. It is very intuitive.
What do you dislike about the product?
Some of the conversion funnels are pretty misleading if you have more than 2 steps. It is not super clear what the denominator and numerator are.
What problems is the product solving and how is that benefiting you?
Allows us to track feature usage and relate that to conversions and revenue.
Good experience with Amplitude
What do you like best about the product?
Useful for marketing attribution and funnels
What do you dislike about the product?
Have not had any issues with Amplitude yet
What problems is the product solving and how is that benefiting you?
Marketing attribution
Amplitude review
What do you like best about the product?
- Once get the basics its easy to use
- You add new features/charts all the time
- There are lots of charts and deafult events I can use
What do you dislike about the product?
- There could be more visiblity about monthly limits
- I wish charts could be more flexible (especially cohorts and funnels)
- would be nice to a preview of the paid fatures
What problems is the product solving and how is that benefiting you?
I monitor basically all product metrics with it
Easy self-serve for product metrics, customer segmentation, and debugging UX
What do you like best about the product?
I can easily create dashboards for the products I'm building to understand performance, segment customers, and debug any UX issues.
What do you dislike about the product?
I wish there were a way to set one definition of a product metric that can be used across the org. I've run into issues with being able to go far enough back (365 days limitation, I think?).
What problems is the product solving and how is that benefiting you?
I use it to determine feature performance and cohort performance, and report out on these metrics. I QA product delivery with the user profile tab and debug issues that way.
Great clickstream analytics tool.
What do you like best about the product?
Loving how they are integrating AI and ML models in the tool for advanced analytics. Really fond of using their forecasting model built on Prophet.
What do you dislike about the product?
Can't understand the use of journey charts as they don't give full picture.
What problems is the product solving and how is that benefiting you?
Easy of use. No need to write complex queries and do QC at every run. Easy to share and integrate.
Gain quick insights with built-in testing while addressing reporting limitations
What is our primary use case?
I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager.
We recently started using Amplitude Analytics and are in talks with Amplitude for a partnership. It provides valuable real-time insights, particularly beneficial for media services and e-commerce websites needing immediate data-driven decisions.
How has it helped my organization?
In Amplitude, clients can leverage existing models like the linear model and first-click model to compare their campaign performance based on specific requirements.
What is most valuable?
Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions. It provides in-built A/B testing functionality, which eliminates the need for third-party integrations. A
mplitude's session replay feature allows recording of user interactions, which helps identify and fix user challenges on specific pages. The reporting functionalities are superior, particularly with Amplitude's ability to create multi-step funnels, unlike Google Analytics Four.
What needs improvement?
The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts with Google Analytics Four, where there's more freedom in passing parameters and creating reports.
For how long have I used the solution?
I've been working with analytics, including Amplitude Analytics, for about one year.
What do I think about the stability of the solution?
There have been no stability issues with Amplitude in the time that I have used it.
What do I think about the scalability of the solution?
Amplitude is scalable, efficiently processing large volumes of data.
How are customer service and support?
Though I had a call with Amplitude Analytics support, the representatives lacked technical knowledge. I resolved most issues through the online community and did not raise any further technical support queries.
Which solution did I use previously and why did I switch?
I switched from relying primarily on Google Analytics Four due to Amplitude's ability to provide real-time data and in-built A/B testing functionality.
How was the initial setup?
The initial setup involves understanding the client's business needs and KPIs. An event taxonomy is created before development begins, ensuring no direct changes are made to the production environment to avoid data noise.
What was our ROI?
In Amplitude, clients can leverage existing models like the linear model and first-click model to compare their campaign performance based on specific requirements.
What's my experience with pricing, setup cost, and licensing?
Amplitude used to charge based on monthly users. However, a recent notification indicated that event count also plays a role in pricing, causing some confusion regarding the cost structure.
What other advice do I have?
I would recommend using Amplitude based on individual use cases, especially for real-time reporting and A/B testing features.
I rate Amplitude as an eight out of ten.
