Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Strong, Easy-to-Use Platform for Product Analytics
What do you like best about the product?
Overall, its a strong platform for tracking product analytics. Its easy to use and consolidate multiple tools (replay, product and web analytis...)
What do you dislike about the product?
I wish I could rename events within the events page. Its nice that I can rename the event within a chart but that means for each chart I'll have to manaully rename the events each time.
What problems is the product solving and how is that benefiting you?
Helping us gain visibility into how customers are using our platform
Insightful Analytics, Room for Dashboard Improvement
What do you like best about the product?
I enjoy watching a full user session to see how users navigate between different features on our platform, which helps me understand where drop-offs might occur. This feature also allows me to see where users click and what they do, which is crucial for improving the user experience and determining where they spend the most time.
What do you dislike about the product?
I find trouble in creating my own dashboards or reports based on user session experiences. I've had trouble building those dashboards.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review user insights into time spent on our platform and feature adoption, helping us understand gaps and improve user experience by identifying where users drop off and what features they engage with.
Live Events & Session Tracking Make User Journeys Crystal Clear
What do you like best about the product?
I have only been using Amplitude for a few weeks now, but my two favorite features are the live events and the session tracking. It has been a massive help to understand the user journey on our website.
What do you dislike about the product?
The biggest downside of Amplitude so far has been having to track KPIs by unique user counts instead of session counts. This makes it difficult to sum up our metrics at different time grains and will give different answers based on different grains (i.e. a 7 day period vs. a weekly period)
What problems is the product solving and how is that benefiting you?
Amplitude is helping us test new features and implement product changes that have the biggest impact. Rather than having multiple tools (i.e. one for A/B testing, one for event tracking, etc...) we have it all in one and that is extremely beneficial.
My Go-To for Full-Funnel User Behavior Insights
What do you like best about the product?
I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases.
What do you dislike about the product?
What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses.
What problems is the product solving and how is that benefiting you?
For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality.
Flexible, Data-Driven Analytics with Room for UI Improvement
What do you like best about the product?
I like the flexible experimentation and feature flag capabilities, which are basically the same thing and work really well for us, to the point that it's embedded quite deeply into our product. I'm also increasingly a fan of the API and MCP server as we can leverage Amplitude Analytics data through AI and have AI build dashboards. The dashboards themselves are another great feature we use for disseminating results and justifying decisions.
What do you dislike about the product?
The UI is often laggy and I find it quite challenging to find an example of a specific event type. So overall, I'd say the UI could use some performance, navigation, and search improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics assists in making informed feature decisions, optimizing onboarding workflows, enabling data-driven development, and supporting deep data analytics with its flexible experimentation and feature flag capabilities.
Powerful Analysis, Delicate Interface
What do you like best about the product?
I appreciate the ability to create as many events as necessary and user attributes, as well as the capability to analyze all these events with a wide variety of analysis tools like segmentation, funnels, and cohorts. This allows us to finely analyze what works well and what doesn't. I also like that we can easily change the time scale, moving from days to weeks to months. The initial setup of Amplitude Analytics was quite easy.
What do you dislike about the product?
It is not very easy to create an active user chart where you can see user cohorts separated over time. For a new user of Amplitude Analytics, there is a lack of AI that could guide the construction of analysis charts based on what you want to analyze.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand how our users interact with our product, segment the different types of users, identify bottlenecks in the funnels, and validate feature adoption.
Super Friendly UI and Live Events Make It Easy to Use
What do you like best about the product?
The UI is super friendly, it’s easy to use, and I love the live events feature.
What do you dislike about the product?
It feels hard to keep content tidy. There are only a few prompts for organisation, and it’s often difficult to tell who has access to what. I’d also like a separate space for ad hoc data pulls (like a sandbox) that doesn’t need to be saved to my space or be visible to everyone.
What problems is the product solving and how is that benefiting you?
It solves our product analytics and customer journey tracking needs. We also use it to understand referral sources and attribution. It makes it really easy to see where a customer came from, trace their path back through the journey, and understand why our system has assigned certain fields to that customer.
Efficient for Tracking Tickets, Needs Better Grouping
What do you like best about the product?
I like its ability to quickly find tickets and its big query language. It's really useful that it integrates across multiple different platforms, including Slack and HubSpot, creating a central source of truth. I think it's also quite easy to use, which is nice even though there could be functionality that could be improved.
What do you dislike about the product?
Grouping tickets together seems to be a hassle. I feel like you can group things by who raised the ticket or who it's related to as a company field, but we don't have a way of easily grouping tickets to aggregate what's important for the business. It often operates in silos, and the tickets get treated individually, rather than realizing that there are six tickets that mean the same thing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for tracking tickets in the product team, helping us stay on top of tasks. It also assists with project management prioritization and integrates with platforms like Slack and HubSpot, providing a central source of truth.
Powerful Dashboards with Initial Learning Curve
What do you like best about the product?
I like how I can create almost anything on Amplitude Analytics. The new AI integrated within the platform is great too. It helps turn ideas into actual things much faster than I could manually do, while also inspiring me. Very class!
What do you dislike about the product?
I think at the start the software can be overwhelming, and that can be a bit of a learning curve - but it is all worth it really.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to create dashboards on usage analytics for our products, solving the issue of understanding how users engage with our services.
Intuitive Dashboards with Rapid Setup
What do you like best about the product?
I really like Amplitude Analytics because it's easy to instrument logs with straightforward documentation, allowing us to set up events in minutes. The dashboards are another strong point, as they're intuitive and customizable, with both predefined options and the ability to create custom dashboards. Their transparent pricing is beneficial too, especially the free plan which is great for startups.
What do you dislike about the product?
- I'm not able to use features like session replays due to being on an older tech stack. Compatibility with older tech stacks is missing for newer features. - Sometimes there's a delay in event data. Data is delayed sometimes for hours due to ongoing incidents.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to get user and account-level data, track monthly and daily active users, and debug frontend issues using usage logs. It's easy to set up with straightforward documentation, and the dashboards are intuitive. The free plan is great for startups.
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