Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very good
What do you like best about the product?
Does a good job of making it easy to find suitable insights
What do you dislike about the product?
The price is quite high, it makes it hard to keep the tool compared to cheaper alternatives
What problems is the product solving and how is that benefiting you?
It helps in my understanding of user journeys through our apps and products
Powerful Analytics with Minor Learning Curve
What do you like best about the product?
What I love most about Amplitude Analytics is how easy it is to use while still giving us powerful insights. The way it lets us track user journeys and analyze cohorts has been a game-changer for understanding our customers' behavior. I'm constantly impressed by the retention analysis tools - they've helped us figure out which features keep users coming back. Being able to create our custom events without bugging our engineers every time is such a relief! And I appreciate how simple it is to share findings with other teams, which has helped us make better decisions across the board.
What do you dislike about the product?
Honestly, I don't have major complaints about Amplitude Analytics. If I had to mention something, I'd say it could be a bit more beginner-friendly for new team members - there's a learning curve at first. I also wish their mobile app experience was more robust, as I often need to check metrics on the go.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics has been instrumental for me by helping us identify where users drop off in our funnel and understand our conversion paths. We're now able to effectively track performance of new features, create meaningful user cohorts, and analyze conversion rates across different segments. The ability to build custom dashboards and easily share insights with our sales and product teams has transformed how we make decisions. Everyone can now access the data they need, which has helped us align our efforts toward improving the language learning experience based on actual student behavior rather than assumptions.
Customer Insights and Analysis
What do you like best about the product?
We use amplitude in our Customer Success org for monitoring customer usage, getting actionable insights, and unlocking a more proactive approach should we detect something, whether good or bad.
What do you dislike about the product?
Theres a bit of a learning curve to getting up and running and starting to extract value. Some of this is tied to your underlying data infrastructure, but theres definitely a little more education and training than I would prefer, this has hindered wider adoption.
What problems is the product solving and how is that benefiting you?
Amplitude gives the Customer Success team, and a broader group of stakeholders a view into what actions customers are or arent taking on our platform, and serves as a valuable platform for sharing insights through dashboarding, and exported reports.
Intuitive experience
What do you like best about the product?
GenAI that quickly creates the graph you are looking to build
What do you dislike about the product?
Managing projects and permissions, not having actual URLs that are shareable for projects
What problems is the product solving and how is that benefiting you?
Facts about users, analysis of features, tracking KPI goals
A great all-in-one tool if you want to do both analytics and experimentation
What do you like best about the product?
My company uses Amplitude daily for our insights, experimentation, and cohort creation for outreach. For a single tool it's very comprehensive and you can use the same behavioral or demographic data all in one tool instead of having a separate analytics platform, experimentation platform, and personalization platform.
Training materials and documentation are great, and if that doesn't cover my needs I am very confident that I could use either the community forums, office hours, or customer support to get quick answers.
Training materials and documentation are great, and if that doesn't cover my needs I am very confident that I could use either the community forums, office hours, or customer support to get quick answers.
What do you dislike about the product?
It can be cumbersome to use with nonstandard implementations - our team uses Unity and a custom Amplitude implementation, so some features aren't available to us like restarting AB tests or using ampli for telemetry validation as code is being written.
Amplitude's automatic identity resolution doesn't apply to exports to data warehouses, so more effort is needed to get the same results with the same events in another BI tool.
It's also difficult to look at data over long periods of time. In general there's a 365 day lookback and in aggregate a 12-quarter lookback (and some flexibility for YoY comparisons)
Data is democratized and it's easy enough for anyone who needs it to make charts, but it can be difficult to ensure that others in the company are finding consistent insights.
Amplitude's automatic identity resolution doesn't apply to exports to data warehouses, so more effort is needed to get the same results with the same events in another BI tool.
It's also difficult to look at data over long periods of time. In general there's a 365 day lookback and in aggregate a 12-quarter lookback (and some flexibility for YoY comparisons)
Data is democratized and it's easy enough for anyone who needs it to make charts, but it can be difficult to ensure that others in the company are finding consistent insights.
What problems is the product solving and how is that benefiting you?
Understanding user behaviors and the demographics of our userbase. Understanding the performance of new releases both from the standpoint of adoption as well as application performance metrics.
It also solves our need for experimentation as well as identifying user groups for outreach (such as with user research)
It also solves our need for experimentation as well as identifying user groups for outreach (such as with user research)
Great graphs that lead to significant knowledge
What do you like best about the product?
It is easy to include new metrics and the graphs created are great. You can interact with the graphs too.
What do you dislike about the product?
Although it is very easy to share, it lacks some customization. For example, embeddings always take a fix height that can't be changed.
Custom alerts are not easy to create, nor intuitive.
Custom alerts are not easy to create, nor intuitive.
What problems is the product solving and how is that benefiting you?
It is providing key metrics to our observability solution, providing useful knowledge in the business workflows.
Amplitude for understanding User behavior
What do you like best about the product?
I like the easy of use functionality with Amplitude, it requires minimal learning curve for user of Amplitude to start playing around and create charts/dashboard to track user behavior and product metrics. I have been using Amplitude now for more than 1 year and find it extremely helpful to understand customer behavior and usage pattern of new feature i release as a Product Manager.
What do you dislike about the product?
None at the moment, all features i require/desire from a Product Analytics software are already part of Amplitude.
What problems is the product solving and how is that benefiting you?
I use Amplitude to track success metrics i define for any new feature i release as a Product Manager. Amplitude's deep integration with my product makes it very easy for me to track all metrics related to user behavior, usage patterns, adoption trends, etc.
Growth Marketing using Amplitude
What do you like best about the product?
Capability to visualize and understand users action within the app. What are they doing? How frequently etc.
What do you dislike about the product?
When doing cohorts and trying to look at 1st time they did something gets tricky. Would love to have an easier way to build the cohort same way we can do while using segmentation for example.
What problems is the product solving and how is that benefiting you?
They help me understand users action within behavior and paths
A no-code customer behavioral analysis tool with high customizable features and analysis.
What do you like best about the product?
A wide variety of features and charts you can create to understand user behavior, conversion funnel, user segment, campaign performance and all other crucial metrics. I can quickly jump in Amplitude and help the team verify hypotheses, identify potential frictions, and enrich data-driven decisions.
What do you dislike about the product?
When it comes to advanced analysis, oftentimes I found I can put together multiple solutions in Amplitude, however, sometimes the results are all different which makes it hard to moving forward. In this context, I will either post my question in the Amplitude Slack Community or reach out to our data scientist and ask them to perform analysis from the raw data which in average, takes a few days to a week.
What problems is the product solving and how is that benefiting you?
* Conversion funeel analysis and identifing potential user frictions throughout the funnels
* Analyze metrics such as traffic, drop-off rate, conversion rate between desktop device users vs. mobile device users
* Breakdown marketing campaign performance with traffic, product quantity sold, revenue etc.
* Analyze metrics such as traffic, drop-off rate, conversion rate between desktop device users vs. mobile device users
* Breakdown marketing campaign performance with traffic, product quantity sold, revenue etc.
Expansive and comprehensive tool!
What do you like best about the product?
I've been using Amplitude for 3 years now, both as a marketer and as a product analyst, and it's safe to say it's my favorite analytics tool that I've ever used.
- The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place!
- The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem
- The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general.
- It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team.
- The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go.
- The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place!
- The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem
- The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general.
- It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team.
- The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go.
What do you dislike about the product?
The only blocker I've run into in my 3 years of using Amplitude is not being able to look back more than 365 days in the data! There are some creative ways to solve this, i.e. adding a YoY comparison or making multiple charts next to each other in a dashboard (i.e. 2025, 2024, 2023), but it would be nice to go back further.
What problems is the product solving and how is that benefiting you?
As a product analyst, it makes it super easy for me to have critical product and company insights in one place for the entire organization to see. It saves me time having to compile a bunch of custom dashboards, makes it easy for stakeholders and other departments to find data that they need, and is intuitive enough to use that less technical stakeholders can customize an analysis!
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