Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easiest entry point into analytics
What do you like best about the product?
User friendly interface and that I can deep dive between steps easily
What do you dislike about the product?
I don't like the new update as before this we could differentiate between front end and back end events.
What problems is the product solving and how is that benefiting you?
I am handling onboarding for a company so it is easier to see how many people enter a funnel and drop off between steps. The fact I can see the user journey and streams makes it very helpful
Intuitive and Insightful with Minor Duplication Hiccups
What do you like best about the product?
I like that the interface of Amplitude Analytics is easy to understand, making understanding data a lot easier. I quite like the AI assistant as it works as a good sense check for queries and helps me construct flows without having to reach out to other teams for help. I also like that you can create custom metrics, although sometimes there are lots of duplicates.
What do you dislike about the product?
I like that you can create custom metrics but sometimes there are lots of duplicates.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand user interaction, identify pain points, and the AI assistant enables me to construct flows without additional team help.
Solid product analytics with an expanding offering
What do you like best about the product?
A good range of charts and graphs, pretty flexible reporting. Easy enough to use once you've got the hang of the interface.
Being able to store the tracking plan in the same place that the data lands is useful for quality checks and to give everyone documentation to reference when they're using the data.
Being able to store the tracking plan in the same place that the data lands is useful for quality checks and to give everyone documentation to reference when they're using the data.
What do you dislike about the product?
Sometimes there are things that seem simple on the face of it that I want to report on that I struggle to find a way to achieve. I'm not 100% sure if it's me not finding the way, or if the way doesn't exist.
What problems is the product solving and how is that benefiting you?
We need to track things like feature adoption, feature usage, cohort behavior etc. and Amplitude gives us the tools to define our tracking plan and then track against it, and then query the data to track metrics and answer ad-hoc questions.
Good product but bit difficult to navigate
What do you like best about the product?
It has features that I need, it's definetely easy to use
What do you dislike about the product?
It's difficult to navigate through the entire flow
What problems is the product solving and how is that benefiting you?
The graph and the data visualization is easy
Blazing fast answers
What do you like best about the product?
As a product analyst, I love that Amplitude is so similar to SQL in its UI. The idea of grouping things together, adding filters, creating funnels is quick to grasp and implement.
What do you dislike about the product?
I have a bias due to using SQL extensively, but I'd love to be able to join several events together using different fields than the default one rather easily.
What problems is the product solving and how is that benefiting you?
We use Amplitude to quickly validate our hypotheses. We do this quite a lot and Amplitude is simply the fastest way to do it. Otherwise we'd have to write SQL scripts to extract data - which would be a time-consuming exercise.
Clean user interface and easy to use
What do you like best about the product?
Easy to create multiple reports for language segmentation, providing good insights on top performing content by market. I use this on a bi-weekly basis to influence what should be used in advertising to promote our brand.
What do you dislike about the product?
Filtering is slightly clunky and pulls random URL strings
What problems is the product solving and how is that benefiting you?
Expansion into global markets
Reliable and scalable analytics I keep returning to
What do you like best about the product?
I'm a product manager at a startup and have tried several analytics tools over the years. Amplitude is the one I keep coming back to — I’m now implementing it for the third startup I’ve worked with. I was able to set it up from scratch each time, and it consistently proves to be powerful, flexible, and indispensable for understanding user behavior and driving product decisions.
What do you dislike about the product?
User attribution can be difficult to manage, especially when trying to track users across sessions or devices. But in fairness, this is a limitation I’ve encountered in all analytics tools, not just Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps me deeply understand user behavior across the product — where users drop off, which features drive engagement, and what actions correlate with retention. This enables our team to prioritize the right features, improve onboarding, and increase activation rates. Without it, we’d be making product decisions in the dark.
Amplitude is a powerful analytics tool
What do you like best about the product?
It's easy to build funnels, cohorts, retention charts, and path analyses, without needing to code. It also allows to create collaborative dashboards.
What do you dislike about the product?
This isn't something I dislike, but it's important to highligh that there is a learning curve for users who aren't afamiliar with analytics concepts or event-based data models.
What problems is the product solving and how is that benefiting you?
With Amplitude we're able to analyze data about the digital products, identify drop-off points and measure retention.
Good analytics to make proper corrections
What do you like best about the product?
Session replays (you have chance not only recheck visited pages but get more detailed information)
What do you dislike about the product?
It is rather difficult to say so as we have not to much time to discover dislike points
What problems is the product solving and how is that benefiting you?
we give actual information to improve our content
Super quick to navigate through once you get a hang of it.
What do you like best about the product?
As a busy engineer, I like that the learning curve is not much and almost straightforward with Amplitude to get the product analytics that I want for the features that I care about.
What do you dislike about the product?
The taxonomy needs to be finalised and meticulously thought about. Often, we forget to add more events. I would love if it could have some form of automatic instrumentation, like DataDog's Synthetic RUM sessions do.
What problems is the product solving and how is that benefiting you?
It lets me plot graphs of queries that I want and compare how the users are engaging with the features we have shipped.
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