Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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An integral part of understanding what our users doing
What do you like best about the product?
A powerful tool to learn about your customers' actual behavior and drive business decisions.
What do you dislike about the product?
Data can get messy, and requires discipline for different teams to use well.
What problems is the product solving and how is that benefiting you?
Helping discover user behaviors and validate new features.
Amplitude delivers precisely what they promise.
What do you like best about the product?
Amplitude helps us clearly track how our customers use and interact with our products and view that data clearly and meaningfully. I have also noticed that generating reports is faster and easier than some of the previous products I've used.
What do you dislike about the product?
Amplitude, along with most data solutions, is only as valuable as the data you put in. It is a complex solution to a complex problem meaning there is a learning curve. If your organization does not take the time to plan out the architecture and taxonomy, it will most certainly come back to bite you.
What problems is the product solving and how is that benefiting you?
We must understand how our users interact with our products and where they encounter blockers or deviate from our expected usage. Amplitude allows us to track user behavior and even monitor specific cohorts to validate our assumptions.
Solid tool with nearly every visualization you would ever need
What do you like best about the product?
Amplitude does a lot of the work for you in getting data visualization set up. No more messing around with which series belongs on which axis or putting together a calculation to determine whether to segment users on a 24-hour window or strict calendar dates.
What do you dislike about the product?
The data table feature of Amplitude isn't the most intuitive, sometimes requiring creative workarounds to get to the data you are looking for. Given that I'm primarily looking for visualizations when working in Amplitude, this isn't a huge deal, but it can be tricky seeing the actual numbers to verify the data is correct at a glance.
What problems is the product solving and how is that benefiting you?
Amplitude is our go-to when it comes to analysis and data visualization, and it is adequately meeting that need. It's a very user-friendly experience that makes data visualization much faster than charting through Excel or Google Sheets.
Good self-serve analytics
What do you like best about the product?
Easy to self serve analytics. Data can be easily parsed in different ways
What do you dislike about the product?
Takes a bit of time to learn, but understandable given the complex functionality
What problems is the product solving and how is that benefiting you?
Understand app usage by event types, platforms and audience
Helps make data-driven product decisions
Helps make data-driven product decisions
Amplitude one of the best data analysis solution on the market
What do you like best about the product?
Graphs, formulas, cohorts, custom events, dashboards
What do you dislike about the product?
Unable to input custom external data from other sources, +not sure amplitude is really good to track attribution
What problems is the product solving and how is that benefiting you?
app performance analysis
Quick and easy way to build charts and dashboards
What do you like best about the product?
No-code experience when creating presentations
What do you dislike about the product?
There's sometimes a long delay when saving things or moving things around in the directory.
What problems is the product solving and how is that benefiting you?
Can share charts and dashboards with stakeholders very easily without having to create a slide-deck or other modes of presentation.
Good analytics product, but needs vintage graphs.
What do you like best about the product?
Segments, formulas, custom events, and the ability to remove or change events.
What do you dislike about the product?
The retention graphs. I want to be able to see vintages in the graphs. Right now, it is simply one retention curve that averages across all vintages.
What problems is the product solving and how is that benefiting you?
Enables more people to be data literate.
Amplitude Analytics
What do you like best about the product?
Amplitude makes it easy to break users down into cohorts and figure out how those users are engaging with particular features in your product. Compared to Mixpanel, it seems a bit more advanced.
What do you dislike about the product?
Amplitude is a bit more complex (read:robust) than some other tools in the market, which can make it tricky to understand. Pricing seems to be a bit high (but not overly) so tracking every event isn't always possible
What problems is the product solving and how is that benefiting you?
Amplitude solves uncover insights for product and growth teams that need to deeply understand customer and prospect behaviour in order to prioritize the right problems to solve and invest in
Very intuitive analytics platform
What do you like best about the product?
We used to spend hours analysing data and trying to find patterns to make informed decisions. With Amplitude, we can do it much quicker and proper manner. It gives us the ability to create user-friendly charts and dashboards which help us keep track of the health of our business and, at the same time, derive meaningful data-driven decisions which can drive business impact in the long term.
It lets us pump data from multiple sources and combine it with being the single source of truth of all the metrics and keep track of our business health in one single place!
It lets us pump data from multiple sources and combine it with being the single source of truth of all the metrics and keep track of our business health in one single place!
What do you dislike about the product?
It can have some bugs which could be resolved. Also, we have data that goes out from multiple sources, so having a proper data taxonomy within the product can help non-users also hop on and start using the product without much Onboarding. Currently, since most users are not aware of what each of the metrics means individually, the more advanced users need to take a training session for the new users to make them understand what each of the metrics means
What problems is the product solving and how is that benefiting you?
It makes it easy for us to analyze data and understand your users' behaviour. It provides us with insightful analytics that helps us make informed decisions about your product which helps make business decisions. We use it to create dashboards with funnels and conversion charts; this helps us keep track of our metrics and make data-driven decisions. The best part is that I can create a dashboard for all my A/B tests and test Funnel conversion, Retention & overall revenue impact with it, which no other tool provides
Powerful analytics tool
What do you like best about the product?
The biggest upside is the constant innovation. They have had non-stop releases that add value over the 2.5 years we have been clients. They offer great Enterprise support and are competitively priced. The tool flexibility gives you the capability to create seamless analysis and reporting and to change directions quickly.
What do you dislike about the product?
At our scale - tens of billions of events per month - they are not the fastest tool on the market, but they aren't the slowest I've used either. Their bug rate in the UI is also a little higher than I would like, though they are very responsive in addressing those bugs.
What problems is the product solving and how is that benefiting you?
There aren't too many areas that Amplitude can't cover with properly structured data. For us, they are driving improvements in funnel conversions, feature adoption and helping us understand user churn.
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