Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Accurate visibility for data-driven product decisions
What do you like best about the product?
What I like best about Amplitude Analytics is how clearly it helps me understand real user behavior and consumption inside our platform. Even as a beginner, I can easily identify how users move through key flows, how many credits and packages they consume, and how these patterns change over time. The visualizations and event-based structure make it straightforward to detect trends, compare periods, and validate hypotheses without requiring advanced technical skills. It gives us a level of visibility that would be very difficult to achieve through manual reports.
What do you dislike about the product?
What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand how our users actually behave inside the platform and how they consume credits and packages. It allows us to identify usage peaks, drops, and changes in monthly behavior, as well as detect issues related to external source failures or unavailability through event tracking. This visibility makes it easier to validate hypotheses, anticipate problems, and make informed product decisions. Overall, Amplitude gives us the clarity we need to improve user experience, optimize platform performance, and prioritize initiatives based on real data.
Intuitive Insights with A Few Hiccups
What do you like best about the product?
I like the ease of use and the self-service format of Amplitude Analytics, especially since it's accessible for non-technical audiences. Its advanced capabilities allow me to monitor and use AI agents to draw insights from data, providing a clean and user-friendly experience. I find anomaly detection and alerts very useful, as they help me set up my charts and get alerted when anomalies are detected, which is a great way to keep the pulse on my product's performance.
What do you dislike about the product?
Load times can be slow at times, especially when longer time periods are involved.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me track product performance, explore bugs, test new features, and get timely information in a self-service format.
Expand Product Insights with Ease
What do you like best about the product?
I find Amplitude Analytics very comprehensive, and I see that it is always reinventing itself. I liked the ease of obtaining insights and results with the cross-referencing of data and events, funnels, retention, and other analyses. A positive point is the inclusion of specific groups for analysis, which provides us with insights into friction points. For those who need quick analysis, the use of AI in Amplitude is a great solution. Additionally, we conduct many A/B tests and analyze the evolution of the results, which I consider an important positive point. The configuration of Amplitude is smooth and easy to perform.
What do you dislike about the product?
I think the things that don't work so well might be the instructions part. I couldn't identify more detailed instructions for a specific use case. For example, I would like to create user retention views and better understand how to create dashboards and charts for more specific uses.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze sessions and event implementations, obtaining quick insights. The tool helps with summarized insights and is useful for product managers with little time.
Simple Implementation and Powerful Analysis, with Excellent Support
What do you like best about the product?
I highlight how simple its implementation is and how powerful it is in terms of the types of analysis it allows, such as segmentation, retention, user lifecycle, engagement matrix, among others. If at any point you don't know how to implement a function, you can refer to the documentation, the practical AI Chatbot, or even train yourself through the Academy.
What do you dislike about the product?
It would be better if the TTL configuration for data retention was in all tiers or at least included in the Growth plan.
What problems is the product solving and how is that benefiting you?
In recent times, this platform has significantly helped us improve the quality of event tracking instrumentation, thanks to its excellent performance from a technical standpoint. It has also allowed us to communicate more clearly within the company how many active users are using the app on its three platforms, as well as identify opportunities and areas for improvement that we need to focus on, avoiding discussions without data to support them. Furthermore, with the incorporation of other modules like Guides & Surveys or Session replay, the feedback loop with the client and the discovery phase have substantially improved.
Outstanding Experience from Start to Finish
What do you like best about the product?
The range of features offered by Amplitude Analytics is truly impressive. I rely on it as an all-in-one platform for everything related to product and analytics at our company. Not a day goes by without using Amplitude—it has become an essential backbone for our operations.
What do you dislike about the product?
At times, the customer support can feel slow, and it may take a while to get issues resolved. Additionally, I tried integrating various services like AppsFlyer and my Google Ads account with Amplitude, but for some reason, it just doesn't seem to work. Implementing certain features, such as Session Replay, has also been problematic and remains unresolved. Aside from these challenges, the product is generally easy to use, even for those without a technical background.
What problems is the product solving and how is that benefiting you?
I use Amplitude for a variety of projects, including iOS and Android mobile apps, a website, and several other platforms. It’s excellent for tracking daily logs in Marketing and Growth. For developers, the real-time event updates for users are a significant advantage. Amplitude handles everything related to product data, user locations, and devices, which really simplifies my workflow. I especially appreciate the Ask Amplitude AI feature—it generates reports that would have required a lot of manual work, and does so effortlessly.
Phenomenal Support and Powerful Insights
What do you like best about the product?
Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal
What do you dislike about the product?
The learning curve is high. Shifting from adobe, the UI takes time to get used to.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior and trends for our various marketing campaigns. The asks are numerous and diverse and amplitude helps solve a lot of them.
Great tool for product teams!
What do you like best about the product?
Amplitude is exceptionally strong for products with complex interaction patterns. If you care about funnels, retention, engagement, activation flows, and behavioral metrics at scale, it’s one of the best and easiest tools to use once implemented.
What do you dislike about the product?
The main downside is the initial implementation. Setting up Amplitude properly requires meaningful engineering effort, so it’s not something you can “try casually.” Sending high-quality events needs clear tracking design, developer time, and strong company buy-in.
What problems is the product solving and how is that benefiting you?
Amplitude lets us analyze large volumes of product data quickly without overloading our own databases. Computation is fast, visualizations are clear, and non-technical teams can self-serve without relying on SQL or data engineers.
Effortless Onboarding and Powerful Analytics Features
What do you like best about the product?
I really appreciate how you can start using it in a straightforward way, and as you continue, it gradually reveals more features to help deepen your analysis. I also value that you can create and share dashboard views, updating attributes or events without losing the history of changes. This makes it easy for me to share specific views with my team.
What do you dislike about the product?
There is a noticeable delay before we can start accessing newly created tracking events. Most of the time, we have no clear indication of when these new events will become available, which makes it difficult to predict when we can move forward with actions like releasing a product.
What problems is the product solving and how is that benefiting you?
This tool provides me with the flexibility to run data analysis on my own, even without extensive technical expertise. Once the tracking events have been set up, I no longer need to rely on the engineering team to carry out my analyses.
Empowers Designers with Autonomous Insights
What do you like best about the product?
I use Amplitude Analytics frequently to create charts and dashboards for experiments, which helps me understand current user behavior and make design decisions with more confidence. I like the UI in general; it's comfortable to the eyes and easy to use. Tasks like creating, saving as favorites, organizing in folders, and sharing with my team are easy to do. The platform allows me to have more autonomy and move at my own pace since I don't need to rely on data analysts as much as before. Additionally, I enjoy the session replay feature.
What do you dislike about the product?
Sometimes when creating a chart, after adding the events and properties, I try to see how it would look like in a funnel or journey format and I lose the information I added there (events and properties). I wish I could play around (as I am no expert in data tools) without losing the configuration.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to create charts and dashboards, understand user behavior, and make informed design decisions. It reduces my dependency on data analysts, giving me autonomy to access data quickly and work at my own pace.
Reliable Metrics and AI-Driven Insights, Slight AI Lag
What do you like best about the product?
I absolutely love the AI feature in Amplitude Analytics. It blew my mind when I found out about it. I've been using Amplitude Analytics for over five months, and the AI really helps me save time by comparing numbers and searching analytics for me. I like that it loads information quickly, and the UI/UX is simple enough for someone like me, who isn’t a programmer, to use and understand. Plus, the initial setup was quite easy.
What do you dislike about the product?
I guess AI could work faster in Amplitude Analytics. It seems to think slowly, but I imagine it's a skill that will improve over time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track DAU, WAU, MAU, find active user times, observe changes, and solve product issues with analytics. The AI saves me time by handling comparisons, while the quick loading interface ensures I access needed numbers promptly.
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