Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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a lot of features, but need ux refinement
What do you like best about the product?
- a lot of feature to implement whatever I need
- event updates are instant, good for testing
- able to embed markdown to describe dashboard
- event updates are instant, good for testing
- able to embed markdown to describe dashboard
What do you dislike about the product?
- ux is rough. For instance, when I was facing permission issue, I don't get an error describing this error, I had to try it till it works
- when creating a chart/dashboard, it's not obvious which project it belongs to
- need better onboarding for developers who's new to analytics
- when creating a chart/dashboard, it's not obvious which project it belongs to
- need better onboarding for developers who's new to analytics
What problems is the product solving and how is that benefiting you?
I can add a/b testing and user adoption dashboard without reinventing the wheel
Experience of using Amplitude for marketing campaign analysis
What do you like best about the product?
The tool enabled tracking of campaigns originated by marketing. What I liked most was the flexibility of the tool in reading attributes within a text message and transforming them into records to generate analytical data.
For example: we use an incoming message on WhatsApp, Amplitude saves word attributes with # to count the number of users who started a conversation with that tag.
For example: we use an incoming message on WhatsApp, Amplitude saves word attributes with # to count the number of users who started a conversation with that tag.
What do you dislike about the product?
What I think could be improved is the graphical view of the tool. Example: the analysis period being more flexible for the user, and not depending on the dashboard administrator to adjust.
What problems is the product solving and how is that benefiting you?
Track the user's origin and the path they take on their journey. This type of tracking helps direct investment actions to the right place and optimize results.
Enabling faster and easier business understanding across our organization
What do you like best about the product?
Amplitude allows our organization to have a single source of truth for our entire 250+ organization to look to in order to understand the health of our business, user cohorts, and individual users. Amplitude makes building, sharing, and explaining bespoke views easy and intuitive, enabling us to spend more time discussing why we are seeing trends than how to build views to get to trends. Amplitude spends time in trainings for our teams to ensure everyone knows how to use at least the most straightforward functions to support cutting data in different manners to support functional and evolving needs.
What do you dislike about the product?
We have two primary pain points in connecting on platform and off platform data (i) our financial metrics are difficult to integrate into Amplitude as chargebacks/refunds don't flow through and (ii) source attribution can be difficult to track (although this is more of a general marketing challenge than Amplitude specifically)
What problems is the product solving and how is that benefiting you?
It is helping us identify high-level trends in user behavior and empowers easy deep dives into root cause analysis. Its ability to cut and reposition data in various forms allows multiple teams to be able to use the same charts for a range of purposes grounding it as one of the few tools adopted widely across our entire organization.
Amazing tool for providing insight at each step of the Customer funnel
What do you like best about the product?
It helps us analyze and take quantifiable decisions based on the insights that Amplitude provides
What do you dislike about the product?
It doesnt help deep dive on whats the exact reason a KPI is down.
What problems is the product solving and how is that benefiting you?
It helps provide insights on consumer behavior
Solution tool for conversion within external environments
What do you like best about the product?
The scope within the corporation I work for solved a huge problem. We needed to know the conversion coming from a WhatsApp bot. Having the data for this helped us a lot.
What do you dislike about the product?
The data analysis view could be a bit more intuitive. New members have greater difficulty adapting.
What problems is the product solving and how is that benefiting you?
Within WhatsApp, we didn't have the visibility of how many leads are converted. This impacted the sales funnel, in marketing the breadth brought about a transformation of vision. We optimized our costs based on this.
A powerful tool for understanding user behavior.
What do you like best about the product?
I really like how easy it is to build charts and funnels to see exactly what users are doing. It's helped our team answer critical product questions on our own without needing to wait for a data analyst.
What do you dislike about the product?
The initial setup requires a lot of planning to get your event tracking right. Also, the sheer number of features can feel a bit overwhelming for new users just trying to find a simple answer.
What problems is the product solving and how is that benefiting you?
Before, we were flying blind on key product decisions. We couldn't easily measure feature adoption or see why users were dropping off. Amplitude gives us the direct visibility we need to make data-informed choices, helping us prioritize our roadmap and improve user retention.
Unlocks actionable product insights in record time
What do you like best about the product?
I love how easy it is to build a chart or look at a user journey through Amplitude. I can easily build custom dashboards that present the right insights in a way that anyone can glance at them and understand the story.
What do you dislike about the product?
Sometimes it isn't super clear whether the filters I apply to a chart / dashboard will modify the view for everyone. Sometimes, I just want to see a quick comparison and not modify the whole dashboard.
What problems is the product solving and how is that benefiting you?
Making data visible so that I can tell the story of what's going on in a product.
Amplitude is a great tool when needing to visualize or query data quickly, that doesn't require SQL
What do you like best about the product?
- Very intuitive UI for setting up analytics dashboards, i.e. segmentation and funnel analysis
- Easy to access controls for breaking down data via user segment, time, etc
- Easy to access controls for breaking down data via user segment, time, etc
What do you dislike about the product?
- I'm not personally aware of how to do more advanced queries, if needed
What problems is the product solving and how is that benefiting you?
We use snowflake, hex, and statsig (amongst various data sources). When trying to visualize data or look at events for a particular user, it would be verbose and cumbersome to do this with SQL - which is made easy in amplitude
Amplitude is a good platform, it helps us with measurements.
What do you like best about the product?
It is a platform that brings a lot of data, very resolutive.
What do you dislike about the product?
Complex to handle, could have more training on how to handle it, etc.
What problems is the product solving and how is that benefiting you?
Help me with the Paid Media campaigns.
Real time web data analysis
What do you like best about the product?
It is quite intuitive to use, but most importantly, the visuals look nice and polished. It is easy to share content, and the contract allows multiple users to interact at a flat rate
What do you dislike about the product?
Integration with cloud data sources is missing or difficult to set up.
What problems is the product solving and how is that benefiting you?
We are tracking how many page views we get, and more importantly understanding how the user interact with the different flows
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