Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude makes product analytics easy
What do you like best about the product?
Amplitude Analytics provides several core visualization capabilities that address product-specific questions particularly well. The segmentation and funnel charts are incredibly powerful on their own, but the retention, pathfinder and engagement matrix charts allow me to do in minutes what might take hours outside of Amplitude.
The entire suite of charts, with all of the customization and fine tuning capabilities allow you to investigate not just if people are engaging and converting, but how users discover features, and whether or not they're staying.
The entire suite of charts, with all of the customization and fine tuning capabilities allow you to investigate not just if people are engaging and converting, but how users discover features, and whether or not they're staying.
What do you dislike about the product?
Like any analytics tool, it has a learning curve. As much as I'd like PM's and other stakeholders to be able to dive in immediately and start exploring the data, there is some training and handholding required. Fortunately, the Amplitude help docs are really well fleshed out.
Amplitude also has room to incorporate some more design features that might help make dashboards more legible (colors, borders, label options)
Amplitude also has room to incorporate some more design features that might help make dashboards more legible (colors, borders, label options)
What problems is the product solving and how is that benefiting you?
Amplitude Analytics allows us to quickly explore our product data, and answer questions about user behavior, conversion rates and feature engagement in our app.
Very useful analytics tool
What do you like best about the product?
I like a lot how easy you can view the most relevant metrics and how fast the tool works, you can have millions of data and it's still fast, also the notebooks and dashboards make really easy to tell a story
What do you dislike about the product?
Sometimes is not that customizable, at some charts you'll need some expertise to create what you want and some other time you just wont be able to create what you want
What problems is the product solving and how is that benefiting you?
Real-time analytics, in my company, is a crucial part and whit this tool, almost everybody can do it, easing the data governance problems that always rise in this situations
Making charts was never that easy with Amplitude!
What do you like best about the product?
What I like about Amplitude is that you can add custom properties and then filter or group by; it is very convenient.
What do you dislike about the product?
The "initial_utm..." user traits are a little bit confusing.
What problems is the product solving and how is that benefiting you?
It helps us in the way that we know what is happening with our platform. We can easily inspect all the sequence of events that occurred, by each user.
It has been a fantastic way to analyse your app's retention and other metrics.
What do you like best about the product?
What I love most is the fact that I can create cohorts on a significantly deeper level for analysis. It helps in understanding the power users and churned users on a much deeper level.
What do you dislike about the product?
There's no downside to using amplitude. The only dislike is on the limit of number of events that one can have. Higher volume of events increases costs so pricing could be better.
What problems is the product solving and how is that benefiting you?
Helping us analyse what we could do to improve our retention metrics and have a deeper analysis of different cohorts of users and what impacts them. Also, the variety in terms of charts and cohort level analysis is helping us significantly.
Creating charts and checking data is pretty easy
What do you like best about the product?
There are a lot of chart types. Also, creating charts and checking data is pretty easy.
What do you dislike about the product?
Sometimes the Amplitude system and the rendering are kind of to slow
What problems is the product solving and how is that benefiting you?
I can check the product life-cycle and identify some points of improvements
Easiest and most cost effective way to setup user-level events tracking and analytics.
What do you like best about the product?
Ease of use when setting up user-level event tracking. Amplitude can save vast of custom development which was previously required. On top of that, it enables you to slice and dice data to get insights quickly and feed dynamic cohorts to your favourite marketing tools and systems.
What do you dislike about the product?
It's cumbersome to reference session-based metrics with event-based events, making it impossible to create dynamic cohorts of users who, say, spend at least X minutes in your app and perform some series of events.
What problems is the product solving and how is that benefiting you?
Tracking of north star metrics, getting key business insights and user flows. Furthermore, building a personalised user experience which leads to better funnel conversions.
Amplitude helps us drive well-informed business decisions
What do you like best about the product?
As a former user researcher, I spent a lot of time writing SQL queries to get basic information about our product's usage. With Amplitude, I can collect data about which actions drive retention, discover which steps in a user flow are unintuitive, and forecast our MAU in just a few minutes.
What do you dislike about the product?
Getting the correct data into Amplitude can be difficult. Verifying that I have good data is also hard. Our data, thus far, has been directionally useful. But I wouldn't confidently present it in an earnings report.
What problems is the product solving and how is that benefiting you?
Customer calls and surveys are great at uncovering user problems. However, it's hard to properly prioritize work without knowing how many people are affected by those user problems. Surveys are not a reliable way to get unbiased data. There is often a gap between what people report about their behavior and their actual behavior. Reliable usage data mitigates this problem. Amplitude makes collecting and analyzing that data quick and easy. Nine times out of ten, I'll hop into Amplitude if I need data on user behavior. I'll reach out to our product data team for more complex data needs.
Amplitude's Value Add
What do you like best about the product?
Visualizations are intuitive, fast to set up, and performance is far better than other reporting tools.
What do you dislike about the product?
There is room for improvement in terms of flexibility of visualizations.
What problems is the product solving and how is that benefiting you?
Fast, reliable, self-service capable product analytics.
Best Analytics Tool
What do you like best about the product?
The best thing in Amplitude is the forecast tool. It's great to have a preview of the results based in historical data.
What do you dislike about the product?
I don't think the visual part is so friendly. It'd be great to customize the charts to make the visualization easier.
What problems is the product solving and how is that benefiting you?
Amplitude is solving the data analysis in my company, making it easier to raise hypotheses and draw up action plans.
Amplitude Solves Our Analytics Issue
What do you like best about the product?
charts , cohorts ,retension curves, sharing option
What do you dislike about the product?
some times data loading taking some time
What problems is the product solving and how is that benefiting you?
visual representation of user actions
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