Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,828 reviews
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Intuitive Analytics and Helpful AI Driven Tools
What do you like best about the product?
Amplitude is easy to use and feels much more intuitive than other analytics software I’ve worked with, like Adobe Analytics. Over the last few months, the global AI agent has improved a lot, and it’s especially helpful for generating charts for more complex analyses. It also saves me from the frustration of endlessly scrolling just to find the right fields.
What do you dislike about the product?
I dislike how “spaces” are set up in Amplitude. I wish there were a way to see all the dashboards I’ve authored in one place, even if they aren’t in “my space” (for example, if I moved them to a more public folder).
What problems is the product solving and how is that benefiting you?
I work on a web analytics team, and Amplitude allows us to see web data from all users, regardless of whether they have consented to cookies. The interface is easy to use, and it serves as a valuable single source of truth for reporting.
Great Data Visualization
What do you like best about the product?
Visualization data and all the bells and whistles.
What do you dislike about the product?
Complexity of the tools and need high level training.
What problems is the product solving and how is that benefiting you?
Especially with AI I can now easily make charts without skills
Speedy UI and Beautiful Charts That Make Data Easy to Read
What do you like best about the product?
Very speedy UI, very attractive charts options which makes reading data easier (much more visually appealing than tableau)
What do you dislike about the product?
Quite a steep learning curve, not very intuitive
What problems is the product solving and how is that benefiting you?
It's our main source of truth for user behaviour monitoring on our website, great for performance marketing
User-Friendly, No-Code Tool with Strong Integrations
What do you like best about the product?
It’s very user-friendly, and you don’t need to know any coding to get started. Since it’s one of the market leaders, it also offers integrations with other services, which makes it easier to fit into an existing workflow.
What do you dislike about the product?
It becomes laggy when working with larger data sets. For our company of seven people, the monthly price makes up a significant percentage of our overall monthly spend.
What problems is the product solving and how is that benefiting you?
Anyone, in any role, can analyse data and produce clear, readable results that are easy to interpret.
Enhances Funnel Insights, Easy Setup
What do you like best about the product?
I like how Amplitude Analytics helps me create chats, funnels, and cohorts, which help me identify user behavior on a larger scale. The funnel dashboard is particularly helpful in clearly identifying how many users land on one page versus how many reach the next, showing me the drop-offs and how people are interacting with those pages. It provides a grander detail on the whole user profile, which is really useful for making insightful decisions. Additionally, the initial setup was pretty easy; I just had to fill a form to get access, and then all the data was easily accessible.
What do you dislike about the product?
I don't think of any, but yeah, if the AI agents don't understand as much as I would want them to. I think since it is early in stage, there would be a lot of improvements in that AI agent area.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps identify user drop-offs and understand user behavior with new features, providing both micro and macro insights. It clearly shows user paths and drop-offs, enabling insightful decisions on user interactions.
User-Friendly Amplitude Analytics with Powerful Insights and Custom Dashboards
What do you like best about the product?
User-Friendly Interface: Many users find the interface intuitive, allowing non-technical individuals to easily manage and extract useful insights about app performance and user experience.
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Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data.
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Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features.
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Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
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Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
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These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.
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Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data.
1
Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features.
1
Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
2
Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
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These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.
What do you dislike about the product?
Users have expressed several dislikes about Amplitude Analytics, including:
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively.
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Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users.
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Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place.
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User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users.
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Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports.
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Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features.
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These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively.
1
Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users.
1
Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place.
1
User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users.
1
Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports.
1
Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features.
1
These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving problems related to understanding user behavior, improving product decisions, and enhancing user experiences. By providing real-time insights into user interactions, Amplitude Analytics helps organizations:
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance.
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Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction.
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Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services.
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Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
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g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance.
1
Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction.
1
Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services.
1
Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
1
g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes
Empowers Experiment Analysis & User Insights
What do you like best about the product?
I like the analysis I can run to understand how the users are behaving via the suite of analyses it offers - segmentations, funnels, user analyses, retention and stickiness charts, etc. Regarding experiments, it's really easy to set up charts to see the impact of different experiment variations on user behavior
What do you dislike about the product?
For me, the main issue with Amplitude Analytics is some limitations in user segmentation in some charts. Specifically, I can't segment users by tenure. In this case, I have to resort to using other tools or directly query my data warehouse.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me analyze user behavior without complex queries on the data warehouse, making segmentation easy.
Powerful Yet Slightly Complex Product Analytics Tool
What do you like best about the product?
What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL.
What do you dislike about the product?
One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend.
What problems is the product solving and how is that benefiting you?
For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude.
Seamless Data Integration, Intuitive Dashboarding
What do you like best about the product?
I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.
What do you dislike about the product?
I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.
The generation of flexible charts is appealing, but there is room for improvement in CSV export.
What do you like best about the product?
I like that Amplitude Analytics allows you to easily create charts for any complex conditions with some ingenuity. Additionally, it is very convenient to set it up according to customer attributes. The initial setup was also very easy.
What do you dislike about the product?
・There are limitations when exporting CSV. Although charts with nice attributes are produced, if there are too many lines or bars, I want to export the CSV to process it myself. ・Box plots and scatter plots cannot be created.
What problems is the product solving and how is that benefiting you?
We will resolve the analysis of screen transitions and click operations. The differences between types will also become easier to see. Setting by customer attributes is particularly convenient.
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