Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,826 reviews
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Comprehensive, User-friendly and highly effective
What do you like best about the product?
I like how Amplitude Analytics provides deep, real-time insights into user behavior, making it easy to track engagement, retention, and conversion trends.
What do you dislike about the product?
While Amplitude Analytics is powerful, its interface can be complex for new users, and some advanced features have a learning curve that requires time to fully utilize.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behavior, track engagement, and measure product performance in real time. This enables data-driven decisions, improves user retention, and optimizes overall business outcomes
Great for product insights & user behavior.
What do you like best about the product?
Deep Behavioral Insights, Powerful Funnels & Retention Analysis
What do you dislike about the product?
New users or non-technical teams often feel overwhelmed. Getting comfortable with things like event taxonomy, cohort definitions, and advanced reporting takes effort
What problems is the product solving and how is that benefiting you?
Lack of visibility into customer journeys
Problem: Hard to see where shoppers drop off (e.g., browsing → cart → checkout).
Benefit: Funnel analysis shows exact friction points, so you can reduce cart abandonment.
Problem: Hard to see where shoppers drop off (e.g., browsing → cart → checkout).
Benefit: Funnel analysis shows exact friction points, so you can reduce cart abandonment.
Market leadling Product Analytics Platform
What do you like best about the product?
I like the most that Amplitude Analytics is easy to use and offera an intuitive UX design.
Amplitude is also very responsive and open to feature requests
Amplitude is also very responsive and open to feature requests
What do you dislike about the product?
Not much, but a mobile app would be desirable.
What problems is the product solving and how is that benefiting you?
Most Product Analytics use cases are covered by their out-of-the-box charts/analyses
ultimate analytics
What do you like best about the product?
i like amplitude because it’s easy to get into – even non-technical teammates can spin up charts and answer questions on their own. the product feels fast and reliable, and i find myself checking it multiple times a day without friction. the range of features is solid too, you can slice and dice data in almost any way, and the integrations cover most of the tools we use. when i’ve needed help, support has been responsive and generally useful. plus, their documentations AI is a cherry on top
What do you dislike about the product?
some filters are unavailable in some configurations
What problems is the product solving and how is that benefiting you?
analytics & in-app guides
Real-Time Insights and User-Friendly Segmentation
What do you like best about the product?
I find real-time data sync to be very useful, especially for monitoring user activity after sending out a campaign or going live with a new feature. It's great for seeing where users are dropping off and identifying any glitches or bugs by segmenting via error code or error message events. Segmentation with different user properties is also very valuable, allowing us to do behavioral segmentation based on demographics like gender, age groups, and income bands. The ability to perform paired segmentation, such as male users under 25, helps us see patterns in data and user journey more clearly. Amplitude Analytics being easy to use with a friendly UI is a big plus for both real-time data sync and segmentation.
What do you dislike about the product?
I think allowing more flexibility in segmentation such as allowing to segment based on an event property not in the events listed in the chart would be a game changer.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for real-time anomaly detection and understanding user drop-off behavior, which helps in optimizing conversion rates and segmenting users for behavioral insights.
Analytics
What do you like best about the product?
I like the number of features available - we can have all our reports in one place. Once you get the grip of it, it's easy to implement.
What do you dislike about the product?
I dislike that in the segmentation charts, I sometimes can't add the correct formula I want to use (and can't event find the reason why)
What problems is the product solving and how is that benefiting you?
It helps us have all our data in one place - we connect it with various tools we use and we can measure the impact in our product.
A must tool for Product managers
What do you like best about the product?
Amazing templates that you can reuse. You can visualise information that's valuable for every role at your company, not just PMs but CS, Sales, Marketing...
What do you dislike about the product?
It takes some time to ramp up. Amplitude AI works well but there's still room for improvement.
What problems is the product solving and how is that benefiting you?
Answering how users leverage our digital product. Feature adoption and retention mostly.
Powerful, Flexible, and Customizable Analytics with a Learning Curve
What do you like best about the product?
Amplitude Analytics has become an invaluable tool in my day-to-day work. What I appreciate most is its user-friendly interface combined with the freedom and flexibility it provides. We work with large member bases of data, and often I need to dig into smaller clusters to understand behavior at a more granular level. Amplitude makes this seamless through its cohort functionality, being able to create, define, and then analyze my own cohorts is incredibly powerful. This level of customization is truly unique compared to other analytics platforms I’ve used, and it’s what I enjoy most about working with Amplitude.Overall, Amplitude is a robust, flexible platform that allows me to tailor analytics to exactly what I need, making complex data exploration both manageable and insightful.
What do you dislike about the product?
I think one area for improvement lies in accessibility for newer users. At times, it can feel like you’re only scratching the surface of what the platform can do. The wide range of capabilities is impressive, but it can take some time to fully understand and apply them confidently. Once you get past that learning curve, however, the value it delivers is undeniable.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us gain a much deeper understanding of how our events and initiatives are actually performing. Instead of just looking at top-level numbers, I can drill down into the data to see the reach and impact of our events. This has been especially valuable when working with large budget events, where patterns can easily get lost in the process.
Powerful analytics platform with room for usability improvements
What do you like best about the product?
Amplitude makes it incredibly easy to analyze user behavior across our app and break it down into meaningful segments. The ability to create custom cohorts, run funnel analyses, and track retention over time gives us actionable insights we can use to optimize both marketing and product strategy. I especially like the flexibility of dashboards, how quickly queries run compared to other tools, and the integration options with our existing marketing stack. It’s become a central tool for our growth experiments and data-driven decision-making
What do you dislike about the product?
While powerful, Amplitude can feel overwhelming for newer team members. Some features require a learning curve, and occasionally the UI feels less intuitive than it could be — especially when managing complex dashboards or advanced computed properties. Pricing at scale can also become a concern for smaller teams, and we’ve found that some integrations require additional setup or support. Overall, nothing is a dealbreaker, but streamlining the UX and making onboarding smoother would make it even better.
What problems is the product solving and how is that benefiting you?
Amplitude helps us centralize and understand user behavior data across our app, which previously was fragmented and hard to analyze. By enabling us to build funnels, retention cohorts, and segmentation by demographics or behaviors, it solves the problem of not knowing why users are dropping off or which features drive engagement. This has directly benefited us by improving campaign targeting, optimizing onboarding flows, and validating product experiments faster. The visibility into user journeys also helps align product, marketing, and leadership teams around a single source of truth, which speeds up decision-making and improves ROI on our initiatives.
Amplitude makes lives very easy!
What do you like best about the product?
Cohort creation for different user segments
What do you dislike about the product?
NA, don't see any cons as such as of now
What problems is the product solving and how is that benefiting you?
We capture user behaivoural data
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