Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,828 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Powerful and Intuitive, Need for Increased Support
What do you like best about the product?
I appreciate the clarity of the information and data provided by Amplitude Analytics. The tool is very powerful if you know how to use it, which is a big plus. I also really like their new AI agent feature, which allows me to complement my analyses with agents capable of better understanding user behavior, especially what the numbers do not easily show.
What do you dislike about the product?
Accompany to create a taxonomy, to define a plan and identify blind spots could be improved. Understanding our current flow and having an advisor who helps to build our analysis mode and complete plan more precisely would be beneficial.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand our users' behavior, explore the journeys on our site, and identify UX issues. The AI agent complements my analyses by providing insights into user intentions, going beyond the numbers.
Fast, Easy-to-Use AI Insights for Day-to-Day Performance Checks
What do you like best about the product?
The AI feature and overall speed make it easy to use day to day, especially when I need to quickly check the most recent performance. The AI feature also helps answer questions without needing to know the technical side of creating dashboards.
What do you dislike about the product?
It would be great to have a feature that compares your performance to market benchmarks, beyond the current analytics suggestions. For now, I’m using the outcome of the chat with the AI tool and pasting it into other AI tools like ChatGPT to get clearer guidance on the steps needed to fix a problem.
It would also be helpful if it could tell you which events you’re missing in your setup, so it can guide you in setting up Amplitude correctly and, in turn, give you more accurate results.
It would also be helpful if it could tell you which events you’re missing in your setup, so it can guide you in setting up Amplitude correctly and, in turn, give you more accurate results.
What problems is the product solving and how is that benefiting you?
Knowing where the problem is without chasing my tail, and being able to see how one specific phone brand is performing versus another, makes a big difference. The answers take seconds now, not hours like in the past the smar asstinat made it go beyong the normal data and finding ways to eget analytical feedback without the need for the actual data to be there , example , it was able to know arabic search keywords wjust by the unicode , this was not possible .
Great tool for making data-driven product decisions
What do you like best about the product?
The ease of analyzing user behavior with clear and actionable data. The flexibility to create funnels, cohorts, and segmentations without relying on technical teams. The speed to obtain insights that help make data-driven product decisions.
What do you dislike about the product?
The initial learning curve can be steep, especially for non-technical users. Some advanced features may be complex to configure or not very intuitive. The cost can quickly escalate as the volume of data or usage increases.
What problems is the product solving and how is that benefiting you?
It allows understanding the real behavior of users within the product, identifying where they convert or drop off. It facilitates data-driven decision-making, reducing reliance on intuition or assumptions. It helps detect opportunities for improvement in funnels, retention, and engagement, which directly impacts growth and revenue.
Powerful Analytics with a Learning Curve
What do you like best about the product?
I like how Amplitude Analytics turns dry graphs into a story with its 'user look up' feature. The behavioral cohorting is very sophisticated, and I really value it. The Compass predictive tool is helpful for making business decisions. I also find the Notebook feature very nice and friendly for sharing between internal users.
What do you dislike about the product?
I find the learning curve to be a bit steep with Amplitude Analytics. While the simple features are easy to implement, the more complex features are not that straightforward.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for funnel analysis, behavioral segmentation, and retention tracking. It shows where and why users are leaving, and product managers don't need analysts for simple questions. It helps distinguish correlation from causation.
Empowers Data-Driven Decisions with Ease
What do you like best about the product?
I use Amplitude Analytics to understand user interactions and make data-driven decisions. I'm able to track user behavior, analyze funnels to identify drop-offs, and measure retention and engagement over time. It's especially valuable for evaluating the impact of new features or experiments across user segments and monitoring statistical significance. I appreciate how it allows me to get self-serve insights quickly, reducing dependency on manual analysis. I like that it's easy to gain insights without heavily relying on data teams. The speed at which I can explore user behavior, build funnels, and segment users speeds up decision-making significantly. I value the standardized metrics tracking, quick anomaly detection, as well as building quick dashboards and utilizing MCP connectors with AI tools like Claude and Augment. Additionally, using MCP connectors in Amplitude allows me to leverage AI tools to schedule dashboard deliveries, create dashboards, summarize A/B test results, automate event tracking, and alert when results are statistically significant.
What do you dislike about the product?
One consistent challenge that can be improved is to make standardized templates available for events tracking and data-quality issues. Sometimes there is a limit on how much UI resources I can use in Amplitude and I have to rely on external data sources for that. Finally, clearer and more pro-active signaling around statistical significance and experiment readiness would make it easier to move faster without second guessing results.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user interactions and make data-driven decisions. It helps me track KPIs, identify drop-offs, and measure feature impacts without relying heavily on manual analysis. This speeds up decision making and reduces dependency on data teams.
Effective for User Segmentation, Needs Funnel Flexibility
What do you like best about the product?
I primarily use Amplitude Analytics for understanding user journeys, funnel visualization, and segmentation. I like the ability to create rule-based user segments that are dynamically populated. Faster and fresher user segmentation helps with understanding our users. The main use case is creating dashboards that are easily sharable, instead of pulling the data down myself and sending around an image.
What do you dislike about the product?
One particular feature I don't enjoy within the funnel creation is that groups apply to every step of the funnel, not just the step it is grouped from and the subsequent ones.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for understanding user journeys, funnel visualization, and segmentation. It helps create dashboards that are easily sharable. I like that it allows me to create rule-based user segments that are dynamically populated for faster and fresher user insights.
Speedy Insights with Minimal Effort, but Needs Event Clarity
What do you like best about the product?
I think the session replay and the session replay agent features in Amplitude Analytics are really valuable. What I like more about Amplitude is the speed. If I have to do the same analysis on SQL, like BigQuery, it would take me quite some time and require a lot of manual effort in writing queries and fine-tuning filter conditions. With Amplitude, it's just a quick drag and drop, and once you know how to use the UI, it simplifies a lot of manual effort. You can quickly get to an insight rather than wasting time doing the same thing on BigQuery. So, I'd say the speed, along with a lot of these AI features, are what stand out for me.
What do you dislike about the product?
I think right now, for me, the biggest disadvantage would be the events. So what happens is, as a data scientist, I use SQL a lot, and the column names that I use on SQL or BigQuery don't necessarily always match with the Amplitude events. Amplitude doesn't directly give you a one-on-one mapping, and it adds a lot of complexity on top of a simple event metric. It's quite difficult for me to understand what a particular event does when I try to use it on a funnel or something. Right now, we don't have a data dictionary that tracks the actual conditions for each of these amplitude events. I have to dig deeper into the queries that populate these events, so clarity is probably the biggest disadvantage. For a new user, it's easy to end up misusing an event or using an incorrect event for their analysis. I think having a data dictionary would be useful to understand what each event in Amplitude does and what the actual conditions applied on top are. Right now, we're limited to the definitions of only a few events, and there's a lot more untouched value within the event side of Amplitude. That's something I feel could be improved.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me with user journey tracking, quickly identifying where users drop off and understanding segments. It speeds up data analysis compared to SQL, allowing faster insights. The funnel and cart analysis features identify friction points without heavy engineering, enabling data-informed decisions quickly.
Empowers Experimentation with Some Limits
What do you like best about the product?
I find Amplitude Analytics to be a powerful tool and easy to use. It's great for running experiments, giving us ways to identify problems proactively with monitors, and providing a clearly defined way to measure the customer journey and sentiments. It really helps in making informed decisions and identifying areas of opportunity based on customer behavior.
What do you dislike about the product?
limitations around experimentation framework. hard to measure more complex ideas. faster speed and more in depth tooling for experiments
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives us a clear picture of the customer journey and experience. It helps us run experiments to make informed decisions and identify opportunities for improvement. Monitors allow us to proactively identify problems, and it offers a structured way to measure customer sentiments.
Easy to Use with Seamless Funnel, Event, and Session Recording Integration
What do you like best about the product?
Easy to use, and I can easily have an integration between my funnels, events, and session recordings, which gives me a whole picture of product usability.
What do you dislike about the product?
Session recordings, and surveys can be bugy some times
What problems is the product solving and how is that benefiting you?
Solving the problem of having full visibility over my product usability and performance health.
There is a lot to take advantage of with Amplitude
What do you like best about the product?
I think it’s pretty useful. We also use Mixpanel for event tracking because we were using it before Amplitude, but I find Amplitude easier to use and it has a lot more useful feature. The website is fast and pretty straightforward.
What do you dislike about the product?
Maybe it is a new feature, but the global Agent keeps freezing my browser tab. I think creating surveys and some of the UI in the build section is a bit difficult to use without some practice.
What problems is the product solving and how is that benefiting you?
We mostly use it for the onboarding, some surveys, and tracking user retention. It's nice to have this all-in-one place and we need to take advantage of it more.
showing 21 - 30