Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Convenient to use and fully meets all the requests of the product team on the basic plan.
What do you like best about the product?
Simplicity in setup and quick access to data
What do you dislike about the product?
It's difficult to debug data delivery. No more comments.
What problems is the product solving and how is that benefiting you?
Product analytics on the activation funnel in the product
Recommendations to others considering the product:
I don't know what to answer to this question. Everything is fine. Just take and try the free version.
The best analytics tool
What do you like best about the product?
The simplicity of UI. I tried a lot of tools: Google Analytics, Mixpanel, etc. And only Amplitude is intuitive from the very first moment.
What do you dislike about the product?
I didn’t get how to exclude some users from charts. Also, I didn’t like how much loaders I see while navigating between pages
What problems is the product solving and how is that benefiting you?
I use Amplitude to analyze both mobile and web for WeGoTrip. Funnel analyses is the best way to understand how to grow my business
Recommendations to others considering the product:
It’s great to build custom dashboards and easy to use
Over priced for start-ups
What do you like best about the product?
The most interesting features that I use the most are: conversion funnels, retention and cohorts. Exporting to csv is a great tool that I also use to manipulate the data the way I need to.
The magic also happens with compass and correlation, but the features still need development as it is hard to extract direct learnings from them.
The magic also happens with compass and correlation, but the features still need development as it is hard to extract direct learnings from them.
What do you dislike about the product?
The way event filtering works: We cannot be specific about user events when building cohorts: We can include all people that had event X where property is Y, but we will also have people with properties U, V, W... I have trouble filtering users by these events by working with the csv file.
Another point is the pricing, where I think it is very hard to pay that amount of money when starting a project.
Another point is when checking user events: It does not have the local time of the device which was problematic for an experiment that we had.
Last but not least, the interface is very slow: if I move onto another tab, then back to the amplitude tab, it takes a very long to reload the content.
Another point is the pricing, where I think it is very hard to pay that amount of money when starting a project.
Another point is when checking user events: It does not have the local time of the device which was problematic for an experiment that we had.
Last but not least, the interface is very slow: if I move onto another tab, then back to the amplitude tab, it takes a very long to reload the content.
What problems is the product solving and how is that benefiting you?
To analyse the growth of our App through continuous A/B testing.
We have achieved great learnings about the flow of the app, what type of information the users care about, and how to create stickiness and love.
We have achieved great learnings about the flow of the app, what type of information the users care about, and how to create stickiness and love.
Recommendations to others considering the product:
Time is money: Learning is the right way to spend your time, and without amplitude, we would have spent years trying to figure out what works and what doesn't.
Super tool to understand user behavior
What do you like best about the product?
Ease of creating user behavior charts. Cohort analysis, Funnels, User compositions & Users sessions cut across various filters
What do you dislike about the product?
Too expensive. inability to do a-b experiments
What problems is the product solving and how is that benefiting you?
Retention improvements by over 25%
Robust free version for smaller and growing business
What do you like best about the product?
Easy to set up, simple UI, and very robust features for the free version.
What do you dislike about the product?
Some features are lacking like deleting individual events (often appears when testing).
What problems is the product solving and how is that benefiting you?
Enabling non-technical team members to also have access to data without writing complicated queries.
Powerful but at the same time friendly and easy to use
What do you like best about the product?
It is a very powerful analytics tool with a various array of data visualization options and calculations that is at the same time very easy to use even for people with no previous experience with the analytics tool or from less-technical backgrounds, as myself.
Another thing a really appreciate is the great customer support they offer and the options they have for startups or students that may not have available funds to pay high prices.
Another thing a really appreciate is the great customer support they offer and the options they have for startups or students that may not have available funds to pay high prices.
What do you dislike about the product?
My only inconvenience has been with certain limitations that there could be depending on the package you have (free versions) but it is 100% understandable and I still think what is offered is above expectations. One thing that bothers me is that we get warning notifications every single time we open any dashboard with the same message. I think it would be better to maybe just show the repeating warning once a day or every two days as it sometimes gets in the way of actual buttons or data you are trying to see.
What problems is the product solving and how is that benefiting you?
We are solving the problem of having all the information from our app, across different platforms in the same place and with it being able to analyze user behaviour, retention, funnels, lifetime value, demography and so much more. The tool has helped us have a better understanding of our business overall, identify areas of opportunity and plan for the future.
Recommendations to others considering the product:
Give it a try. There are versions for startups that include most of the tools and options, you won't even know the difference until you have grown a lot and are tracking millions of events per month. I definitely recommend this software and is an absolute delight to use, as it is so powerful yet so friendly.
Best in class product analytics for outcome driven teams
What do you like best about the product?
Everything is live and easily interrogated by members of the team. If someone has a question about usage in a meeting, it's not minutes to get to an answer and get clarity, and we can then add that to the core team's dashboard.
What do you dislike about the product?
There's a few customisation details that would be preferred, but largely superficial. It can also be slightly unclear who is on which dashboards, but again it's not a huge concern.
What problems is the product solving and how is that benefiting you?
We were trying to package up usage around feature sets and have a way to create other dashboards off of that, and the problem before was doing this was really slow, and making simple changes or asking other queries were completely inaccessible to the team. Now, the team have autonomy to create their own dashboards, ask queries on the fly, and ultimately we have more clarity in our teams for how customers are using our product.
Industry Standard Product Analytics Engine
What do you like best about the product?
Amplitude is highly flexible and has a high level of fidelity when it comes to tracking data. I have all the skills to make expert data analyses and Amplitude has the features and reliability to make it happen.
What do you dislike about the product?
I believe the only thing I dislike about Amplitude is the fact that the user search feature isn't more intuitive. It takes a fair amount of filtering to get it right.
What problems is the product solving and how is that benefiting you?
We are working on user retention and stickiness. The robust feature set allows me to run very quick analyses and get insights immediately. Even if there was an error in how our team sent the data, it's easy to compensate in Amplitude due to how robust it is.
Super Easy and Flexible Product Analytics Platform
What do you like best about the product?
- Very easy to integrate and start using.
- Everything is working flawlessly. There no unexpected behavior on the integration, report creation, or reporting.
- Even in the free edition, the report modules are very rich, flexible, and enough. So if you don't have a lot of data points and just starting with your product, then it's a good go-to product. When you go larger, they also have very strong analytical tools that you can access by moving to the paid plans.
- Everything is working flawlessly. There no unexpected behavior on the integration, report creation, or reporting.
- Even in the free edition, the report modules are very rich, flexible, and enough. So if you don't have a lot of data points and just starting with your product, then it's a good go-to product. When you go larger, they also have very strong analytical tools that you can access by moving to the paid plans.
What do you dislike about the product?
- To sign up for the platform, you need to talk with the business development representatives; which is a bummer if you don't have a lot of data points, and you know that the free product will be enough for you.
- Not a dislike but an area to develop can be scheduled reports. The dashboards are amazing, but if we can make Amplitude to send email reports in a weekly/monthly schedule, it would have been amazing.
- This is not a huge deal, but one thing that's missing for free users is the Pathfinder feature. If it would be available in the free plan, it would have been amazing.
- Not a dislike but an area to develop can be scheduled reports. The dashboards are amazing, but if we can make Amplitude to send email reports in a weekly/monthly schedule, it would have been amazing.
- This is not a huge deal, but one thing that's missing for free users is the Pathfinder feature. If it would be available in the free plan, it would have been amazing.
What problems is the product solving and how is that benefiting you?
For our side project, we just started using Amplitude for test purposes. The idea behind our usage was to better understand the user behavior in the product, so that we can run tests within the product to improve the usage of our product and deliver more value to our users; where Amplitude helped us a lot in that journey. Also, for non-analytical people, Amplitude is really easy to use; which also allows them to play with data and use it more when making new decisions.
Recommendations to others considering the product:
I strongly suggest you not overthink it when implementing. But for sure, implement it via Google Tag Manager for easier management.
Deep dive into user behavior like no other tool
What do you like best about the product?
Amplitude's variety of chart types allow for complex analysis. They even have custom formulas for data transformations.
What do you dislike about the product?
Data integration can be quite hard. Whenever new events are used instead of old ones, there's no easy way of integrating them easily. You have to make sure you are capturing all the data you need correctly before collecting data.
What problems is the product solving and how is that benefiting you?
User behaviour problems related to core features:
- Engagement of the feature
- Feature discovery by new users
- Retention of user segements (users who engaged with X feature retain X times more than users who didn't).
- Funnel analysis like main dropoffs in the sign up process.
Also, product analytics related to business goals:
- Revenue of users who engaged with X feature.
- DAU.
- Increase of core users over time.
Product discovery:
- You can go in depth on which specific actions did most of the users do before completing the core action.
- Engagement of the feature
- Feature discovery by new users
- Retention of user segements (users who engaged with X feature retain X times more than users who didn't).
- Funnel analysis like main dropoffs in the sign up process.
Also, product analytics related to business goals:
- Revenue of users who engaged with X feature.
- DAU.
- Increase of core users over time.
Product discovery:
- You can go in depth on which specific actions did most of the users do before completing the core action.
Recommendations to others considering the product:
Make sure that you are capturing all of the data you need correctly before submitting it to Amplitude as it's difficult to manage afterwards.
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