Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amazing analytics tool
What do you like best about the product?
easiness to create powerful visualisation, cross metrics, add filters. the possibilities are limitless.
What do you dislike about the product?
requires a proper training to use the data in a good way.
the whole space can get a bit messy
the whole space can get a bit messy
What problems is the product solving and how is that benefiting you?
understanding my users, analyzing their behavior in a very granular way
A complete Analytics ecosystem developed with a agile and fast iteration in mind
What do you like best about the product?
Unlike other analytics frameworks, Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to integrate into android, web, Unity without much hassle. Amplitude has a user-lookup feature where users can test live data without much delay. The strong feature about amplitude is flexible data filtering. Consider a scenario where a project needs to analytics player who has restarted the level with a certain number of coins and XP. Users can easily create charts to analyze the data in real-time. Amplitude gives users full ownership of the data and a wide range of tools to give meaningful relationships amongst them. Amplitude does have a free plan that has a promising number of features for a startup product analytics. Amplitude project is fully open source, so If there is an issue with the library itself developers will try to resolve it.
What do you dislike about the product?
Amplitude premium pricing is very high. Starting from $995/ month for a business package. The amplitude-free plan does not have a basic AB test framework.The speed of the sql query can be slow for some users.
What problems is the product solving and how is that benefiting you?
We are making games. So, where looking a what types of levels are performing better or checking daily retention of players or just analyzing the performance of last release amplitude is the best choice amongst all. The main benefit realized is we have custom charts for specific projects that we can look daily and see if any major drop/anomaly is there in user behaviour.
Recommendations to others considering the product:
Reading the documentation first and then implementing it is the best way.
Track everything. Literally everything.
What do you like best about the product?
Really easy to add events to track anything, customize charts and make dashboards for days. Makes it easy for all teams to have their own metrics to measure their success.
What do you dislike about the product?
If you don't have a central data owner, it can be possible for folks to not track the same metrics the same way esp when you have more complicated calculated metrics
What problems is the product solving and how is that benefiting you?
Tracking all our users metrics in both the short-term and in the long-term for metrics that take a little longer to materialize. We can identify problems on our platform immediately and see what actions impact longer-term trends
Recommendations to others considering the product:
Best value on the market
Flexible and Reliable
What do you like best about the product?
Unlike other analytics platforms we've used, Amplitude offers up a great customizable dashboard with a great number of widgets that can help bring you insight into your mobile apps. Their onboarding is unlike any other company I've dealt with with a dedicated team of people and full validation of your taxonomy prior to launch.
What do you dislike about the product?
Their platform is a bit confusing if you don't agree to their onboarding or spend the time to read through their documentation. It's a bit hard for those who weren't involved in setup to really understand.
What problems is the product solving and how is that benefiting you?
As a physical goods-based shopping app, user interaction and product performance is key. The platform has helped us to stay on top of trends and changes as we iterate our apps and experience.
Best way to track ROI on product and marketing changes
What do you like best about the product?
When implemented properly you get a great understanding of how your products are acting and performing over time.
What do you dislike about the product?
Theres nothing. You just need to know how to implement your schema properly.
What problems is the product solving and how is that benefiting you?
Whenever we go to make a product change, we are informing that decision with data.
Recommendations to others considering the product:
Get an analyst to write up your data schema properly
Awesome product to understand what Users say about your products/brand
What do you like best about the product?
Cohorts & personas.It is very easy to create it. And I believe as a company grows these details will be lot more userful for products
What do you dislike about the product?
The UI/UX can be lot better. it is hard to go to project settings. And it is lot confusin for first time users.
What problems is the product solving and how is that benefiting you?
Understanding user problems. And implement engagement related to it.
Recommendations to others considering the product:
Improve Dashboard UX/UI
Monitoring and exhaustive analysis of the behavior of our customers regarding our product
What do you like best about the product?
Amplitude is an extensive tool with analytical capabilities, which provides adequate data monitoring, evaluating the behavior of our users according to the service we offer them with our product, sample at a glance with metrics and diagrams that specify all the monitoring, evaluating through reviews or comments they provide. The options for sharing the analysis are really simple, as easy as sending the link to any coworker so that they can review and monitor details and analyzes carried out. The funnel analysis and trends allow the job to be done in more detail and depth, with this it is much easier to notice from when these characteristics or some type of problem began. It has great tools and features that allow me to do my job with greater ease and efficiency to make much more detailed follow-ups, in addition to the segmentation that allows me to make plans for improving strategies.
What do you dislike about the product?
With many more graphics, loading panels would be faster; otherwise, the CSV download can be slow and tedious. I wish it had more metrics to represent the analyzed data, more dynamic and visual, however what you already have works very well. For the rest of the functions it seems to me that it is an incredible platform!
What problems is the product solving and how is that benefiting you?
With Amplitude we managed to evaluate and record the activity of all our users, evaluate their route and track retention. Without having to be an expert in coding, it is possible to do exhaustive analysis and follow-ups, evaluate the trend lines which allows us to see the changes in the numbers and thus detail all the behavior, in which case we study the diagrams, evaluate the changes and we plan better change strategies. It has benefited us with the visualization of events and the organization of them, it shows us the results obtained from our work, whether it be questionnaires or surveys that we have carried out with our clients.
Recommendations to others considering the product:
It is a powerful tool, with many analysis capabilities, it is fluid, with powerful tools and customer support that does not fail. Why do I recommend it? Because in my work it has been really useful, and our clients are the biggest beneficiaries thanks to the improvement of the service we offer them.
Excellent tool for capturing meaningful usage data and metrics
What do you like best about the product?
I really like how Amplitude enables me to slice and dice our usage information to find meaningful insights and easily inform our product enhancement decisions with real data. Many times teammates will ask large questions about how something is used, and I'm typically able to answer the question in a few seconds by accessing dashboards I've created previously. Before we had Amplitude, I often had to request that data be extracted from our suystem which could take days or weeks. With Amplitude, I have this information at my fingertips.
What do you dislike about the product?
It took a while for our software engineers to feel comfortable adding the instrumentation to our codebase, so there were times where it was a bit of a trade-off to decide whether to add instrumentation or make other product enhancements with our limited capacity. Additionally, while I really enjoy the visualizations, I feel limited in my ability to overlay analyses on top of each other. For example, there have been instances where I want to show two different sets of data in a single chart but this isn't supported. As a result, I've had to export data from Amplitude to Excel to show my preferred visualization.
What problems is the product solving and how is that benefiting you?
I've been trying to understand how our clients are using our new and legacy experiences in order to track migration from the old to the new, and to determine where to focus our optimization efforts.
Recommendations to others considering the product:
Take time to review the full suite of analytics tools, as there is a lot to benefit from. I find myself focusing on about 10% of the available functionality, but feel there is much more to use. We also took advantage of some in-person training sessions that were incredibly valuable. These were really useful in understanding the different types of analytical tools available and learning how to implement them.
It may just be a limitation in my understanding of the functionality, but I don't believe there is an
option to see heatmaps of clicks. If this is key for your use case, this is an important factor to consider.
It may just be a limitation in my understanding of the functionality, but I don't believe there is an
option to see heatmaps of clicks. If this is key for your use case, this is an important factor to consider.
Sophisticated and intuitive product analytics tool
What do you like best about the product?
I love how intuitive Amplitude is. It is really made for everyone. I think this matches Amplitudes vision to make analytics accessible to everyone and not only to data people. It's easy to play around with it, well explained and offers the opportunity to go extremely deep into understanding user behaviour. Also, it's easy to set up for developers and also well documented.
What do you dislike about the product?
Amplitude introduces features at a high pace. Sometimes one can get a bit lost about all the possibilities and new features. Nevertheless, I never felt this is a problem because we had great customer success managers and documentation that helped us getting up to speed.
What problems is the product solving and how is that benefiting you?
I am a product manager and use Amplitude mostly for:
-Seeing how users engage with features / products
-Creating funnels to see where users drop off
-Checking the lifetime of our users
-Analysing retention of the users
-Creating dashboards to monitor key product events and performance
-Creating data storybooks of charts to share with colleagues internally
and much more... but mainly understanding user behaviour.
-Seeing how users engage with features / products
-Creating funnels to see where users drop off
-Checking the lifetime of our users
-Analysing retention of the users
-Creating dashboards to monitor key product events and performance
-Creating data storybooks of charts to share with colleagues internally
and much more... but mainly understanding user behaviour.
Recommendations to others considering the product:
I think it's really the best product out there. I suggest you take advantage of customer success managers because they can really help you getting up to speed. Also make sure you are very careful about implementing a good taxonomy according to best practices.
Very powerful set of features to understand and segment user behaviour
What do you like best about the product?
It's very easy to dig on your user behaviour to analyze in depth your activation, retention, engagement within the product.
As opposed to only have SQL queries which are longer to make, requires a great setup if you want to be able to segment easily, hence ask for time to be maintained, with Amplitude you can easily go and dive into whatever actions you want, segment them, create cohorts and analyse every kind of drivers for every lifecycle part of your users.
As opposed to only have SQL queries which are longer to make, requires a great setup if you want to be able to segment easily, hence ask for time to be maintained, with Amplitude you can easily go and dive into whatever actions you want, segment them, create cohorts and analyse every kind of drivers for every lifecycle part of your users.
What do you dislike about the product?
Sometimes it's hard to understand how the cohorts are calculated. There are a lot of options to build your cohorts but it's not like with SQL where you can be sure of what's happening under the hood. Although the support is pretty great and you can feel the Amplitude team is aware that the product can be quite complex at the beginning so there is a lot of education all around every screen.
It can be sometimes a bit heavy to update charts titles and so on. Loading time + back and forth.
The product is improving a lot over time so heading in the right direction. I lack the ability to structure dashboards a bit more (like in notebooks)
It can be sometimes a bit heavy to update charts titles and so on. Loading time + back and forth.
The product is improving a lot over time so heading in the right direction. I lack the ability to structure dashboards a bit more (like in notebooks)
What problems is the product solving and how is that benefiting you?
Amplitude helps to understand what drives conversion within your product. Non tech people can also have a look which is great for data-driven culture.
Recommendations to others considering the product:
They have a great live demo to experience Amplitude's power.
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