Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Excellent experience working in digital marketing
What do you like best about the product?
How easy it is to explore so much information and understand how our users behave
What do you dislike about the product?
The web page is quite slow, sometimes it does not work quickly enough
What problems is the product solving and how is that benefiting you?
digital marketing analysis, it helps me understand how my paid media campaigns work and how the users behave in the web page
Best Control Monitoring for Operations Out There!
What do you like best about the product?
Ability to connect alerts and dashboards into Slack for real time notifications on trends or operational breakdowns.
What do you dislike about the product?
I wish it had more of a "hey we had a breakdown, now who is fixing it and log that audit." integration. I would suggest they integrate with like NextMatter or a Zapier workflow to ensure ops people take action on the alerts and close out issues better.
What problems is the product solving and how is that benefiting you?
identifying smart alerts.
Easy to use and can be done lot of analysis with ease.
What do you like best about the product?
Easy event integration and blocking of events. Simple UI. Love the new layout of the left and right data.
What do you dislike about the product?
Few date logic are not implemented. Say if i want to filter out the funnel wrt to certain date in segment I can't do for a longer duration as the logic won't be applied. Can be done for one day. If we build a logic to implement this it would be more helpful.
What problems is the product solving and how is that benefiting you?
Amplitude helps me in analysis the data quickly without depending on any other team members for the help. Previuosly when we were using Clevertap it used to take lot of time to do a simple analysis. But in amplitude I can do an analysis in just 5 mins which used to take 1 hour in Clevertap.
Time-saver for Data Scientists, Enabler for non-data people
What do you like best about the product?
Amplitude Analytics' drag and drop UI makes working with data approachable for people who don't know SQL. It is a huge unlock for those looking to explore their data themselves, and it has saved anywhere from hours to days for our data science teams.
What do you dislike about the product?
With the focus on usability and being UI based, Amplitude Analytics isn't infinitely flexible. There are use cases that we can't solve with Amplitude.
What problems is the product solving and how is that benefiting you?
We're tracking performance of key product launches, and we're using Audiences to build segments to send out comms to those users. It really is a full ecosystem at my org.
My experience with amplitude
What do you like best about the product?
Amplitude is an amazing tool to analyse user behaviour. With its dashboard and notebook function it's easy to get a quick overview of health metrics, which is great when you have a million other tasks waiting for you. I've also found the Amplitude academy courses extremely helpful to point me in the right direction in the beginning: it made people like me (inexperienced in quantitive analytics) develop a joy in using Amplitude!
What do you dislike about the product?
Occasional data discrepancies can be a challenge, especially for those new to the platform. It requires some expertise to troubleshoot these issues effectively.
What problems is the product solving and how is that benefiting you?
User metrics: understanding how users engage with our product. It helps us make product and content better.
Amplitude is fantastic for flexible visualisations across the product stack
What do you like best about the product?
We really like the flexibility that Amplitude offers as a BI tool. As a company, we also use Looker but we find it difficult to create new dashboards really quickly without the input of developers. With amplitude, a large cohort within our company can comfortably spin up visualisations which are very important. This is especially helpful for GTM activities measuring data for new products. We think of it as more of a visualisation sandbox.
What do you dislike about the product?
Due to it's flexibility, it can be a bit daunting initially. A lot of training is required so people understand how to comfortably build and design dashboards to get the result they are looking for.
What problems is the product solving and how is that benefiting you?
We are constantly launching new products and this requires having to build visualisations for these products. Amplitude gives us a flexible tool to build visualisations so we can measure success on GTM activities and understand how the market is reacting to our feature releases. We also use Amplitude for product feedback on particular products which has been invaluable. Our organisation requires a lot of collaboration across numerous teams so Amplitude is also fantasticly accessible which is really important. We can also easily drill down into user data and get instant insights.
User behavior analysis that delivers business outcomes
What do you like best about the product?
Really wide variety of chart types
easy to use interface
amplitude academy is helpful and robust
easy to use interface
amplitude academy is helpful and robust
What do you dislike about the product?
slow sometimes (adding org id's to a chart or dashboard can take a long time)
not always clear on how to use chart types without taking a course
hard to manage the data at scale and train an entire team on the platform
not always clear on how to use chart types without taking a course
hard to manage the data at scale and train an entire team on the platform
What problems is the product solving and how is that benefiting you?
understanding power users
common friction points
how do real life interactions with a customer (i.e. training) impact adoption afterwards?
common friction points
how do real life interactions with a customer (i.e. training) impact adoption afterwards?
Learning client side analytics with Amplitude
What do you like best about the product?
The endless options available to view data. i.e. chart types
The features that allow you to easily organize the data. i.e. custom events, cohorts and event properties
Templates are very usefull for bigenners
The features that allow you to easily organize the data. i.e. custom events, cohorts and event properties
Templates are very usefull for bigenners
What do you dislike about the product?
The pricing
The dashboard UX should be a lot better, more features and better UI design
The dashboard UX should be a lot better, more features and better UI design
What problems is the product solving and how is that benefiting you?
A. Transperancy and monitoring - Provieds full and accurate view of whats going on
B. Desicion making - Allows me to avoide making desicion based on a feeling
B. Desicion making - Allows me to avoide making desicion based on a feeling
Great analytics tool, but have things to improve
What do you like best about the product?
the range of thing and reports you can you
What do you dislike about the product?
that you can not connect it with a sheet and take some time to be really usefull
What problems is the product solving and how is that benefiting you?
give me insights of what platforms are doing well
Nice
What do you like best about the product?
Oh, I really like how Amplitude Analytics provides in-depth insights into user behavior and helps me understand how people interact with my website or app. The real-time analytics and user-friendly interface make it easy for me to track key metrics and make data-driven decisions. Plus, the platform's flexibility allows me to create custom reports and analyze specific events, giving me a comprehensive view of user engagement. Overall, it's a powerful tool that greatly enhances my ability to optimize and improve the user experience.
What do you dislike about the product?
Well, one thing that can be a bit challenging with Amplitude Analytics is the learning curve. It took me some time to fully grasp all the features and functionalities the platform offers. The abundance of options and settings can be overwhelming for beginners, and I wish there were more comprehensive tutorials or guides to make the onboarding process smoother.
Additionally, while the basic features are user-friendly, some advanced functionalities may require a deeper understanding of analytics concepts. Sometimes, I find myself spending extra time figuring out how to set up more complex analyses or interpret certain data points.
Lastly, the cost can be a consideration for smaller businesses or startups. The pricing structure may be a bit steep for those on a tight budget, especially as the scale of data and usage increases. It would be great to see more affordable plans or flexible options tailored to the needs of smaller businesses.
Additionally, while the basic features are user-friendly, some advanced functionalities may require a deeper understanding of analytics concepts. Sometimes, I find myself spending extra time figuring out how to set up more complex analyses or interpret certain data points.
Lastly, the cost can be a consideration for smaller businesses or startups. The pricing structure may be a bit steep for those on a tight budget, especially as the scale of data and usage increases. It would be great to see more affordable plans or flexible options tailored to the needs of smaller businesses.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is instrumental in solving several crucial problems related to understanding user behavior and improving the overall performance of my website or app. Here are a few key benefits:
Insights into User Behavior: Amplitude helps me gain deep insights into how users interact with my platform. By tracking user journeys, identifying popular features, and analyzing drop-off points, I can make informed decisions to enhance the overall user experience.
Data-Driven Decision-Making: With Amplitude, I can base my decisions on real-time, accurate data rather than relying on assumptions or gut feelings. This ensures that any changes or updates I make to the platform are backed by solid analytics, increasing the likelihood of success.
Optimizing User Engagement: Understanding user engagement patterns allows me to optimize the content, features, and overall design of my website or app. This helps in retaining users, increasing session durations, and ultimately driving business goals.
Personalization and Targeting: Amplitude enables me to create targeted marketing campaigns and personalized experiences. By analyzing user segments and behavior, I can tailor messages and promotions to specific audiences, improving the effectiveness of my marketing efforts.
Identifying and Fixing Issues: The platform's ability to track events and user interactions helps me quickly identify any technical issues or bottlenecks within the application. This proactive approach allows for prompt issue resolution, ensuring a smooth user experience.
In summary, Amplitude Analytics is a valuable tool for me as it provides the insights needed to refine and optimize my digital presence, ultimately leading to better user satisfaction and business success.
Insights into User Behavior: Amplitude helps me gain deep insights into how users interact with my platform. By tracking user journeys, identifying popular features, and analyzing drop-off points, I can make informed decisions to enhance the overall user experience.
Data-Driven Decision-Making: With Amplitude, I can base my decisions on real-time, accurate data rather than relying on assumptions or gut feelings. This ensures that any changes or updates I make to the platform are backed by solid analytics, increasing the likelihood of success.
Optimizing User Engagement: Understanding user engagement patterns allows me to optimize the content, features, and overall design of my website or app. This helps in retaining users, increasing session durations, and ultimately driving business goals.
Personalization and Targeting: Amplitude enables me to create targeted marketing campaigns and personalized experiences. By analyzing user segments and behavior, I can tailor messages and promotions to specific audiences, improving the effectiveness of my marketing efforts.
Identifying and Fixing Issues: The platform's ability to track events and user interactions helps me quickly identify any technical issues or bottlenecks within the application. This proactive approach allows for prompt issue resolution, ensuring a smooth user experience.
In summary, Amplitude Analytics is a valuable tool for me as it provides the insights needed to refine and optimize my digital presence, ultimately leading to better user satisfaction and business success.
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