Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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fyugyi
What do you like best about the product?
Definitely the fact that Amplitude helps me and a lot of colleagues of mine quantify the impact our features and products are making to our users. It helps us understand what is getting used the most, where users are dropping off, and most importantly it helps us back up decisions and make decisions on how to improve our flows.
What do you dislike about the product?
Sometimes it is tricky to know which events to pull in to create a meaningful chart to track metrics across the whole company. But downloading a chrome extension `Segment Event Tracker` makes it a lot easier.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand where users are dropping off for given tasks they are trying to complete, tasks that we have built the tooling to solve for. We can dive into the data to understand what the users were doing and what caused them to drop off. Knowing these details are the first step to solving the problem. Amplitude helps us identify and improve flows for all our users.
Recommendations to others considering the product:
I highly recommend using Amplitude Analytics! Especially if you are in a product or offering based company. Download the chrome extension `Segment Event Tracker` to make it easier to create charts.
An important toolkit for SaaS products
What do you like best about the product?
The collaboration features are excellent. Take something someone else on the team has made and easily remix it. Paste a link for others to easily paint a picture.
What do you dislike about the product?
It's a lot of work to get the right data flowing into the system so that the right insights can be used. There's more that can be done through using formulas, but it's hard to get started.
What problems is the product solving and how is that benefiting you?
We use amplitude to make data-informed decisions about how our product is actually used. It's helpful to use some of that data to separate fact from opinion.
Great analytics tool for event data
What do you like best about the product?
Usability of the browser based tool is very simple and intuitive. The easiness to customize/personalize existing reports is what I like best but also the variety of available chart types is really great.
What do you dislike about the product?
The only challenge I have with Amplitude is the performance on my device. Especially in combination with a video conferencing tool the loading times go significantly up and my notebook comes to its limits - but maybe only because it's already 2 years old.
What problems is the product solving and how is that benefiting you?
User behavior and user funnel analyzes
Powerful and robust BI tool for event based analysis that continuously improves
What do you like best about the product?
- Amplitude's speed to product charts and graphs is generally very fast, and their UI is pretty easy to use and understand.
- They are constantly improving the product to allow for more flexible reporting and fine grained analysis
- Good documentation for understanding how data is grouped and created
- good flexibility with group() properties
- Good ability to transform data errors / event cleanup
- They are constantly improving the product to allow for more flexible reporting and fine grained analysis
- Good documentation for understanding how data is grouped and created
- good flexibility with group() properties
- Good ability to transform data errors / event cleanup
What do you dislike about the product?
- It would be great if you could see the underlying data structure and how the GUI is translated into SQL, to help validate the result is what you are intending.
- There is an inability to do user aliasing other than with deviceId
- Like most GUI BI tool there are some limitations on how you can structure and group data, mostly around time series filtering of events. Amplitude is pretty flexible, but you will still want another DB for more complex SQL queries.
- Unable to "backdate" identify() calls
- Some limitations on event and property transformations - more complex "if-then" would help solve this
- There is an inability to do user aliasing other than with deviceId
- Like most GUI BI tool there are some limitations on how you can structure and group data, mostly around time series filtering of events. Amplitude is pretty flexible, but you will still want another DB for more complex SQL queries.
- Unable to "backdate" identify() calls
- Some limitations on event and property transformations - more complex "if-then" would help solve this
What problems is the product solving and how is that benefiting you?
The biggest benefit of Amplitude is that it allows more than just data scientists and analysts to look at customer journeys and get insights for growth and improvement
Very easy to get started with Amplitude
What do you like best about the product?
I really like the way we can make conversion funnels or event graphs, and interactively change groups, where clauses, etc. and see a live preview. I also like that I can save a search to share with folks easily, and then they have the same options for modifying my search to investigate the data deeper.
What do you dislike about the product?
It's a little difficult to know how to use the tool best, and does have a little bit of a learning curve. For instance, when making a funnel with a time to convert, there's a big difference between events happening in an "exact order" vs "this order". The latter means other steps can happen in between. These kinds of subtle differences give a lot of power, but can be hard to discover and understand at first.
What problems is the product solving and how is that benefiting you?
Our team is mostly using Amplitude for business intelligence in our checkout funnels. We've gotten a lot of insight into what converts and what doesn't, and can use the data to evaluate the performance of A/B tests and feature releases on the checkout.
Great product
What do you like best about the product?
This product easy to use. It is a very quick way to show what is going on in app. The graphs produced look nice and are easy to read. It is easy to share them with others.
What do you dislike about the product?
Sometimes the data doesn't seem to line up with other sources. This can be a real problem as some teams don't trust the data that comes from amplitude. Sometimes it is only trusted using other data sources.
What problems is the product solving and how is that benefiting you?
We use the product to get reporting on results in the app. The real benefit is that it is quick to show info about what is going on. There is no need to know how to code or to do other things that would make it less accessible. You don't even need to know data structures that are used to capture the data.
Recommendations to others considering the product:
Give it a try you will like it. It can be really powerful for your entire organization to be on this platform.
The tool that answers all your questions
What do you like best about the product?
The ability to create a cohort of users from any chart to instantly target them.
What do you dislike about the product?
When looking at some charts, there is not an option to see the data in percentages.
What problems is the product solving and how is that benefiting you?
We are using amplitude to help our customers create personalized journeys for users.
Democratize product analytics
What do you like best about the product?
Anyone on the team can perform analysis.
What do you dislike about the product?
I wish there was an integrated survey capability for me to capture feedback from my users
What problems is the product solving and how is that benefiting you?
We want any team member to be able to perform analysis and get familiar with our data. Everyone gets more bought in to the impact of what we're shipping.
Recommendations to others considering the product:
Get your whole team involved
Product Analytics Maestro
What do you like best about the product?
What I like the best is the inbuilt range of visualizations and charts that are key to visualizing your customers' journey and behavior.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
What do you dislike about the product?
What I wish for is custom charts and visualizations, the ability to retroactively change the user properties and backfill whenever needed in a smooth way.
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
What problems is the product solving and how is that benefiting you?
Without a lot of effort, we are able to realize the impact of our products and features on the high-level metrics.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Recommendations to others considering the product:
Your data infrastructure plays a key role in the value you get out of Amplitude, so it would be worth thinking about what infrastructure fits best into integration with Amplitude.
Feature-rich analytics product with a steep learning curve
What do you like best about the product?
You can do many different analyses with Amplitude: from simple charts showing unique web visitors to a certain page to flow charts of how your visitors navigate through your web pages.
Also, with Segment integration, you can pull in whatever other data you have that is relevant to the user journey
Also, with Segment integration, you can pull in whatever other data you have that is relevant to the user journey
What do you dislike about the product?
Amplitude is not so easy to learn. There are many different properties for events to learn about, and properties of users. For example, how Amplitude identifies users takes some time to understand. Also, some charts have features that are hard to understand, like rolling time windows or how user segmentation applies to funnels.
Another thing is that Amplitude is rather slow. Perhaps this is unavoidable given the large data set we have.
Another thing is that Amplitude is rather slow. Perhaps this is unavoidable given the large data set we have.
What problems is the product solving and how is that benefiting you?
We are studying the user journey through our web pages. Benefits that have been realized, is spotting and fixing several issues where we were losing users, or where users did not convert as we had hoped.
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