Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a great BI tool for project managers, but as a data scientists im missing some features
What do you like best about the product?
As a data scientist i can help product managers with detailed dashboards, which includes many chart and descriptions for the charts as well.
What do you dislike about the product?
As a data scientist im really missing the opportunity to write simple lines of code to be sure that the filters and features really representing what i want to show. (Simple SQL queries would be great)
What problems is the product solving and how is that benefiting you?
All business reporting is created in Amplitude for our team. As benefits i would mention really easy creation of user cohorts, possibility to change between different visualisation types, like event segmentation or funnel view.
Recommendations to others considering the product:
Amplitude is a great tool for your team to build dashboards and create every day reporting. It is easy to use even for business people not only for data analysts / scientists. You can connect many type of data sources into a single space and handle them together. You will be able to create custom events and user cohorts for your analysis. Still missing some features but the product evolving fast, the only thing i would mention here is that as a data scientist i am missing a lot the option to be able to query databases by code and not only by the graphic user interface. Support works really fast and they usually able to solve my problems.
Easy to use, great data visualization software
What do you like best about the product?
When events are implemented right, Amplitude gives you great visibility to your data. In seconds you can create charts, funnels, and dashboard that will make your life easier, and take actions based on your data.
The free version is really generous and will fit many small businesses.
The free version is really generous and will fit many small businesses.
What do you dislike about the product?
Even though the free version is very generous, once you need to go into a paid tier, it gets pretty pricey.
What problems is the product solving and how is that benefiting you?
We use Amplitude on both our app and website to track events. Amplitude helped us multiple times to understand usability of certain assets or features and improve them accordingly. In seconds, Amplitude gives you the ability to dive into your data and take actions.
Good product analytics tool to visualize your data for decision making
What do you like best about the product?
Visuals
Collaboration options
Integrations
Ability for each team to work on its own
Collaboration options
Integrations
Ability for each team to work on its own
What do you dislike about the product?
It lacks the concept of Goals
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
What problems is the product solving and how is that benefiting you?
We're finally able to understand our data in a visual way that is easy to consume.
We understand what users are using in our product most
We understand what users are using in our product most
Recommendations to others considering the product:
Customer service is prompt and is very important at the beginning.
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Fast and detailed insights in how your product is performing
What do you like best about the product?
Event segmentation, funnel charts and cohort grouping. Also like guidance on when an experiment reaches significance.
What do you dislike about the product?
* When pulling a lot of data dashboards can be slow to update
* The permanent tooltip that says our company is reaching some limits
* The permanent tooltip that says our company is reaching some limits
What problems is the product solving and how is that benefiting you?
* Create dashboards of related events to see how a new feature performs
* quickly knowing if a feature should be pursued or abandoned
* quickly knowing if a feature should be pursued or abandoned
Unbelievable Product Analytics tool for both my analytics team and enabling our product org.
What do you like best about the product?
Amplitude is a fantastic self-serve product analytics tool for both technical and non-technical audiences. Great UI, easy to use, and provides a deep level of exploratory power to our entire Product organization.
What do you dislike about the product?
Because all data into Amplitude must be structured as an event, setting up the proper ETL pipeline into Amplitude can be time consuming.
What problems is the product solving and how is that benefiting you?
Benefits realized = time to value for product analytics insights, self serve tool for our product managers and engineers, deep level of insight into user lifecycle and engagement analytics.
Recommendations to others considering the product:
It can be an expensive tool depending on the amount of data being sent each month, but the costs are worth it. It's a great way for technical and non-technical team members to explore product engagement and user analytics.
Product analytics at scale
What do you like best about the product?
The user interface for building charts and organizing content across dashboards, notebooks, and team spaces is incredibly intuitive. One of my favorite underrepresented features is the fact that each change to a chart generates a unique version of it along with a URL without interrupting the chart creation flow. It makes collaborating on chart building incredibly easy. Aside from the intuitiveness of the interface, they've also got quite a bit of available help text and documentation sprinkled throughout the experience that help a lot in getting productive with analysis.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
What do you dislike about the product?
One thing that I use often is the user event stream to figure out where a particular user was encountering issues or falling away from our primary paths for using our products. Because of the nature of the event structuring Amplitude requires, it is very difficult to differentiate the events from each other since there is no way to filter down or search by the event attributes in that view. That's made many a debug session fairly onerous.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
What problems is the product solving and how is that benefiting you?
There are two major things Amplitude has enabled us to do - democratize data and analytics inside our product and marketing organization and provide a common language for how we define and measure success in our products. Not only have we found ways to use Amplitude to monitor and measure individual user paths, but we've also found ways to build in our major business metrics. That means that everyone from individual development and design teams responsible for products to the executive teams managing top line budgets and revenue have begun to rely heavily and in some cases exclusively on Amplitude.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
Recommendations to others considering the product:
I highly recommend finding ways to use their interface and familiarize yourself with the ways that Amplitude thinks about analytics. Also, make very sure you have a plan for how your analytics schema is going to be implemented before you start going crazy with loads of different events and event types with various attributes. The most important key to success with Amplitude is having a clear and scalable analytics event, instrumentation, and schema strategy. If you're serious about analytics in your company, you'll need a dedicated person or team to oversee the implementation and planning to make it successful. It's a very flexible tool, but with a lot of flexibility comes a lot of room for error, which only compounds at scale.
Easy of use
What do you like best about the product?
Amplitude's top features such as event segmentation, funnel analysis is really helpful
What do you dislike about the product?
it can only track user level info, not website level in our use case
What problems is the product solving and how is that benefiting you?
We use it to monitor day to day metrics, identify reasons for conversion changes, understand be behavioral difference between user groups
I'm an advocate for Amplitude
What do you like best about the product?
I like that they listen to feedback on our business needs and help us with solutions to meet these needs. They also have some really good documentation on how to use the tool. I also like how fast the data can return, how easy it is to make charts.
What do you dislike about the product?
The Inability to fully understand the impact to the Amplitude end users and their charts is a pain point. When we as admins have to change or delete something in the raw data , sometimes its hard to make sure communication is sent to all the right people at the right time (when they are using the data). I would like to have more visibility and the ability to notify users more easily when we make changes. I also run into pruning issues which often times cause problems because the error messages are not "in your face" and its easy to make a decision based on incomplete data due to this issue.
What problems is the product solving and how is that benefiting you?
I help enable teams to better understand their user behavior. Right now, I'm working with some new products to help them understand how this tool can integrate with Braze to nurture clients to help improve their experience with our platform
Amplitude democratizes user engagement data, driving self-service product insights
What do you like best about the product?
Amplitude provides an intuitive out of the box experience for user engagement exploration, analysis, and collaboration. Its prebuilt charts give our teams the ability to quickly answer questions, identify patterns of user behavior, and drive product and marketing decisions. While it does have prebuilt charts, most charts also offer significant flexibility which allows for refinement and deeper analytics.
Since our adoption of Amplitude a few months ago, it has become the go-to resource for our user engagement data. In the short time that we have used it Amplitude continues to roll out new features and enhancements that have tremendous impact.
Since our adoption of Amplitude a few months ago, it has become the go-to resource for our user engagement data. In the short time that we have used it Amplitude continues to roll out new features and enhancements that have tremendous impact.
What do you dislike about the product?
While the current charts and feature options are incredible, it does limit you to the ways you can examine certain questions.
What problems is the product solving and how is that benefiting you?
Amplitude has given us self service analytics and collaboration across multiple teams who work in numerous remote locations. It has improved cross-team communication regarding metric definitions and allows us to segment users in meaningful ways.
Amplitude- Simple , Easy to use yet powerful
What do you like best about the product?
Ease of use- Minimal training required to start with the tool, learn and go deep
Cohorts and custom events are easy to create and use.
The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
Very comprehensive documentation
Great customer support and follow-up
Notebook
Cohorts and custom events are easy to create and use.
The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
Very comprehensive documentation
Great customer support and follow-up
Notebook
What do you dislike about the product?
Alerts- Alerts are good but still a lot of scope for improvement.
Team space VS Team group - This can be improved for e.g any one in a team group should be able to work on the chart or dashboard. Right now Amplitude support the concept of Team Space. i would love to have two dimensions to it.Team group(Restricted) and Team Space.(Open)
Bulk transfer or copy at individual level.
Team space VS Team group - This can be improved for e.g any one in a team group should be able to work on the chart or dashboard. Right now Amplitude support the concept of Team Space. i would love to have two dimensions to it.Team group(Restricted) and Team Space.(Open)
Bulk transfer or copy at individual level.
What problems is the product solving and how is that benefiting you?
Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey. It's used extensively by leadership team, product, marketing and operations.
you can also use its api to transfer data out of it and build a custom tool. We do that for alerts and it's very helpful in catching drops in funnel or specific events.
you can also use its api to transfer data out of it and build a custom tool. We do that for alerts and it's very helpful in catching drops in funnel or specific events.
Recommendations to others considering the product:
Amplitude Analytics is a great tool for customer analytics, monitoring. It is easy to check any chart , report, storytelling with NOTEBOOK feature, daily reports and alerts. It is a great help in trying to figure out the patterns when something is not working.
Simple , easy to use yet very powerful.
Simple , easy to use yet very powerful.
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