Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude Review
What do you like best about the product?
Presentation and various cohorts shown to the user
What do you dislike about the product?
Less customisations in terms of keeping user data
What problems is the product solving and how is that benefiting you?
Getting customer empathy with customer data focus.
Recommendations to others considering the product:
Yes, i will highly do the recommendation
Great tool that allows for deep customizations, and simple to use
What do you like best about the product?
The ease of use - for example, creating funnel analysis charts is very intuitive, and insightful.
My favorite part is how deep you can customize Event Segmentation charts. Not only can you dig deep into the event attributes and create highly valuable, customized charts, but it's so easy to set these sorts of charts up.
For being a user of ~2 months, I'd have to say this is one of the only tools like this that I've ramped up this quickly on.
My favorite part is how deep you can customize Event Segmentation charts. Not only can you dig deep into the event attributes and create highly valuable, customized charts, but it's so easy to set these sorts of charts up.
For being a user of ~2 months, I'd have to say this is one of the only tools like this that I've ramped up this quickly on.
What do you dislike about the product?
Once you have a lot of events stored in your Amplitude (millions of events), it can load charts a little slowly. It's fine, it's not a dealbreaker, but maybe something for the engineering team to think about - I've seen charts load upwards of 2-3 minutes before (depending on the size of the data that needs to be loaded)
What problems is the product solving and how is that benefiting you?
Digging into user behaviors to validate product decisions, mostly. I've realized that we get very accurate insights from this tool, so it's extremely reliable.
Great tool, with continual enhancements
What do you like best about the product?
User friendly and very easy to understand
What do you dislike about the product?
Sometimes the tool isn't as flexible or has specific themes that don't help out. Customizing reports would be easier.
What problems is the product solving and how is that benefiting you?
Measuring overall sales impact, and real time monitoring of performance
Recommendations to others considering the product:
Understand your use case and make sure your data is clean and ready
Flexible and powerful, and yet easy to onboard new people into it
What do you like best about the product?
- The amount of pre-baked charts
- The ability to create custom formulas for advanced charts
- How fast everything computes, even when dealing with long time periods
- The concept of cohorts, which makes it pretty easy to look at different segments of users on your existing charts
- The ability to create custom formulas for advanced charts
- How fast everything computes, even when dealing with long time periods
- The concept of cohorts, which makes it pretty easy to look at different segments of users on your existing charts
What do you dislike about the product?
I wished it offered a SQL-like format for even more advanced/specific use cases
What problems is the product solving and how is that benefiting you?
We use Amplitude for all of our product analyses, such as traction, engagement, and how the product is being used. It helps us to quickly validate features and inform product direction.
Fast and easy to use!!
What do you like best about the product?
The learning curve to be able to use Amplitude for a variety of objectives is very low. They make it extremely easy!
What do you dislike about the product?
Given that price scales by events, we would like to have way to remotely configure client SDKs to stop sending old and deprecated events that are no longer useful.
What problems is the product solving and how is that benefiting you?
Funnel analysis - We are easily able to view funnel drop offs between tap and view events and monitor long term trends.Filtering audience helps us create dashboards for multiple segments
Amplitude Analytics for Reporting
What do you like best about the product?
I like that pivoting data in platform is efficient - we are able to get down to a super granular level when submitting reporting which is helpful when providing data to our client. Additionally, the ability to perform pulls for different KPIs and report out on those (especially in-app actions) has been incredibly beneficial when it comes to reporting.
What do you dislike about the product?
Naming conventions within Amplitude can sometimes be confusing - at times it is difficult to find exact actions within the platform. Additionally, we have had several occurrences of tracking falling off (so we're unable to report on certain placements/partners/track actions).
What problems is the product solving and how is that benefiting you?
We are able to pull reporting at a more granular level which has made our reports more thorough when providing data to the client.
Good product experience.
What do you like best about the product?
Easy UX/UI to build and visualize data. Not just just the basic charts but also those that will generate value for our business. In addition to this, Amplitude has great support with their sales and CSMs that allowed markets like BK Argentina to really take advantage and analyze business and products results.
What do you dislike about the product?
Event orchestration after post sales implementation could be improved. For our type of business we struggle with management of these types of projects and perhaps more support from the CSM would be helpful.
What problems is the product solving and how is that benefiting you?
Today, we use amplitude as a support to our current analytics suite. However, as we are involving in this digital journey we expect to use it to build audiences, send those downstream and also manage KPIs for loyalty etc.. To be honest far too many use cases. At the end of the day, we want to maximize use by making it the central dashboard for all results.
Recommendations to others considering the product:
Most tech companies use analytics tools, what sets them apart is a clear alignment to your business objectives and Amplitude helps you build those objectives to drive YOUR results forward.
Positive Experience with Amplitude Analytics
What do you like best about the product?
What I love about amplitude analytics is the funnel conversion reporting we're able to build for our marketing campaigns. Often our marketing campaigns to existing customers are focused on driving them to a place within our product or app and getting them to complete an action. By applying UTM tracking parameters to our CTA URLs, we are able to create a funnel in amplitude that shows the # of customers that clicked our specific URL, and how they perform throughout the rest of the product funnel. It allows us to see who dropped off somewhere in the funnel vs who converted right through the end. I also love the fact that the amplitude reports are very real time.
What do you dislike about the product?
The only thing I dislike about amplitude is that it seems to be limited to only in-product analytics, or at least that's what it seems like it is best for. It would be great if it could also display customer profile information in a user friendly manner so that we don't have to go to other sources to merge our data with our amplitude reports.
What problems is the product solving and how is that benefiting you?
I'm typically trying to solve funnel conversion problems with Amplitude analytics. Understanding how many merchants have engaged with our campaigns and converted/dropped off throughout the action funnel. These funnel reports have been extremely helpful. Amplitude has also been great to show us how conversion is performing over a period of time.
Recommendations to others considering the product:
Highly recommend you try Amplitude. Spend time playing around with the platform to build the reporting and dashboards that are best for your needs.
Great tool for data analysis
What do you like best about the product?
When comparing to other tools I've used in the past, Amplitude is much quicker to load the data
What do you dislike about the product?
It's not possible to save the "source code" for the queries for dashboards and modidy them in a text editor
What problems is the product solving and how is that benefiting you?
Customer usage of our products
Great for customer & feature usage insights
What do you like best about the product?
It's simple to use. I like that you can quickly edit charts shared by others without impacting their original work because it creates a new link for any changes. It enables me to search past charts, and organize info into dashboards.
What do you dislike about the product?
I don't see an ability to pull up a numerical / metric data for a given date range Eg: How many unique users did the product see between dates x and y.
What problems is the product solving and how is that benefiting you?
I use it often to do funnel analysis and feature usage insights. It's very helpful in reporting how a product or feature is being used, what actions users are taking in it, etc.
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