Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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My PM data driven tool of choice
What do you like best about the product?
Easy to read while also support formulas and advanced data use cases
What do you dislike about the product?
Not really a dislike, more visuals types for the data would be appreciated
What problems is the product solving and how is that benefiting you?
Too many to list,starting from high level usage, testing new features usage and consumption methods
Recommendations to others considering the product:
Great tool to analyse your product, a must have for any data driven PM
Amplitude's short learning curve makes it easy for teams to get the data they need.
What do you like best about the product?
It's important for our analysts to understand how our data is instrumented. It's very easy to explain how event and user properties work. It's easy to create and share dashboards and the Team feature is a convenient way to help socialize our data findings to different users. Our Amplitude support team has been top-notch. They are responsive and proactive, letting us know of new features we might leverage.
What do you dislike about the product?
When we need to remove unused events, it would be nice to have more control over filtering and selecting them. We also generate a huge number of dynamically named events, which are difficult to group into static custom events (it would help for custom events to support pattern matching at least for event names).
What problems is the product solving and how is that benefiting you?
We are better able to stitch user streams from different browsers and devices. This improves insight into our funnels compared to our prior analytics solution. As an administrator, reports about event usage and queries enable me to keep our data schema clean. We love being able to easily drill into user event streams to help answer usability and technical troubleshooting questions. Amplitude's overall ease of use has helped us to pull data from a variety of sources and perform analyses across them to answer more complex business questions.
Recommendations to others considering the product:
Look into the APIs to make sure there is one for you. It's easy to set up test projects to help fine-tune your instrumentation and schema. Document your event descriptions and user properties as you go. If you run into a limitation, ask the Amplitude support team questions and suggest new features. They love to hear your feedback.
happy with the product
What do you like best about the product?
the ability to view KPIs, ability to share across boards
What do you dislike about the product?
no alerting configuration available, a lot of duplicated boards
What problems is the product solving and how is that benefiting you?
we track experiments
Amplitude is a great tool for quickly understanding real-time data
What do you like best about the product?
I appreciate how quick and responsive Amplitude is compared to other forms of querying/aggregating data. Usually, it only takes a couple of seconds to create a view of something.
What do you dislike about the product?
Searchability is a little lacking - it's sometimes hard for me to find the correct events to look in to.
What problems is the product solving and how is that benefiting you?
I usually use amplitude for querying real-time data. Otherwise, I am using SQL/Snowflake to look at data. Oftentimes, Amplitude is used to diagnose issues and bugs with a feature, and is a quicker method of doing so. It's also easy to share with others.
Recommendations to others considering the product:
It's a great tool that software engineers and data scientists can use together.
Easy to use analytics insights tool
What do you like best about the product?
The ability to seamlessly create charts is a stand out feature for me - lots of powerful presets to use and can easily build off existing charts and dashboards as a springboard.
What do you dislike about the product?
Some of the configuration can be unintuitive, hidden away in different menus like when first trying to create a custom event.
What problems is the product solving and how is that benefiting you?
Amplitude is great getting insights into customer behaviour and identifying patterns that emerge in how they use our software products.
Makes it easy for PMs to quickly explore data, although can use some usability improvements.
What do you like best about the product?
Being able to pipe different data into Amplitude and then easily generate reports or dashboards from it lets me be more productive and get data insights faster. I do not need to spend time writing SQL queries. The ability to combine different tables easily through the user interface allows more complex insights to be gained with ease too.
With the data, you can also readily generate complex reports such as retention cohort or funnel analyses. Again, this makes data exploration very easily.
With the data, you can also readily generate complex reports such as retention cohort or funnel analyses. Again, this makes data exploration very easily.
What do you dislike about the product?
There are some minor usability issues that make using Amplitude a chore sometimes. Most of my complaints are around the filters. We can't save and reuse filters. This means that if you have complex filters you want to use across queries, you have to re-create them every single time. Once the filters are set, you cannot edit them and have to reset the filters from scratch.
What problems is the product solving and how is that benefiting you?
We pipe our own events data into Amplitude Analytics to do our analysis. Amplitude makes it very convenient to do these analysis. This convenience also makes it very simple to do data exploration. I can look from different perspectives very easily without having to spend time to rewrite or modify queries.
An intuitive and user friendly analytics tool, providing great insights out of the box.
What do you like best about the product?
It has a plethora of chart types and features to be leveraged. From user behaviour analysis, to feature engagement, Amplitude's versatility is incredible. Their documentation and live support team is great as well.
What do you dislike about the product?
It lacks some level of customization such as adding text or sections in dashboards, which would make presentation to stakeholders more digestible. However it is still functional and very usable.
What problems is the product solving and how is that benefiting you?
We are trying to solve the problem of understanding product feature usage and user behaviour. We are able to use Amplitude Analytics to see trends over time, make better product decisions for road maps.
Great tool for Product Managers
What do you like best about the product?
The tool is a delight to use with a vast array of options to cut and visualise the data. I spend a bunch of time looking at cohorts and funnels and Amplitude makes this super easy.
What do you dislike about the product?
With the amount of data we send to Amplitude, one thing I see as an area of improvement is the speed of the platform. Sometimes, it feels like the engines and whirring up behind the scenes in Amplitude.
What problems is the product solving and how is that benefiting you?
Learning user behaviour through data which helps us answer - is this expected or not?
Recommendations to others considering the product:
Jump in and start building charts. That's the best way to learn!
Fast, low effort insights
What do you like best about the product?
I love cohorts. The ability to easily segment users and control has improved our pilot testing considerably.
What do you dislike about the product?
I'd like to see better integrations with third party marketplaces.... e.g. workato
What problems is the product solving and how is that benefiting you?
We run a lot of pilots and Amplitude allows us to quickly spin up dashboards to analyze results.
Recommendations to others considering the product:
Make used of the extensive training materials.
Good product overall with a few shortcomings
What do you like best about the product?
It's very easy to setup a funnel or an event segmentation. A small feat that I really like is the autocomplete for event names and property values when building a graph.
What do you dislike about the product?
The main issue me and my team have is with user permissions:
When a person on our team creates a graph or a dashboard, they have to manually add the rest of us (8 people in total) as owners to that graph so that anyone can apply changes to it. It Admin users can edit user permissions but in an organizational structure like Shopify's, it's not feasible to be granted admin rights for the sake of editing graph permissions.
In short we'd like to see user permission being more flexible.
When a person on our team creates a graph or a dashboard, they have to manually add the rest of us (8 people in total) as owners to that graph so that anyone can apply changes to it. It Admin users can edit user permissions but in an organizational structure like Shopify's, it's not feasible to be granted admin rights for the sake of editing graph permissions.
In short we'd like to see user permission being more flexible.
What problems is the product solving and how is that benefiting you?
Our team is mostly using the Funnel views to track different user conversion flows. When one of the funnels experiences drops in conversion, we also rely on the step-by-step drill down to pinpoint which step is responsible for the drop.
We also use Amplitude as a replacement to a database query. For example, if we want to check the # of users per iOS and Android, we'd usually use Event Segmentation to get that number fast. Alternatively we'd have to go to our data warehouse which means identifying the correct tables and columns to query which is generally slower.
We also use Amplitude as a replacement to a database query. For example, if we want to check the # of users per iOS and Android, we'd usually use Event Segmentation to get that number fast. Alternatively we'd have to go to our data warehouse which means identifying the correct tables and columns to query which is generally slower.
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