Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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I love how Amplitude enables my teams and diminishes their reliance on the analysts.
What do you like best about the product?
- The UI very user-friendly allowing non-tech people to check performance on many metrics by the ease of both analyzing but more importantly creating charts!
- Makes governance smooth: ease of validating new events, populating descriptions for them.
- Custom events and cohorts
- Documentation is pretty thorough and it keeps getting updated.
- The UI and the charts are easy on the eye, organized, and look pretty.
- Makes governance smooth: ease of validating new events, populating descriptions for them.
- Custom events and cohorts
- Documentation is pretty thorough and it keeps getting updated.
- The UI and the charts are easy on the eye, organized, and look pretty.
What do you dislike about the product?
- It would be great to have the AND logic in customer events.
- I would love to have the ability to synchronously working on charts at the same time with my coworkers.
- Anamoly detection UI and customizable error bounds would be helpful.
- Not being able to clean outliers.
- Not being able to go in time for more than 52 weeks.
- Not being able to select a subset of the data (particular columns) while exporting the output.
- For some computations, it's hard to understand what's happening under the hood.
- I would love to have the ability to synchronously working on charts at the same time with my coworkers.
- Anamoly detection UI and customizable error bounds would be helpful.
- Not being able to clean outliers.
- Not being able to go in time for more than 52 weeks.
- Not being able to select a subset of the data (particular columns) while exporting the output.
- For some computations, it's hard to understand what's happening under the hood.
What problems is the product solving and how is that benefiting you?
I'm a product analyst and a good portion of my time is dedicated to answering ad-hoc questions from my team. Amplitude is enabling my teams to be self-sufficient in their data analysis which in turn gives me a lot of time to help them with more depth-in research.
Recommendations to others considering the product:
For any organization looking for an easy-to-learn and well-structured product analytics platform, I can sincerely recommend amplitude. Amplitude won't substitute for all your need regarding data warehousing and advanced querying in its current form, however, it will save your employees many hours with running quick analysis and creating beautiful charts.
Great for a company/team with dedicated engineering and product personnel to work on data/analytics
What do you like best about the product?
The Amplitude interface makes it very easy to track activity on your app based either on events, specific individual users, or groups of users (cohorts). Since my company added the Snowflake ETL into our contract, this data has become even more essential for my work as a data scientist/analyst trying to track customer experience and interactions with our various apps because I have access to the raw data that can be queried with SQL language. This allows for custom analyses, which the web platform of Amplitude doesn't offer.
What do you dislike about the product?
The implementation of event tracking requires extensive collaboration between various team members -- particularly, engineering, product management, data scientists/analysts. This has its pros and cons of course, but at my company specifically, the cons are stark because we aren't able to sufficiently staff the engineers that are needed to make our Amplitude instrumentation a complete success.
Perhaps as part of this overall drawback, Amplitude has been only ~60% successful in matching users to our internal user IDs; often, Amplitude tags users as anonymous (not logged in) even though those users are triggering events that require them to be logged in. Thus, many sessions do not get merged to identify a unique user. This is an inherent problem with web activity tracking, and although Amplitude has done a solid job at attempting to skirt this universal hurdle, they are not 100% there.
Perhaps as part of this overall drawback, Amplitude has been only ~60% successful in matching users to our internal user IDs; often, Amplitude tags users as anonymous (not logged in) even though those users are triggering events that require them to be logged in. Thus, many sessions do not get merged to identify a unique user. This is an inherent problem with web activity tracking, and although Amplitude has done a solid job at attempting to skirt this universal hurdle, they are not 100% there.
What problems is the product solving and how is that benefiting you?
Because my company is still relatively early in the overall endeavor to integrate customer experience data into our broader business practices, our main problem to solve is a very high-level one: convince upper management that our business decisions need to be based on real customer data, and that we should rigorously test our hypotheses (e.g., with A/B testing). Amplitude has been helpful in pushing for this initiative because, for an executive or other product-focused person, the user interface of Amplitude makes it very easy to understand the data. The visualizations are mostly intuitive to business stakeholders, which isn't always the case with more complex tools like Tableau.
Easy to implement metrics, ensures our team gets the right feedback about customer usage quickly
What do you like best about the product?
Amplitude is an indispensable tool for product teams to do their work -- measuring the impact of new features and deciding how to iterate on them.
What do you dislike about the product?
Having a lot of metrics, it can be hard to find a particular one, especially if there are many that sound familiar but one has been vetted or used more recently. You can clean them up, but it takes time, some automation for this or features like favoriting would be nice.
What problems is the product solving and how is that benefiting you?
Product teams are shipping and iterating based on metrics we're measuring in Amplitude.
Market Leading Product Analytics Tool
What do you like best about the product?
The best thing about Amplitude is how self serve it is. It's a very user friendly tool that non technical team members can quickly pick up. Also they are constantly iterating on the product and I have been impressed with how often they release new features.
What do you dislike about the product?
The most difficult thing to manage with Amplitude is the data flowing in, though they have released more tools around data governance, more robust tools would really help with keeping the data clean.
What problems is the product solving and how is that benefiting you?
Amplitude is our primary analytics tool for our Product and Engineering teams. Having data at your finger tips leads to better data driven decision making.
Ease to use product analytics for all
What do you like best about the product?
- Accessible to every cross-functional member of the organization.
- Wide ranging out of the box support for lots of critical use cases.
- Rapid pace of innovation resulting in the addition of new and useful features.
- Very easy to share analytics work with the whole organization.
- Great support and responsiveness from the Amplitude team.
- Wide ranging out of the box support for lots of critical use cases.
- Rapid pace of innovation resulting in the addition of new and useful features.
- Very easy to share analytics work with the whole organization.
- Great support and responsiveness from the Amplitude team.
What do you dislike about the product?
- The more sophisticated product analytics features still have a steep learning curve.
- Even more templates right outside the box to bootstrap new users would be welcome.
- Ease of collaboration and ownership management on dashboards could be improved.
- Dashboard customization naturally not at the level of a Tableau so will likely still need internal reports to achieve certain reporting outcomes.
- Even more templates right outside the box to bootstrap new users would be welcome.
- Ease of collaboration and ownership management on dashboards could be improved.
- Dashboard customization naturally not at the level of a Tableau so will likely still need internal reports to achieve certain reporting outcomes.
What problems is the product solving and how is that benefiting you?
- Understanding overall user behavior
- Dashboards for key metrics
- Descriptive analytics for new feature launches
- One-off investigations
- Dashboards for key metrics
- Descriptive analytics for new feature launches
- One-off investigations
Recommendations to others considering the product:
- Optimizing your event schema to align with Amplitude functionality is critical
Clean User Interface & Powerful Insights
What do you like best about the product?
The most helpful thing about Amplitude is how easy it is to use. Without any instructions you can really dive into the platform and start building beautiful charts and graphs that give you great information. As a marketer I also enjoy being able to create team spaces and share dashboards in those spaces with your coworkers. I also love how real-time the updates are on these dashboards giving you the ability to see the progress of a campaign at any moment without having to update.
What do you dislike about the product?
The thing I dislike the most about Amplitude seems somewhat minor, but it is the fact you really only have access to a few different visualizations. I'd love to see them expand on the visualization selection beyond simple bar and line charts. While I believe these are great, it would be awesome to have access to things like pie charts and others that tools like data studio and tableau offer.
What problems is the product solving and how is that benefiting you?
We're solving an issue where we were unable to track signups coming from specific sources in our product. Amplitude allowed us to easily set this up & track signups grouped by UTM source.
Helpful Platform for Multiple Uses
What do you like best about the product?
Gives our team insights into user behavior and effectiveness of new features or campaigns.
What do you dislike about the product?
There is a relatively steep learning curve.
What problems is the product solving and how is that benefiting you?
We are gaining understanding of how users interact with our products.
Truly meaningful data insights with plenty of features to customize one's data analysis.
What do you like best about the product?
User Experience:
Modern and engaging UI that makes building charts and understanding data trends fairly easy.
Functionality:
Great capabilities including, customizing event properties to pinpoint the data analysis, building cohorts to examine select audiences, downloading the data to do deeper dives, and viewing the information in a variety of formats from user funnels to event segmentation charts.
Education:
Due to the large capabilities, you need to educate yourself continuously, but I find their documentation & videos easy and quick to understand.
Modern and engaging UI that makes building charts and understanding data trends fairly easy.
Functionality:
Great capabilities including, customizing event properties to pinpoint the data analysis, building cohorts to examine select audiences, downloading the data to do deeper dives, and viewing the information in a variety of formats from user funnels to event segmentation charts.
Education:
Due to the large capabilities, you need to educate yourself continuously, but I find their documentation & videos easy and quick to understand.
What do you dislike about the product?
Collaboration:
It's still difficult to collaborate on Amplitude, as multiple users can't edit note tools easily and just overall their notebook feature is weak in terms of having basic MS Word style feature function.
It's still difficult to collaborate on Amplitude, as multiple users can't edit note tools easily and just overall their notebook feature is weak in terms of having basic MS Word style feature function.
What problems is the product solving and how is that benefiting you?
Using Amplitude, I can identify customer trends, build KPIs, and integrate with tools like Braze to market more effectively.
Recommendations to others considering the product:
If you are looking for a strong data analysis tool that has a bunch of customizable capabilities yet doesn't overwhelm you because of the modern and easy UI, Amplitude is a great option.
Answer 90% of your product questions at least twice as fast as you would any other way.
What do you like best about the product?
The speed at which I can answer questions, dive in, segment/cohort and share dashboards. This is the primary value proposition for me.
I also love that I can easily show people with little data experience how to use the tool.
I also love that I can easily show people with little data experience how to use the tool.
What do you dislike about the product?
The pricing model can be quite expensive for really large companies.
I often want to use features that I need to pay extra for.
I often want to use features that I need to pay extra for.
What problems is the product solving and how is that benefiting you?
I'm solving reliable and easy authentication. The primary benefit is that I can answer more questions than ever without having to write SQL or having to wait minutes for a query to run.
Great tool for helping to make great data informed product decisions
What do you like best about the product?
I can quickly create new dashboards or notebooks to help me monitor product feature performance and share insights with stakeholders. Because performance monitoring is part of the team product development lifecycle, we ensure new product features are properly instrumented so that we can easily build the reports we need in Amplitude and validate that event and user data is streaming in correctly.
What do you dislike about the product?
Changes to schemas can cause disruptions in reporting. Event unions are tedious and force me to think whether its worth the effort to maintain data consistency in my reports.
What problems is the product solving and how is that benefiting you?
What content our users are engaging with with (and aren't) and whether features we are building are performing as we expect them to. It has helped inform us of features that were not performant (and either removed or improved) and where features are performing as expected or better. Amplitude is a great way to review product data and make product decisions informed from data.
Recommendations to others considering the product:
Good analytics requires good instrumentation
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