Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,828 reviews
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One of the best analytics tool I have ever used
What do you like best about the product?
What I like best about Amplitude Analytics is how easy it is to explore and understand user behavior without needing constant support from the data team. The interface is intuitive, the charts update quickly, and the segmentation options make it simple to drill down into specific cohorts or events. I especially appreciate the flexibility to build dashboards on the fly, which helps our team make data-informed decisions in real time.
What do you dislike about the product?
What I dislike about Amplitude Analytics is that some advanced configurations, like setting up custom formulas or managing large event taxonomies, can feel a bit complex for non-technical users. Additionally, when working with very large datasets, certain queries may take longer to load.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand how users interact with our product by providing detailed event tracking, funnel analysis, and cohort segmentation. This allows us to identify drop-off points, measure the success of new features, and uncover usage patterns that inform product decisions. As a result, we can prioritize improvements that truly impact user engagement and retention, making our roadmap more data-driven and effective.
Powerful, quite intuitive
What do you like best about the product?
I like a few things: it's powerful. meaning it can show data in different ways; it's fast - I worked with other tools such as metabse, tableau and others, and I think Amplitude has been the fastest. I also think it's visually appealing.
What do you dislike about the product?
I would like to use the flags system more and more like a rule engine and from what I've seen so far sometimes it's limited or unclear how the flags would behave in a specific scenario. Do take to account I only been using it for a week now so it might be me rather than the software.
What problems is the product solving and how is that benefiting you?
I'm responsible for Fraud risk in the company, I've been using user cohorts to try and isolate fraudulent users. More fraud related functions could help me further
Over all it's great and we would like to see more of user journey based on interaction
What do you like best about the product?
It's constantly improving and acquisition of the new tools like branch systems, sdks are pretty handy to use.
What do you dislike about the product?
Some time I do see events takes time and in live updates we would like to see some filters.
What problems is the product solving and how is that benefiting you?
We do rely on user actions and what they have and based on that we make dashboard which are helpful determining our customers for long run.
Useful Insights but Could Benefit from a More Intuitive UI
What do you like best about the product?
The dashboards created by colleagues provide valuable insights into platform usage by my clients.
Helpful for understanding which features are being used and the frequency of usage.
Useful for reviewing and analyzing client behavior and feature adoption trends.
Helpful for understanding which features are being used and the frequency of usage.
Useful for reviewing and analyzing client behavior and feature adoption trends.
What do you dislike about the product?
The Amplitude UI is not the most user-friendly and can be difficult to navigate.
The interface feels less intuitive compared to other industry-standard analytics tools.
A simpler, more streamlined design would improve usability, especially for occasional users like myself.
The interface feels less intuitive compared to other industry-standard analytics tools.
A simpler, more streamlined design would improve usability, especially for occasional users like myself.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving the problem of understanding user behavior and feature adoption within the Qualtrics platform. By providing dashboards that track which features clients are using and how frequently, it enables teams to gain insights into product usage patterns and customer engagement. For me, this benefits my work by giving visibility into how clients interact with the platform, helping inform decisions or discussions around product improvements and client support. Although I primarily rely on dashboards created by others, the data helps me monitor platform performance and better understand client needs.
Super powerful once you know your way around
What do you like best about the product?
I love how quickly I can slice data in different ways and actually get the answers I need without waiting on dev support. The breakdowns, filters, and dashboards make it easy to spot trends and share them with the team. It’s flexible enough to go from a quick check to a deep dive in the same tool.
What do you dislike about the product?
It’s not the most beginner-friendly — the interface can feel a bit heavy at first, and some things take a while to find. Once you learn it, it’s fine, but there’s definitely a learning curve before it feels second nature.
What problems is the product solving and how is that benefiting you?
It helps us understand how users interact with our product so we can make better decisions, faster. We can quickly see what’s working, where users drop off, and which features drive engagement. This means we can prioritize the right improvements and measure the impact of changes without waiting on custom reports.
A must for product and analysts alike
What do you like best about the product?
Tool is excellent to analyze some of the most important metrics in a software business: retention, funnel performance, analyzing results of testing, etc. It is used on an almost daily basis, to track performance across our products in the business. It is quite simple to use after some interaction with it.
What do you dislike about the product?
No downsides from the user perspective. Perhaps a more comprehensive "Amplitude University". Still, there is a lot of material already available.
What problems is the product solving and how is that benefiting you?
Funnel optimization (onboarding, traffic, etc), performance for tests (A/B, Painted Door tests, etc).
pretty good for a non tech PM
What do you like best about the product?
Auto detection of events. every event is tagged using some or the other metadata even if the actual event is not tagged in the codebase.
The AI generated charts are quite accurate for simple to mid complex variable
THe UI is pretty intuitive
The AI generated charts are quite accurate for simple to mid complex variable
THe UI is pretty intuitive
What do you dislike about the product?
How to effectively prompt to get the most of amplitude is not yet given
A set of onboarding templates would be helpful to start a newbie on the product
A set of onboarding templates would be helpful to start a newbie on the product
What problems is the product solving and how is that benefiting you?
Its helping me understand user telemetry
A Amazing tool to scale any webapp , app or landing page
What do you like best about the product?
the ease of using amplitude and its intergration ,it has helped me a lot to analyse my funnel better , i use this to understand my drop off points and why is my app having conversion issue
What do you dislike about the product?
there is nothing to say here , all is amazing
What problems is the product solving and how is that benefiting you?
my landing page funnel, the amount of help amplitude gives me is insane
Empowers Teams with Intuitive Analytics
What do you like best about the product?
I love Amplitude Analytics for its thoughtful layout and intuitive interface, which lets me spend less time figuring out how the tool works and more time using the insights to take action. The powerful toolset is beneficial, and I appreciate the ability to share insights easily with colleagues. I also like how Amplitude allows me to be more independent when accessing websites and product analytics, without needing help from our engineering team. It helps me gain insights and a better understanding of our customers' behaviors, allowing me to make more informed decisions. Our team having access to Amplitude provides greater independence when accessing data, not having to depend on the Business Insights or data science team.
What do you dislike about the product?
Some features aren't as powerful or configurable as other tools, like Looker or Google Analytics. It can be overwhelming with the abundance of granular data, making it difficult to get a clear picture of customers' entire user journey.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me gain insights into customer behaviors, making informed decisions. It provides independence in accessing analytics, reducing reliance on the engineering team. The intuitive interface allows me to focus on using insights effectively.
a lot of features, but need ux refinement
What do you like best about the product?
- a lot of feature to implement whatever I need
- event updates are instant, good for testing
- able to embed markdown to describe dashboard
- event updates are instant, good for testing
- able to embed markdown to describe dashboard
What do you dislike about the product?
- ux is rough. For instance, when I was facing permission issue, I don't get an error describing this error, I had to try it till it works
- when creating a chart/dashboard, it's not obvious which project it belongs to
- need better onboarding for developers who's new to analytics
- when creating a chart/dashboard, it's not obvious which project it belongs to
- need better onboarding for developers who's new to analytics
What problems is the product solving and how is that benefiting you?
I can add a/b testing and user adoption dashboard without reinventing the wheel
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