Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Indispensible tool for product managers
What do you like best about the product?
The flexibility to create detailed segments for user analysis, the ease of being able to understand retention and conversion, the ease of being able to share charts and dashboards with our team
What do you dislike about the product?
It's not always as easy as it could be to create cohorts of users - but it's a minor issue
What problems is the product solving and how is that benefiting you?
We're able to understand user behaviour, validate qualitative insights and measure the effectiveness of changes we make to our product.
Very easy and intuitive to work with, I can get insights very fast by myself!
What do you like best about the product?
I like the fact I can create charts instantly and select the audience I want to see the statistics on. I like it that I can switch between funnel analysis, to pathfinder very easily. The audience feature is great cause I can create many audiences and save it! Ithis way I can analyze things very quickly on the right users.
What do you dislike about the product?
It is hard to understand which chart type is best for my case. I think Amplitude needs to provide some kind of examples I can understand and play with. In general, I would expect Amplitude to give me some proactive tips based on the events I'm using and its high-level frequency. for example in path find there are some events which 'garbage " the paths, so I would expect Amplitude to recommend me to exclude it.
What problems is the product solving and how is that benefiting you?
Mostly I used it for path analysis which is great!
Recommendations to others considering the product:
Amplitude gives you an easy start to understanding your users' behavior. You can throw events to the charts and play with it analysis easy. You can switch between funnel to path analysis, change the time frame and slice the audience. As a product manager, it is important for me to be independent with the analysis I want and need. Can initiate the analysis by myself and if I need to drill in I will ask from the analytics team. In most of cases, I manage to analyze it by myself. The performance of the product is pretty good and I get results very fast.
I highly recommend it.
I highly recommend it.
Amplitude: the best web and mobile analytics solution
What do you like best about the product?
I integrated Amplitude into several Android apps to record users' info and how they use apps. Using Amplitude's graphical reports, I'm provided with detailed information to answer critical questions about my development strategy. It could also help me to find errors and reproduce reported bugs by looking up a specific user and checking his logs. The last but not the least feature which makes me love Amplitude is being real-time, i.e. I don't need to wait to check the charts.
What do you dislike about the product?
First, the price of their growth plan is expensive. Unfortunately, as a startup, we couldn't afford it and we missed the user cohort reports :/ Second, some useful features are hidden and you need to spend time to find them. e.g. managing events, creating new custom events, etc. Unfortunately, I didn't get much help from their support. They are very slow and didn't get back to me when I needed them. Finally, I would say despite they have improved the UI of the dashboard, it still needs more improvement.
What problems is the product solving and how is that benefiting you?
- I use Amplitude to find how users are navigating through my app. When a user reports a bug or crash, I could look up him and check his usage path to reproduce and fix the issue.
- Amplitude also helps me to understand which features engage the users more. When I want to improve a feature or when I want to decide which feature should I implement first, I compare the recorded events to find out how the users like them.
- It also provides me with the breakdown of users according to a specific property. It helps me to plan my development roadmap.
- Amplitude also helps me to understand which features engage the users more. When I want to improve a feature or when I want to decide which feature should I implement first, I compare the recorded events to find out how the users like them.
- It also provides me with the breakdown of users according to a specific property. It helps me to plan my development roadmap.
Recommendations to others considering the product:
It's very easy to integrate and use. It also provides you with all the information you need. You can use it for free for a while and then if you like it make a purchase.
Love Amplitude | A must need for product companies
What do you like best about the product?
Amplitude's chart creation and viewing process is super simple. If Amplitude could have more articles and videos on the best practices of sending across events to Amplitude, it would be even better.
What do you dislike about the product?
We currently have the basic version of Amplitude. We could do with more features in this vesion given we are just a small startup with not so deep pockets.
What problems is the product solving and how is that benefiting you?
We have been able to track events and actions at an user level. That has been the biggest benefit. We can track funnels which is a great feature.
Recommendations to others considering the product:
I would definitely recommend Amplitude to others. This has been, along with Google Analytics, my favorite Analytics platform.
It is the first time that I use such an analytical tool, yet it is user friendly and understandable
What do you like best about the product?
Being able to create cohorts as I want and to investigate that user cohort's behaviors. There are times that we see some users don't behave the way we want them to. Thanks to Amplitude, I create a cohort from users who had successfully gone through a selected funnel, I analyze what are the drivers for it and what are the paths they are taking. Finally, it helps me to shape other users experience towards that.
What do you dislike about the product?
I wish there were more suggestion regarding best practices of amplitude when trying to create a structure for whole company and funnels. As a junior product manager who is new to this role in a start-up, sometimes it is really hard to find your way out and create a whole new structure/system. It would be nice to have some tips regarding this issue.
What problems is the product solving and how is that benefiting you?
We are trying to optimize our user funnels, improve conversion rates and understand why our users drop-off from the funnel. Amplitude helps enormously while doing that. We already took some steps and have seen some improvements in the funnels. I also can decide which users group to have user interview with, with which users we need to communicate more etc. Moreover, user look-up feature is amazing for me, because sometimes I try to solve why a certain user had a crash on his/her app thanks to this. I assess a specific user's path by following the events triggered (even with specific parameters) and I see what was the step that caused that bug/crash.
Very helpful tool for your everyday work.
What do you like best about the product?
Quite easy to learn and use. Helps in daily monitoring of Key Performance Indicators. All the tools are quite convenient, and if something is not clear, then there is a big library of helpful articles for you to read.
What do you dislike about the product?
It is uncomfortable to change the order of events if there are really a lot of them (more than 15). It really pisses me off to drag one line after another. And you also cant get the one from the bottom to the top with one movement. The list just would not scroll. So you have to drag your event twice if you want to put it on top.
What problems is the product solving and how is that benefiting you?
I track the Key Performance Indicators of the game such as Retention, Average Revenue Per User, Life Time Value, Paying Share and many others.
Then i can build theories on these indicators and draw conclusions. This is how i can improve key metrics of my product and make more money at the end.
Then i can build theories on these indicators and draw conclusions. This is how i can improve key metrics of my product and make more money at the end.
Recommendations to others considering the product:
Read the guides and put into practice everything you've learned. I also would recommend watch video lessons or take some courses about how analytic works.
Best tool to use to capture detailed analytics - much better than google analytics
What do you like best about the product?
The best thing about Amplitude is that most of its features are available in the free version, unlike other tools which is very helpful for small businesses.
What do you dislike about the product?
It lacks few features like page view tracking which is available in Google Analytics
What problems is the product solving and how is that benefiting you?
We are trying to understand customer behavior through Amplitude Analytics. It has helped us identify the user pain points and also understand the success of a new feature we ship.
Recommendations to others considering the product:
If you are looking to move beyond google analytics, amplitude analytics is the tool for you. Unlike Google Analytics which is majorly used for page view and session tracking, amplitude gives you a more detailed insight of user behavior by allowing you to track each and every action of the user.
Best in class tool. Makes 1 person worth a team.
What do you like best about the product?
Easy to learn. Great documentation. Unparalleled out of the box charting capabilities. Has exactly the charts one needs to do proper product analytics.
What do you dislike about the product?
Dashboard view doesn't support much customization other than placement of charts. Would like to leave notes/insights/comments for my stakeholders.
What problems is the product solving and how is that benefiting you?
We use Amplitude to get an idea of general feature usage and user retention/engagement/activation. I've never seen a tool that lets you manipulate cohorts so easily. Also, retention analysis super important, but Amplitude is the only tool I've found that actually makes it easy.
Allows you to expose the right kinds of analytics quickly and easily
What do you like best about the product?
Amplitude lets you view the important things about your users, not just vanity analytics. It is flexible enough to let you create meaningful reports with analytics that are custom to your business, yet simple enough for anyone to use right out of the box without complex analysis skills. There are many ways to quickly and easily drill down into the data and save the views for later.
What do you dislike about the product?
Amplitude Analytics is a little difficult to get setup. I found it a little complicated to get the right user id setup in the system, as there are a lot of choices in the documentation and there are a lot of nuances. I also wish it was easier to bulk upload old data, as I'm always finding myself in a situation where I wish I had more historical data about a particular event, and I have to wait for weeks for good history to populate.
One thing that could make it even easier to use would be to help train users more on what the different data views mean. There are many options, but to a new or untrained user, it can be overwhelming and can lead to incorrect findings if the data is read wrong. Training on what Uniques versus Event Totals mean, and can mean for your data, for example, would be helpful.
One thing that could make it even easier to use would be to help train users more on what the different data views mean. There are many options, but to a new or untrained user, it can be overwhelming and can lead to incorrect findings if the data is read wrong. Training on what Uniques versus Event Totals mean, and can mean for your data, for example, would be helpful.
What problems is the product solving and how is that benefiting you?
Making small changes to our website and quickly validating how the change has affected user behavior. I can quickly add in A/B testing as well and track how a change has impacted Active Users and their events. I have also been able to easily set up shareable dashboards to share key KPIs with external shareholders.
Recommendations to others considering the product:
Use this instead of Google Analytics if you care even a little bit about your website analytitcs.
Easy to use
What do you like best about the product?
Easy UX and precise data improve understanding for customers
What do you dislike about the product?
High cost and disorientation when I try to upgrade current plan
What problems is the product solving and how is that benefiting you?
Want to know how to remove hinges during customer UX
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