Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Nice product, needs a number of improvements, but I enjoy using it
What do you like best about the product?
As a user :
I like the flexibility ... it´s pretty easy for a newbie to pick up and learn and has a certain level of flexibility that is great for all levels and departments.
Online sharing capabilities and real-time online updates are also a plus for real-time data.
A great feature is the ability to link directly with back-end database for updates (event triggers) giving the possibility of more accurate transactional data.
Amplitude is a relatively quick BI tool compared to other tools on the market.
The ability and easy of tracking individual clientes, with fairly reasonable and easy to use Client/Customer analytics and segmentation.
Easy LTV calculations and analytics and simple, intuitive conversion funnels.
With the help of Amplitude we have been able to accompany and identify a number of gaps with our product that has lead to performance increases.
I like the flexibility ... it´s pretty easy for a newbie to pick up and learn and has a certain level of flexibility that is great for all levels and departments.
Online sharing capabilities and real-time online updates are also a plus for real-time data.
A great feature is the ability to link directly with back-end database for updates (event triggers) giving the possibility of more accurate transactional data.
Amplitude is a relatively quick BI tool compared to other tools on the market.
The ability and easy of tracking individual clientes, with fairly reasonable and easy to use Client/Customer analytics and segmentation.
Easy LTV calculations and analytics and simple, intuitive conversion funnels.
With the help of Amplitude we have been able to accompany and identify a number of gaps with our product that has lead to performance increases.
What do you dislike about the product?
It´s a little clunky at times, and it´s tough to find practical, clear, concise information to fix some of our implementation problems. And help or support is basically non-existent.
No date select for an entire dashboard - you need to go in and change date ranges for each and every graphic.
Limited formatting options ... where´s the pie chart? stack bar chart? scatter plot?
Limited comparing options (ex. average last 7 days and more, av. same day last 4 weeks, av. last 4 weeks)
Could include website speed and performance evaluations - possibly linking with Lighthouse or similar.
Funnels could use a comparison - or time frame conversions (conversion over time) of each step.
It should be possible to "correct" data at times.
No date select for an entire dashboard - you need to go in and change date ranges for each and every graphic.
Limited formatting options ... where´s the pie chart? stack bar chart? scatter plot?
Limited comparing options (ex. average last 7 days and more, av. same day last 4 weeks, av. last 4 weeks)
Could include website speed and performance evaluations - possibly linking with Lighthouse or similar.
Funnels could use a comparison - or time frame conversions (conversion over time) of each step.
It should be possible to "correct" data at times.
What problems is the product solving and how is that benefiting you?
Funnel Conversion - where in my conversion funnel do I have a leaky bucket
Real-time sales analyses.
Sales for each UTM source/medium vs. campaign, each payment method, each product.
We are studying Customer journeys and using data to optimize the customer experience.
Real-time sales analyses.
Sales for each UTM source/medium vs. campaign, each payment method, each product.
We are studying Customer journeys and using data to optimize the customer experience.
Recommendations to others considering the product:
Be careful with implementations.
Powerful analytics with a robust toolset
What do you like best about the product?
The ability to create graphs is easy and powerful. Everyone from developers to mangers have been able to use the UI to manipulate data and create effective metrics that have been used to analyze business statistics and sell customers on our product. It's exceptionally intuitive and allows you to track pretty much anything you'd want to.
What do you dislike about the product?
The ability to use AI prediction to calculate out outliers and predict future analytics is HELPFUL but I would like more robust tools for filitering out outliers (in particular, long sessions) so that we could have a more finer control of the data we're presenting to customers.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to track purchases of associated stores and individual user analytics as it relates to viewer usage. Amplitude got rid of a LOT of the headache involved in storing this data and provided a robust and cost effective way to track usage. The benefits are many; we don't need to spend development time worrying about creating statistic calculations on our own and can instead rely on Amplitude and it's REST API to provide for whatever we need on our backend dashboard.
Good permeability, messy setup
What do you like best about the product?
Great interactive graphs to get the most out of the data. Intuitive dashboards, very easy to use app. Always works
What do you dislike about the product?
It's complicated to do the setup of the events as you always depend on a programmer. It's difficult to standardized the events when you work with different teams on different apps, and you are the same analyst.
You have very limited options of visualization on dashboard
You have very limited options of visualization on dashboard
What problems is the product solving and how is that benefiting you?
Tracking on specific events almost online without biases, owning the events database. Easy visualization for not technical users
I loved using amplitude
What do you like best about the product?
I can create the charts using the events i have fired in real-time.
What do you dislike about the product?
I cannot group by events in segmentation using other custom properties
What problems is the product solving and how is that benefiting you?
Trying to solve video consumption funnel.
Recommendations to others considering the product:
It is really good. You can start using it.
Awesome analytics tool for product team!
What do you like best about the product?
10M events on the free version, use it for free until you grow up enough
What do you dislike about the product?
As for cons:
maybe an inability to use the API on the free version, but there are not many cases when this can be useful for the product
maybe an inability to use the API on the free version, but there are not many cases when this can be useful for the product
What problems is the product solving and how is that benefiting you?
We have three mobile apps on React Native with 400K DAU. Amplitude helps us analyze AB test results and track core metrics
Overall useful tool for gathering user behavior
What do you like best about the product?
The data visualization is helpful, especially as it relates to time-series
What do you dislike about the product?
The UI looks super old and sometimes the charts are not great to export to slides because of this. I also think the ability to get more visibility into what things mean would be helpful
What problems is the product solving and how is that benefiting you?
Seeing what behavior our users are doing at scale.
Top notch product analytics platform
What do you like best about the product?
Great advacnced segmentation capabilities
What do you dislike about the product?
Difficulty aligning data with GA / Segment data
What problems is the product solving and how is that benefiting you?
Understanding different cohort user behaviors
very nice
What do you like best about the product?
vyery nice portal, friendly and with a good customer services
What do you dislike about the product?
the feature limitation related to the account type
What problems is the product solving and how is that benefiting you?
retention rate. conversion rate monthly active users
Amplitude gives you actionable data and insights on your progress as a business
What do you like best about the product?
I like how easy it is to set it up and to create very useful charts
What do you dislike about the product?
I miss some flexibility on customizing some charts, and I miss an easy way to export the full data for all users on different events, to be able to use data analytics for clustering, predictions, etc.
What problems is the product solving and how is that benefiting you?
I'm using it to understand how often our users use each feature of our app. With this, we can clearly understand what things really work and what things don't in our product, and get progress towards product market fit
Recommendations to others considering the product:
I would recommend Amplitude to any startup launching a digital product. You should not launch it without having Amplitude setup first. Without Amplitude it is impossible to measure the stickiness of your product, the active users, your retention and churn, the funnel to conversion, and how the users exactly interact with your product. Without all these insights, the launch is useless. And Amplitude makes it very easy to monitor all these aspects.
If you use only a Google Analytics tool or similar, you will be blind compared to using Amplitude, as you will not be able to track all the different parameters in detail.
If you use only a Google Analytics tool or similar, you will be blind compared to using Amplitude, as you will not be able to track all the different parameters in detail.
An intuitive and powerful analytics platform
What do you like best about the product?
- Limits for events per month. I will be a startup at an early stage - it is important not to have unnecessary expenses. The amplitude allows you not to think about it.
- Changes in real time.
- Does not require knowledge of programming languages to solve problems
- Nice, simple, everything you need
- Ability to share charts with business partners
- Site reliability
- Free access really important features that if great for small startups that can not allow to pay big money in the very beginning
- Great documentation, we found every issue that we want to solve
- The majority of cases that we want to solve we can resolve in a platform. Often it is easy to find the appropriate function in preferences or in other pages
- Connecting with Slack
-One of the big advantages is that the amplitude at the start collects events from one device under its internal ID, and then you can send the required ID there and it will link all this data.
- Changes in real time.
- Does not require knowledge of programming languages to solve problems
- Nice, simple, everything you need
- Ability to share charts with business partners
- Site reliability
- Free access really important features that if great for small startups that can not allow to pay big money in the very beginning
- Great documentation, we found every issue that we want to solve
- The majority of cases that we want to solve we can resolve in a platform. Often it is easy to find the appropriate function in preferences or in other pages
- Connecting with Slack
-One of the big advantages is that the amplitude at the start collects events from one device under its internal ID, and then you can send the required ID there and it will link all this data.
What do you dislike about the product?
Almost everything suits me. It makes no sense to write that there is no access to paid functions :) like cohort or SQL functions- Limits for events per month. I will be a startup at an early stage - it is important not to have unnecessary expenses. The amplitude allows you not to think about it.
sometimes the interface is not clear to me. For example, only after a year and a half I was able to understand. that I can edit other people's charts
sometimes the interface is not clear to me. For example, only after a year and a half I was able to understand. that I can edit other people's charts
What problems is the product solving and how is that benefiting you?
We carry out AB tests
We conduct a cohort analysis and compare how different groups behave
We define users with the necessary characteristics (as data uploading)
We supply graphs to our partners with the results.
We look at the distribution of users by effort
Builds funnels (we carry out ab tests on them too)
We conduct a cohort analysis and compare how different groups behave
We define users with the necessary characteristics (as data uploading)
We supply graphs to our partners with the results.
We look at the distribution of users by effort
Builds funnels (we carry out ab tests on them too)
Recommendations to others considering the product:
Just try it :) This resource will be free for a small startup for a long time. Easy to start. Уven though it is free, it is beyond competition, it is the best
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