Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude Dashboards Perfect for Marketing Analytics
What do you like best about the product?
I love the ability to build a Dashboard with all relevant tables, charts and analytics needed for my marketing analysis
What do you dislike about the product?
I feel like it is complicated - I did not know about the courses or how to contact support so sometimes I don't know how to best make the table or chart I need
What problems is the product solving and how is that benefiting you?
It gives a more accurate representation of revenue allocation per campaign, combining multiple different platforms such as email, SMS, paid marketing, etc.
Effortless Funnel Creation, Needs Stability Improvements
What do you like best about the product?
I love how easy Amplitude Analytics is to use and how it implements AI. It's easy to create funnels and charts, and what I like most about the AI implementation is how much easier and faster it helps me develop funnels and charts, simply by chatting with the AI.
What do you dislike about the product?
I'd like more guidance on understanding if I'm creating a funnel incorrectly, since it currently only creates the funnels with the information I provide, unless I use Ask AI, and the feature has failed (unexpected white screen) around 70% of the times I've used it.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for funnel and segment analysis, understanding user interactions and detecting drop-offs at critical points. It's easy to create funnels and charts, and AI assists in developing them faster by chatting. However, I need more guidance to ensure correct funnel creation.
Powerful Analytics with Room for User-Friendliness
What do you like best about the product?
I find Amplitude Analytics valuable for tracking our metrics, from event segmentation to conversion analysis. I appreciate the additional functions and capabilities it offers, such as setting up alerts to notice decreasing or increasing instances of events or conversions. I also find the initial setup quite easy, as Amplitude captures a lot of events automatically.
What do you dislike about the product?
I had some issues with the login during our initial setup. We set up an account, and it logged us in without asking us to set up a password. Afterwards, we got logged out, and we weren't able to log in even though the email used was correct. That was a bit of a hassle. Also, it could be a bit more user-friendly and easy to read because it's a bit too technical for some stakeholders. Maybe having a switch between analytic mode and a reader mode to change the UI for easier readability would help.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics from event segmentation to conversion analysis. It helps us set up alerts to notice changes in event or conversion rates.
Intuitive, Powerful Analytics That Drive Product Decisions
What do you like best about the product?
I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the platform is both intuitive and powerful, allowing me to track user actions and analyze behavior easily, all without needing to write any code. I find its capabilities for funnels, retention, and path analysis particularly strong—these are areas I often struggle to analyze in other tools like Looker. We also make extensive use of the cohorts feature, which is great because Amplitude lets us build dynamic cohorts based on actual user behavior. I can then apply these cohorts across analyses, experiments, and activations. The user experience is very friendly, and I find it straightforward to learn how to use the various features without spending a lot of time on documentation. Still, it's helpful that the documentation is thorough and clear, so whenever I can't figure something out intuitively, I can easily find the answers I need. Setting up experimentation is also simple in Amplitude; we use it for all our AB tests, and implementation doesn't require deep technical expertise.
In terms of customer support it works quite well. At least with the enterprise plan there's customer support available and they are usually quick to answer questions and solve issues.
Integration with other tools is possible and easy to configure.
In terms of customer support it works quite well. At least with the enterprise plan there's customer support available and they are usually quick to answer questions and solve issues.
Integration with other tools is possible and easy to configure.
What do you dislike about the product?
While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles are less focused on analytics. Some of the more advanced features, like funnels, cohorts, and formulas, can initially feel overwhelming. It's crucial to have a well-thought-out event planning process. I've noticed that if the event taxonomy isn't carefully designed from the beginning, analyses can quickly become confusing or even misleading, and making corrections later is quite challenging. The same goes for naming conventions—managing a large number of events can get complicated without consistency. Although this hasn't been an issue for us yet, I've heard that costs can rise rapidly as event volume and user numbers increase, which could be a concern for startups or teams dealing with a lot of noisy events. While the tool allows to accomplish a lot without SQL, performing truly custom or edge-case analyses can feel limited compared to using a data warehouse with a BI tool. Additionally, working with large datasets or complex charts can sometimes result in slow load times.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics enables me to truly understand how users interact with our product. Instead of relying on guesswork, I now have access to clear, event-based insights that reveal exactly what users are doing throughout our platform. This clarity helps our teams pinpoint the factors that drive activation, engagement, and retention, moving us away from assumptions and toward data-driven decisions.
By examining funnels, user paths, and retention metrics, Amplitude makes it straightforward to identify where users are dropping off and which behaviors are linked to long-term success. For example, after launching a new acquisition funnel, we used Amplitude daily to track its performance and to analyze where and why users were most likely to leave the process.
Another advantage is that everyone in the company can access the tool and independently gather insights, without needing to know SQL or rely heavily on the data team. This self-serve capability empowers all team members to make informed decisions.
Amplitude has also simplified the implementation and management of A/B tests and experiments. Previously, it was challenging to run and centralize multiple tests, especially given our limited traffic. Now, with features like mutually exclusive groups and holdout groups, Amplitude offers promising solutions to these limitations, although we have not yet fully tested these capabilities.
Overall, Amplitude benefits me by delivering faster answers to product questions, eliminating the need to wait for custom reports. It fosters clear alignment across product, growth, and engineering teams by providing a shared, reliable source of product and digital data. This enables us to make decisions based on measurable improvements in activation, retention, and feature adoption.
By examining funnels, user paths, and retention metrics, Amplitude makes it straightforward to identify where users are dropping off and which behaviors are linked to long-term success. For example, after launching a new acquisition funnel, we used Amplitude daily to track its performance and to analyze where and why users were most likely to leave the process.
Another advantage is that everyone in the company can access the tool and independently gather insights, without needing to know SQL or rely heavily on the data team. This self-serve capability empowers all team members to make informed decisions.
Amplitude has also simplified the implementation and management of A/B tests and experiments. Previously, it was challenging to run and centralize multiple tests, especially given our limited traffic. Now, with features like mutually exclusive groups and holdout groups, Amplitude offers promising solutions to these limitations, although we have not yet fully tested these capabilities.
Overall, Amplitude benefits me by delivering faster answers to product questions, eliminating the need to wait for custom reports. It fosters clear alignment across product, growth, and engineering teams by providing a shared, reliable source of product and digital data. This enables us to make decisions based on measurable improvements in activation, retention, and feature adoption.
Incredible Tool for Experimentation and User Analysis
What do you like best about the product?
I really like the XP feature and how it's integrated with the analytics suite. It's super intuitive and easy to use. The experimentation feature also stands out, making the entire A/B testing pipeline very easy, from definition and implementation to setup and analysis.
What do you dislike about the product?
I believe the session replay feature is not quite useful because it has a very low limit. And the reality is that you wanna use that feature for very specific cases, which you cannot anticipate. Given that low cap, it's super likely that you won't find a session replay you're looking for.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics, understanding user dynamics, and experimenting with feature variations, gaining visibility into user behavior and identifying app usage blocks.
Exceptional Practicality and Collaboration, Lack of Technical Control
What do you like best about the product?
I love the practicality of Amplitude Analytics and its ease of use, as the tool is simple to get started with even with a short training, already covering 70% of the needs. The collaboration features are also highly appreciated, especially the sharing, integration, and dashboard features, which make it easier to share information among us.
What do you dislike about the product?
I would like to have more control over the technical aspect of the tool: for example, to have an analytics controller/verifier that sends me precise alerts and logs when events and their properties are not reported correctly, so that I can reproduce the errors and pass them on to the technical teams. The problem with alerts is that it is impossible at our scale to set up over 1000 alerts. There is no suitable system available in Amplitude today. Furthermore, I would like to have more visibility on the use of AI, like visibility AI, and to better understand how my colleagues use the tool (which charts are viewed on a case-by-case basis, or how each person views the different information).
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps to understand how users interact with our site, thus optimizing the customer experience. It is simple to use and facilitates collaboration through sharing, integration, and dashboards.
Powerful Dashboards, Needs More Proactive Insights
What do you like best about the product?
I like Amplitude Analytics for its ability to build various types of dashboards, such as funnel and conversion dashboards. It allows tracking user behavior in real time, offering features like viewing user sessions and heat maps. I appreciate being able to manage and analyze data over different time frames, like weekly, monthly, or daily data.
What do you dislike about the product?
I think there could be a better show of support on Amplitude Analytics, proactively giving us more data insights and helping us understand more about what users are doing. Also, if we have built some dashboards, adding some kind of triggers based on certain user activities would be really helpful. Additionally, there needs to be improvement on tracking the user sessions and replaying those sessions, as I think the replay session features hit and miss sometimes. It's also very difficult to get Amplitude Analytics data elsewhere; it would be great if we could export some of that data directly into some other platforms. Sometimes dashboards or feature names could be a bit tricky to understand because there are a lot of features.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me track user behavior, check heat maps, and build funnel graphs. It lets me see conversion rates and actions performed daily, while allowing dashboard creation for real-time user tracking.
Interesting and Insightful
What do you like best about the product?
The ease and speed of showcasing analytics is excellent.
It allows seamless sharing of insights across teams.
It allows seamless sharing of insights across teams.
What do you dislike about the product?
unable to screen reAmplitude helps us understand detailed user behavior across dashboards and features.
This enables faster, self-serve insights and data-driven decisions without heavy engineering involvement.cord the tableau dashboards
This enables faster, self-serve insights and data-driven decisions without heavy engineering involvement.cord the tableau dashboards
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand detailed user behavior across dashboards and features.
This enables faster, self-serve insights and data-driven decisions without heavy engineering involvement.
This enables faster, self-serve insights and data-driven decisions without heavy engineering involvement.
Clear Interface, Strategic Decisions Made Easy
What do you like best about the product?
I use Amplitude Analytics for the product analytics of my application, and it helps me make clearer decisions about the development of my product by understanding the actual use of certain features. I appreciate Amplitude's ability to monitor opportunities through dashboards and alerts. I like the interface, which is clear and pleasant to use. The initial setup process was quite easy, and I would be very willing to recommend Amplitude Analytics to a friend or colleague.
What do you dislike about the product?
Honestly, not much. Maybe have more pre-built models to project oneself.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me make clearer decisions about the evolution of my product and monitor opportunities through dashboards and alerts.
Effortless Operation and Lightning-Fast Data Loading
What do you like best about the product?
Easy to operate and fast at loading large datasets. The graphical representation is also good, and there is no need to use SQL queries to get the data,simply drag and drop, which is a great advantage.
What do you dislike about the product?
The only disadvantage is that it allows viewing only one year of data.
What problems is the product solving and how is that benefiting you?
easy to see the historical data and comparion is also good for cerain periods.
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