Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Constantly evolving and easy-to-use product
What do you like best about the product?
For me it's the ease of use, and as the result - speed. It seems that other tools would take much more time to conduct the analysis.
I can create complex vizes by just several buttons and conditions. This helps me to concentrate on business goals and not on technical implementation issues.
I love that Amplitude has caring customer support team that answered several times to my issues.
I can create complex vizes by just several buttons and conditions. This helps me to concentrate on business goals and not on technical implementation issues.
I love that Amplitude has caring customer support team that answered several times to my issues.
What do you dislike about the product?
I would like to have a broader viz customisation options, as well as more comfortable dashboard actions.
What problems is the product solving and how is that benefiting you?
A/B tests, User Segmentation, Alerting and many more
Great, complex, but easy to use
What do you like best about the product?
The brilliant interface helps you build complex and exiting tables or dashboards is no time.
Easy to learn.
Easy to learn.
What do you dislike about the product?
When you have tried GA4, there is nothing you dislike about Amplitude
What problems is the product solving and how is that benefiting you?
We can easily see how the categories on our site are performing
Easiest entry point into analytics
What do you like best about the product?
User friendly interface and that I can deep dive between steps easily
What do you dislike about the product?
I don't like the new update as before this we could differentiate between front end and back end events.
What problems is the product solving and how is that benefiting you?
I am handling onboarding for a company so it is easier to see how many people enter a funnel and drop off between steps. The fact I can see the user journey and streams makes it very helpful
Blazing fast answers
What do you like best about the product?
As a product analyst, I love that Amplitude is so similar to SQL in its UI. The idea of grouping things together, adding filters, creating funnels is quick to grasp and implement.
What do you dislike about the product?
I have a bias due to using SQL extensively, but I'd love to be able to join several events together using different fields than the default one rather easily.
What problems is the product solving and how is that benefiting you?
We use Amplitude to quickly validate our hypotheses. We do this quite a lot and Amplitude is simply the fastest way to do it. Otherwise we'd have to write SQL scripts to extract data - which would be a time-consuming exercise.
Very good
What do you like best about the product?
Does a good job of making it easy to find suitable insights
What do you dislike about the product?
The price is quite high, it makes it hard to keep the tool compared to cheaper alternatives
What problems is the product solving and how is that benefiting you?
It helps in my understanding of user journeys through our apps and products
Powerful Analytics with Minor Learning Curve
What do you like best about the product?
What I love most about Amplitude Analytics is how easy it is to use while still giving us powerful insights. The way it lets us track user journeys and analyze cohorts has been a game-changer for understanding our customers' behavior. I'm constantly impressed by the retention analysis tools - they've helped us figure out which features keep users coming back. Being able to create our custom events without bugging our engineers every time is such a relief! And I appreciate how simple it is to share findings with other teams, which has helped us make better decisions across the board.
What do you dislike about the product?
Honestly, I don't have major complaints about Amplitude Analytics. If I had to mention something, I'd say it could be a bit more beginner-friendly for new team members - there's a learning curve at first. I also wish their mobile app experience was more robust, as I often need to check metrics on the go.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics has been instrumental for me by helping us identify where users drop off in our funnel and understand our conversion paths. We're now able to effectively track performance of new features, create meaningful user cohorts, and analyze conversion rates across different segments. The ability to build custom dashboards and easily share insights with our sales and product teams has transformed how we make decisions. Everyone can now access the data they need, which has helped us align our efforts toward improving the language learning experience based on actual student behavior rather than assumptions.
Amplitude for understanding User behavior
What do you like best about the product?
I like the easy of use functionality with Amplitude, it requires minimal learning curve for user of Amplitude to start playing around and create charts/dashboard to track user behavior and product metrics. I have been using Amplitude now for more than 1 year and find it extremely helpful to understand customer behavior and usage pattern of new feature i release as a Product Manager.
What do you dislike about the product?
None at the moment, all features i require/desire from a Product Analytics software are already part of Amplitude.
What problems is the product solving and how is that benefiting you?
I use Amplitude to track success metrics i define for any new feature i release as a Product Manager. Amplitude's deep integration with my product makes it very easy for me to track all metrics related to user behavior, usage patterns, adoption trends, etc.
Growth Marketing using Amplitude
What do you like best about the product?
Capability to visualize and understand users action within the app. What are they doing? How frequently etc.
What do you dislike about the product?
When doing cohorts and trying to look at 1st time they did something gets tricky. Would love to have an easier way to build the cohort same way we can do while using segmentation for example.
What problems is the product solving and how is that benefiting you?
They help me understand users action within behavior and paths
A no-code customer behavioral analysis tool with high customizable features and analysis.
What do you like best about the product?
A wide variety of features and charts you can create to understand user behavior, conversion funnel, user segment, campaign performance and all other crucial metrics. I can quickly jump in Amplitude and help the team verify hypotheses, identify potential frictions, and enrich data-driven decisions.
What do you dislike about the product?
When it comes to advanced analysis, oftentimes I found I can put together multiple solutions in Amplitude, however, sometimes the results are all different which makes it hard to moving forward. In this context, I will either post my question in the Amplitude Slack Community or reach out to our data scientist and ask them to perform analysis from the raw data which in average, takes a few days to a week.
What problems is the product solving and how is that benefiting you?
* Conversion funeel analysis and identifing potential user frictions throughout the funnels
* Analyze metrics such as traffic, drop-off rate, conversion rate between desktop device users vs. mobile device users
* Breakdown marketing campaign performance with traffic, product quantity sold, revenue etc.
* Analyze metrics such as traffic, drop-off rate, conversion rate between desktop device users vs. mobile device users
* Breakdown marketing campaign performance with traffic, product quantity sold, revenue etc.
Expansive and comprehensive tool!
What do you like best about the product?
I've been using Amplitude for 3 years now, both as a marketer and as a product analyst, and it's safe to say it's my favorite analytics tool that I've ever used.
- The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place!
- The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem
- The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general.
- It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team.
- The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go.
- The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place!
- The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem
- The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general.
- It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team.
- The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go.
What do you dislike about the product?
The only blocker I've run into in my 3 years of using Amplitude is not being able to look back more than 365 days in the data! There are some creative ways to solve this, i.e. adding a YoY comparison or making multiple charts next to each other in a dashboard (i.e. 2025, 2024, 2023), but it would be nice to go back further.
What problems is the product solving and how is that benefiting you?
As a product analyst, it makes it super easy for me to have critical product and company insights in one place for the entire organization to see. It saves me time having to compile a bunch of custom dashboards, makes it easy for stakeholders and other departments to find data that they need, and is intuitive enough to use that less technical stakeholders can customize an analysis!
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