Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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User-Friendly UI but Steep Learning Curve
What do you like best about the product?
I really value the self-serve analytics capability in Amplitude Analytics, which makes it accessible for product stakeholders who aren't deeply technical. I like that the platform is easy to use, and I'm particularly fond of the user interface, which enhances usability. The curated functionality for creating charts and reports is another highlight for me. There are several types of charts available, and the platform organizes chart manipulation in a way that's both well-organized and accessible to non-technical stakeholders.
What do you dislike about the product?
Some product managers find Amplitude Analytics not as intuitive, especially for those who are less data savvy. I haven't found any good training material on how to best use Amplitude, so there is a bit of a learning curve for some people.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics offers a self-serve platform that's easy for product stakeholders, with a well-organized interface for creating charts and reports, making data accessible to non-technical stakeholders.
Simple Implementation and Powerful Analysis, with Excellent Support
What do you like best about the product?
I highlight how simple its implementation is and how powerful it is in terms of the types of analysis it allows, such as segmentation, retention, user lifecycle, engagement matrix, among others. If at any point you don't know how to implement a function, you can refer to the documentation, the practical AI Chatbot, or even train yourself through the Academy.
What do you dislike about the product?
It would be better if the TTL configuration for data retention was in all tiers or at least included in the Growth plan.
What problems is the product solving and how is that benefiting you?
In recent times, this platform has significantly helped us improve the quality of event tracking instrumentation, thanks to its excellent performance from a technical standpoint. It has also allowed us to communicate more clearly within the company how many active users are using the app on its three platforms, as well as identify opportunities and areas for improvement that we need to focus on, avoiding discussions without data to support them. Furthermore, with the incorporation of other modules like Guides & Surveys or Session replay, the feedback loop with the client and the discovery phase have substantially improved.
Effortless Reporting and Actionable Insights
What do you like best about the product?
Easy to generate reports and see actionable business data quickly.
What do you dislike about the product?
Sometimes it can be hard getting the right data into Amplitude from partners.
What problems is the product solving and how is that benefiting you?
Amplitude analytics is helping me solve measurement issues when testing the efficacy of A/B tests in Braze. whether this is against control groups, new features or campaigns/automations.
Simple dashboards to build
What do you like best about the product?
I like that it's very simple to create dashboards with Amplitude Analytics. Even with many types of events, the workspace always remains organized. Additionally, Amplitude also guides the less experienced. The new AI features are well designed.
What do you dislike about the product?
It is expensive compared to other tools. Initially, the configuration was a bit complicated, with errors both on our part and from their support.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides me with product metrics for our digital products, and it's easy to create dashboards. It was chosen because tracking metrics on mobile apps was complicated with Google Analytics. Additionally, it has many other ancillary products that we often use.
Outstanding Experience from Start to Finish
What do you like best about the product?
The range of features offered by Amplitude Analytics is truly impressive. I rely on it as an all-in-one platform for everything related to product and analytics at our company. Not a day goes by without using Amplitude—it has become an essential backbone for our operations.
What do you dislike about the product?
At times, the customer support can feel slow, and it may take a while to get issues resolved. Additionally, I tried integrating various services like AppsFlyer and my Google Ads account with Amplitude, but for some reason, it just doesn't seem to work. Implementing certain features, such as Session Replay, has also been problematic and remains unresolved. Aside from these challenges, the product is generally easy to use, even for those without a technical background.
What problems is the product solving and how is that benefiting you?
I use Amplitude for a variety of projects, including iOS and Android mobile apps, a website, and several other platforms. It’s excellent for tracking daily logs in Marketing and Growth. For developers, the real-time event updates for users are a significant advantage. Amplitude handles everything related to product data, user locations, and devices, which really simplifies my workflow. I especially appreciate the Ask Amplitude AI feature—it generates reports that would have required a lot of manual work, and does so effortlessly.
Advanced Analytics, Challenging for Non-Technical Users
What do you like best about the product?
I like that Amplitude Analytics is very advanced and I don't need to export data to Excel to conduct analytics. It offers a variety of charts and visualizations which helps me slice and dice the data better for deeper analytics. Advanced features like session replat and cohort analytics are super useful. The event segmentation, funnel, and retention charts are highly useful for my analytical needs. The initial setup was straightforward by following the documentation.
What do you dislike about the product?
It's not very intuitive and easy to use for a non-technical audience. Non-technical users find it overwhelming to use and need constant support from the data team to understand their reports and create their own reports.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand product growth, retention rates, and churn indicators. It lets me analyze user journeys, key funnels, and drop-offs while enabling deeper data analysis with advanced features and visualizations.
Phenomenal Support and Powerful Insights
What do you like best about the product?
Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal
What do you dislike about the product?
The learning curve is high. Shifting from adobe, the UI takes time to get used to.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior and trends for our various marketing campaigns. The asks are numerous and diverse and amplitude helps solve a lot of them.
Solid Product Analytics Software with Extensive Knowledge Base Despite Some Feature Gaps
What do you like best about the product?
Flexibility: I have been able to create events and dashboards to cover the majority of my product analytics needs. Interface: quite intuitive. Knowledge base: Advanced analytics requires some research but the knowledge base is quite extensive.
What do you dislike about the product?
Amplitude's session replays stopped working for some of my apps, and the investigation of the root cause is still ongoing. Amplitude support provided some generic recommendations but it looks like they haven't been very helpful so far.
What problems is the product solving and how is that benefiting you?
Amplitude is the main product analytics software I use as a Product Owner. It has provided me with some critical information about the product usage and the customer behavior over the last few years. In particular, it helped prioritize some feature development for the rewrite project and feature enhancements, as well as understand who our customers are and what their workflow in the product looks like. My overall experience has been quite positive even though I have not been able to take advantage of some Amplitude features (session replays) due to them not working properly with some of my products.
Game-Changing Insights and Effortless Usability
What do you like best about the product?
Having previously used GA4 I find Amplitude far easier to use and more robust. The amount of data we have been able to unlock and use to improve the business has been a game changer.
What do you dislike about the product?
Honestly our Amplitude experience so far has been all positive.
What problems is the product solving and how is that benefiting you?
It has given us visibility into multiple areas that we did not previously have. Allowing us to see the experience truly through the customers eyes and identify any potential friction points.
Insightful Analytics Tool
What do you like best about the product?
I really appreciate the flexibility of the configuration with Amplitude Analytics. We're using it alongside Segment, which lets us pass controlled and granular data into Amplitude. Setting up views has been great, and even though we're still in the POC stage, the results we've seen are strong and promising, providing us with exactly what we need.
What do you dislike about the product?
Creation of the charts and filters in the dashboards is not as straightforward as it could be. There are some issues in learning curve on creating them properly. One of those was with the time period filters. It seems to kinda default on just the last few days, and we had some hiccups with filtering those. Then the other was when setting up and understanding our data structure, we were adding a variety of events, which we then later deleted. But in the reports, it was still showing up as a deleted unknown event. If it's deleted and unknown, it shouldn't show there. And there was really no way of taking it out from the report. So that was a hiccup.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics surfaces platform complexity and user interactions, helps create user cohorts, and identifies key groups and usage patterns, enhancing our understanding and focusing on value drivers and bottlenecks. As well as establishing user maturity curves.
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