Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Ease of Use with Cohort Flexibility, Needs Event Detail Improvement
What do you like best about the product?
I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users.
What do you dislike about the product?
I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts.
Product Analytics That Drives Data-Backed Decisions
What do you like best about the product?
Don't have heavy SQL dependency.
It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably.
It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably.
What do you dislike about the product?
it requires careful event design, user training, and budget planning to avoid complexity and cost outweighing the value.
What problems is the product solving and how is that benefiting you?
Amplitude solves the problem of understanding real user behavior in digital products. It helps identify where users drop off, what drives retention, and which features actually deliver value. For me, this means faster, data-driven decisions, better prioritization.
Detailed analysis, many functions, and easy to use
What do you like best about the product?
I like how detailed we can be with the analyses, the wide variety of features it offers, and how easy it is to use. In general, it allows for in-depth exploration without complications and quickly finding what I need.
What do you dislike about the product?
UX is not always the most beautiful or the clearest. A better design of the graphics and dashboards would be a great plus, especially so that the information is understood more quickly and the navigation becomes more intuitive.
What problems is the product solving and how is that benefiting you?
It helps me understand how users interact with my product, track the adoption of the features I launch, measure stickiness, and analyze funnels to see where users are dropping off, so I can work on improvements that allow me to increase conversion. It has also helped me conduct A/B testing and guide both product and business decisions. In summary, it is the data source that supports and guides my work as a PM.
Intuitive Insights with A Few Hiccups
What do you like best about the product?
I like the ease of use and the self-service format of Amplitude Analytics, especially since it's accessible for non-technical audiences. Its advanced capabilities allow me to monitor and use AI agents to draw insights from data, providing a clean and user-friendly experience. I find anomaly detection and alerts very useful, as they help me set up my charts and get alerted when anomalies are detected, which is a great way to keep the pulse on my product's performance.
What do you dislike about the product?
Load times can be slow at times, especially when longer time periods are involved.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me track product performance, explore bugs, test new features, and get timely information in a self-service format.
Expand Product Insights with Ease
What do you like best about the product?
I find Amplitude Analytics very comprehensive, and I see that it is always reinventing itself. I liked the ease of obtaining insights and results with the cross-referencing of data and events, funnels, retention, and other analyses. A positive point is the inclusion of specific groups for analysis, which provides us with insights into friction points. For those who need quick analysis, the use of AI in Amplitude is a great solution. Additionally, we conduct many A/B tests and analyze the evolution of the results, which I consider an important positive point. The configuration of Amplitude is smooth and easy to perform.
What do you dislike about the product?
I think the things that don't work so well might be the instructions part. I couldn't identify more detailed instructions for a specific use case. For example, I would like to create user retention views and better understand how to create dashboards and charts for more specific uses.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze sessions and event implementations, obtaining quick insights. The tool helps with summarized insights and is useful for product managers with little time.
Fast, Easy Dashboard Building for Multi-Analysis
What do you like best about the product?
Fast and easy to build dashboards. Can be used in multiple analysis
What do you dislike about the product?
Sometimes I'd like to have more properties to filter by
What problems is the product solving and how is that benefiting you?
Analyzing web and product performance in an easy way
Powerful Analytics, Smooth Setup with Slight Performance Lags
What do you like best about the product?
I really love using Amplitude Analytics for analyzing our company's metrics and running A/B tests. The feature flags are fantastic and make it super easy to work with the platform. I appreciate how effortlessly I can spin up a chart and compare events; it's really cool. It helps us understand customer behavior and see how it evolves over time, or how our changes impact them. Also, the integration of feature flags within the platform is seamless, making it easy to connect everything. Being data-driven, Amplitude lets us figure out what's working with our experiments and A/B tests, which variants work and which ones don't.
What do you dislike about the product?
I think sometimes when you're dealing with a lot of events, it feels a bit slow. Nothing major, but it does feel a little sluggish sometimes. Apart from that, nothing to complain about.
What problems is the product solving and how is that benefiting you?
It helps us understand customer behavior and the impact of our changes. Sometimes it evens helps us debug problems, when customers have a different behavior than expected.
Powerful Data Analytics with Impressive Dashboards
What do you like best about the product?
Very powerful tool for data analytics overall -- there are plenty of features and functions and flexibility to take advantage of! I especially love the dashboards. The "Getting Started with Amplitude Analytics" course (videos + transcript + interactive walkthrough activities) was especially helpful to help me get familiar with the platform.
What do you dislike about the product?
There's definitely a learning curve when it comes to understanding how to navigate the platform and utilize/make the most of its (many) capabilities -- I've only touched the tip of the iceberg myself!
What problems is the product solving and how is that benefiting you?
I was analyzing a dashboard created for one of our products (that began early last year). For my role (accounting-related), there are two dashboards that were particularly helpful as we needed to come up with an accrual estimate. One of the charts (a multi-line chart) on the dashboard showed the number of claims coming in each day, with a different-coloured line for each type of claim (e.g. damaged, lost, stolen). Another helpful chart to analyze for my use case was the one tracking the daily sum of reimbursements/refunds (i.e., approved claims) being paid out. For both charts, I was only interested in the total for each day (no need for separation by claim type), so I removed the "grouped by: claim_reason", which resulted in the chart that was most helpful for my purposes. Then, to get a cumulative total (just the sum from all claims, not the day-by-day breakdown) to date, I selected the "Bar chart" option. The date presets (e.g. "Last 30 days", "This quarter") and keyword options (e.g. "Between", "Last", "Since", "This") have also been incredibly useful for further refining of my searches (down to whatever specific period I am looking to analyze the data for).
Streamlined Insights with AI-Powered Amplitude
What do you like best about the product?
I like Amplitude Analytics' AI feature; it lets us just type a couple of prompts and get the data and the visuals we need. It reduces the time taken by analysts to build or prepare a chart, allowing us to focus more on in-depth research and analysis to get better insights and dig deep into the data.
What do you dislike about the product?
I'm a bit concerned that predictive analytics sometimes ends up aggregating the data when we export certain numbers and when I export the same numbers at a later point in time, the numbers vary slightly. It's not massively worrying, but the numbers vary a bit.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps analysts focus on in-depth insights by allowing stakeholders to self-serve basic data, freeing us to concentrate on research.
Powerful Analytics with Supportive AI and Stellar Service
What do you like best about the product?
I like that the support for Amplitude Analytics is good. The AI is really effective, helping me create reports quickly, allowing me to see the data in a matter of minutes.
What do you dislike about the product?
I think there's a very high learning curve. The initial setup was a little bit confusing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics and analytics for our mobile app, aiding in user acquisition and retention. It helps me quickly create reports and view data within minutes.
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