Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Embedding analytics
What do you like best about the product?
Being able to embed analytics as code into other platforms has been amazing. Bringing this information to our users has had great feedback as we can share live data.
What do you dislike about the product?
Not being able to visually customise graphs to make them our own.
What problems is the product solving and how is that benefiting you?
Tracking our active users through a range of projects that they use our platform for. This allows for decisions makers of the company we are services to make informed decisions.
Must have for product who wants scale
What do you like best about the product?
Ease of use, features & ease of integration.
What do you dislike about the product?
AI inbuilt reports are not available which can be of good help
What problems is the product solving and how is that benefiting you?
Amplitude allows us to evaluate the drop in funnel & help us make informed decisions on the product.
Using Amplitude as a PM
What do you like best about the product?
What I really like about Amplitude is how easy it makes digging into user behavior. We have only one Product Analyst in our organization, so I’m often working independently when it comes to focused research. Even if you're not super technical, you can build funnels, explore user journeys, or slice and dice the data to figure out what’s working and what’s not. The "explorer" feature is super helpful for troubleshooting, and defining analytics tasks. I also like to automated digests and dashboards auto sent.
What do you dislike about the product?
The user journeys feature is not very intuitive, and it’s hard to understand user behavior through it (at least as a PM).
We’re very tied to Amplitude due to our implementation and event history, so switching to another vendor would be difficult (though I’m not sure that counts as a “dislike”).
We’re very tied to Amplitude due to our implementation and event history, so switching to another vendor would be difficult (though I’m not sure that counts as a “dislike”).
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product and understand adoption and stickiness - which features are most valuable to our users and where to invest more resources.
Reviewing Amplitude Analytics
What do you like best about the product?
Amplitude is intuitive and easy to use, even for non-technical users. I appreciate how quickly I can build funnels, analyze user behavior, and segment data without writing code. It’s powerful for answering product questions and tracking engagement metrics.
What do you dislike about the product?
Some advanced features can be a bit hidden or require additional setup. Also, performance can lag slightly when working with large datasets or complex dashboards.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand how users interact with our product.
My Go-To Tool for Product Analytics and KPI Excellence
What do you like best about the product?
I like the way events are being tracked, videos on user actions and building effective business tracking KPIs and other conversion funnels. Amplitude has been very helpful in making right business decisions.
What do you dislike about the product?
I don't dislike but love to see a feature where I can see the events being tracked based on different timezones, because when users are based out of different timezones and tracking them at one place sometimes creates discrepancy in the database records vs amplitude KPIs
What problems is the product solving and how is that benefiting you?
Using funnels and coherts, amplitude really helps us in tracking conversions and understand where the users might be getting stuck mostly, that helps us streamline the process as well as allows us to help the customers in an effective way.
Great tool for Product Analytics and AB Testing
What do you like best about the product?
Its a go to tool for someone who wants to understand and keep track of the product metrics. We run AB Tests and monitor our product funnel using Amplitude. I just love the drop off analysis that can give you key insight why some users are dropping off your funnel. Its easy to use, integrate easily with Slack to give automated data delivery.
What do you dislike about the product?
Its can be slightly difficult for someone to start with the tool on their own. The UI/UX could have been simpler.
What problems is the product solving and how is that benefiting you?
We use Amplitude to track our Product's funnel conversion & time to convert. We do drop off analysis on the funnel data to get insights on where are we losing our customers in the funnel. Also, Heat Map feature is a great addition which give you an understanding how to optimise the UI/UX for better results.
Basically a must-have for event-based product analytics
What do you like best about the product?
The ease of use and snappiness of the UI is so great, especially for non-SQL analytics consumers.
What do you dislike about the product?
Depending on your analytics stack, it can be extra work to get some metrics (especially backend/business logic) to match other sources. My last team was still able to do it with a 'synthetic' event sync via Hightouch, so it wasn't a huge deal.
What problems is the product solving and how is that benefiting you?
In our use-case, it helped us take our existing event instrumentation via another tool, and migrate those events into Amplitude for analytics across our org.
A powerful tool to track and understand user behavior
What do you like best about the product?
What I love most is how deeply it lets you explore user journeys. It helps me see where users drop off, how they interact with our features, and measure the impact of our marketing efforts.
What do you dislike about the product?
The interface can feel a bit overwhelming at first, especially for team members who aren’t familiar with analytics concepts.
What problems is the product solving and how is that benefiting you?
Amplitude helps solve one of the biggest challenges in product marketing: understanding what users actually do inside the product. Instead of relying on assumptions or scattered feedback, I can clearly see how users navigate the app, where they drop off, which features they engage with, and what leads to activation.
Great Product
What do you like best about the product?
Amplitude has great visualisations, easy to use interface and great support. Compared to similar tools, their knowledge sharing sessions have been insightful and amazing.
What do you dislike about the product?
Nothing serious discovered yet. The team has dealt with minor issues swiftly
What problems is the product solving and how is that benefiting you?
Amplitude provides rollup tracking for our digital assets and real-time data streaming. The interface is easy to use, and the dashboard and visualisations are intuitive and easy to navigate, with AI-assisted queries. Team collaboration is also great within the platform as there are spaces for teams to manage and access their projects.
One of the standout features is the ability to present analysis in the form of content overviews without leaving the platform. This allows members of organisations to get concise summaries of complex analysis in an easy-to-read format.
One of the standout features is the ability to present analysis in the form of content overviews without leaving the platform. This allows members of organisations to get concise summaries of complex analysis in an easy-to-read format.
Simple to use and critical to understanding the details of your product
What do you like best about the product?
The best thing about Amplitude is that it equips users across a wide spectrum of technical expertise to self serve on critical business insights. The learning curve is very minimal and there is always more to learn and explore about the broad set of features. I use the tool all day long for quick and easy directional insights while also keeping a core of always-on dashboards that educate and drive my team's daily strategy. Having flexibility to work with both saved and custom cohorts as a non-technical individual saves the entire business resource allocation.
What do you dislike about the product?
The most common friction points using Amplitude are within how much opportunity you have to customize visualizations. For example, I have sometimes found myself wishing that I could create combination charts using the segmentation feature, but currently Amplitude will only allow one chart type. To work around this I will typically download data to work with it inside of a spreadsheet.
What problems is the product solving and how is that benefiting you?
Amplitude helps us to optimize customer journeys and understand the most common behaviors on a cohort by cohort basis. It also allows us a foundation to execute on AB testing and draw critical insights that inform our content strategy.
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