Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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A complete Analytics ecosystem developed with a agile and fast iteration in mind
What do you like best about the product?
Unlike other analytics frameworks, Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to integrate into android, web, Unity without much hassle. Amplitude has a user-lookup feature where users can test live data without much delay. The strong feature about amplitude is flexible data filtering. Consider a scenario where a project needs to analytics player who has restarted the level with a certain number of coins and XP. Users can easily create charts to analyze the data in real-time. Amplitude gives users full ownership of the data and a wide range of tools to give meaningful relationships amongst them. Amplitude does have a free plan that has a promising number of features for a startup product analytics. Amplitude project is fully open source, so If there is an issue with the library itself developers will try to resolve it.
What do you dislike about the product?
Amplitude premium pricing is very high. Starting from $995/ month for a business package. The amplitude-free plan does not have a basic AB test framework.The speed of the sql query can be slow for some users.
What problems is the product solving and how is that benefiting you?
We are making games. So, where looking a what types of levels are performing better or checking daily retention of players or just analyzing the performance of last release amplitude is the best choice amongst all. The main benefit realized is we have custom charts for specific projects that we can look daily and see if any major drop/anomaly is there in user behaviour.
Recommendations to others considering the product:
Reading the documentation first and then implementing it is the best way.
Track everything. Literally everything.
What do you like best about the product?
Really easy to add events to track anything, customize charts and make dashboards for days. Makes it easy for all teams to have their own metrics to measure their success.
What do you dislike about the product?
If you don't have a central data owner, it can be possible for folks to not track the same metrics the same way esp when you have more complicated calculated metrics
What problems is the product solving and how is that benefiting you?
Tracking all our users metrics in both the short-term and in the long-term for metrics that take a little longer to materialize. We can identify problems on our platform immediately and see what actions impact longer-term trends
Recommendations to others considering the product:
Best value on the market
Awesome product to understand what Users say about your products/brand
What do you like best about the product?
Cohorts & personas.It is very easy to create it. And I believe as a company grows these details will be lot more userful for products
What do you dislike about the product?
The UI/UX can be lot better. it is hard to go to project settings. And it is lot confusin for first time users.
What problems is the product solving and how is that benefiting you?
Understanding user problems. And implement engagement related to it.
Recommendations to others considering the product:
Improve Dashboard UX/UI
Monitoring and exhaustive analysis of the behavior of our customers regarding our product
What do you like best about the product?
Amplitude is an extensive tool with analytical capabilities, which provides adequate data monitoring, evaluating the behavior of our users according to the service we offer them with our product, sample at a glance with metrics and diagrams that specify all the monitoring, evaluating through reviews or comments they provide. The options for sharing the analysis are really simple, as easy as sending the link to any coworker so that they can review and monitor details and analyzes carried out. The funnel analysis and trends allow the job to be done in more detail and depth, with this it is much easier to notice from when these characteristics or some type of problem began. It has great tools and features that allow me to do my job with greater ease and efficiency to make much more detailed follow-ups, in addition to the segmentation that allows me to make plans for improving strategies.
What do you dislike about the product?
With many more graphics, loading panels would be faster; otherwise, the CSV download can be slow and tedious. I wish it had more metrics to represent the analyzed data, more dynamic and visual, however what you already have works very well. For the rest of the functions it seems to me that it is an incredible platform!
What problems is the product solving and how is that benefiting you?
With Amplitude we managed to evaluate and record the activity of all our users, evaluate their route and track retention. Without having to be an expert in coding, it is possible to do exhaustive analysis and follow-ups, evaluate the trend lines which allows us to see the changes in the numbers and thus detail all the behavior, in which case we study the diagrams, evaluate the changes and we plan better change strategies. It has benefited us with the visualization of events and the organization of them, it shows us the results obtained from our work, whether it be questionnaires or surveys that we have carried out with our clients.
Recommendations to others considering the product:
It is a powerful tool, with many analysis capabilities, it is fluid, with powerful tools and customer support that does not fail. Why do I recommend it? Because in my work it has been really useful, and our clients are the biggest beneficiaries thanks to the improvement of the service we offer them.
Great tool for promoting self-service analytics
What do you like best about the product?
The design is intuitive, and Amplitude's functionalities are easy to use. At Mobimeo, we have many users outside of the analytics team using Amplitude. It brings self-service analytics to a new level.
What do you dislike about the product?
There are not so many online classes available
What problems is the product solving and how is that benefiting you?
- creating visualizations, dashboards and notebooks
- retention analysis
- funnel analysis
- LTV analysis
- retention analysis
- funnel analysis
- LTV analysis
Product Analyst
What do you like best about the product?
I like that's a tool accessible to everyone regardless of their technical background. In other words, you don't need to know SQL or other coding languages to use amplitude.
What do you dislike about the product?
Firstly, there are some basic SQL limitations, for example, you can't use "or" arguments on the where clause. Second, It has limitations in terms of the analysis you can build with it outside form the proposed templates.
What problems is the product solving and how is that benefiting you?
Mostly usage and retention problems. One huge benefit is that you can easily identify how users are interacting with your app (with the pathfinder for example). Also, I loved the recent feature "historical count" which has helped us identify milestones and retention drivers in our product.
Recommendations to others considering the product:
It has limitations for more specific analysis.
Great tool making job easier for any analytical role
What do you like best about the product?
1. Great and professional support from Amplitude team
2. Variety of different features to analyze product and user journey
3. Real-time data option
4. Data comparison feature helps a lot when checking different kind of drops or increases in volumes
2. Variety of different features to analyze product and user journey
3. Real-time data option
4. Data comparison feature helps a lot when checking different kind of drops or increases in volumes
What do you dislike about the product?
1. Long loading time for reports with larger number of filters
2. Need extremely detailed tagging in order for all events would be captured correctly
3. Event segmentation feature is not intuitive
4. Not all events show in user journey can be used in event segmentation or funnel analysis charts
2. Need extremely detailed tagging in order for all events would be captured correctly
3. Event segmentation feature is not intuitive
4. Not all events show in user journey can be used in event segmentation or funnel analysis charts
What problems is the product solving and how is that benefiting you?
We are using Amplitude Analytics for site/mobile app monitoring. It is very convenient to check API health, receipt trend, conversion rates and user journey from one step to another. We are also building dashboards in order to monitor our product health and various KPIs.
Recommendations to others considering the product:
Have a clear plan of what is needed in your organization and prepare detailed tagging plan: what events you would like to track, what information needs to be captured.
Intuitive to use platform that makes data accessible to all stakeholders
What do you like best about the product?
It is incredibly easy to create a chart and gain insights based on data without any in-depth knowledge of data analysis. It's also easy to share these charts with different members of the team all in one platform. Team members that aren't so familiar with analytics are also able to gain insights by themselves.
What do you dislike about the product?
Because it is easy to use and focuses on the creation of the most common graphs, sometimes it isn't as easy to create custom graphs or very specific edge cases. I've found that some of the features on one type of chart don't necessarily exist on a different type of chart which sometimes makes it a bit confusing to use. I'd also like to be able to group events inside a chart so that they appear under one 'data set' but as far as I have seen it isn't possible.
What problems is the product solving and how is that benefiting you?
As I am from a product background, I look at what users are doing inside the product, and who those users are. I was able to quickly compare an onboarding funnel from one version to the next after making a slight tweak and was almost instantly able to see that the change had made an improvement in the overall conversion of users into the product. Similarly, I was able to identify what events users were doing on their first day that stuck around for 2 or more weeks using the product and have been able to apply that knowledge to getting more users using it for a longer time.
Great ability to set up for easy access be other team members
What do you like best about the product?
Setting up charts and dashboards that answer the regular questions allows the rest of the team to get insight without my intervention. Freeing me to focus on the more difficult questions.
What do you dislike about the product?
The Funnel charts are great but we find we hit their limitations often. The 30 event limit mean we often split up long funnels between multiple charts. Also when building large funnels the data refreshes after every change which can slow down how quickly you can make changes. A pause refresh while making changes would go a long way here.
What problems is the product solving and how is that benefiting you?
We solve both business problems, and design problems with ease. The benefit of having all this data in one place is that we can make informed trade offs concerning user experience and revenue generation.
Recommendations to others considering the product:
Get in contact with them early as they have a team that will help you not only technically implement Amplitude but also ensure your data engineering is following best practices that they have learnt from their experience with others using Amplitude
Better tracking and anomaly detection
What do you like best about the product?
Tracking is so simple
Funnel Analysis
Clustering cohorts
Funnel Analysis
Clustering cohorts
What do you dislike about the product?
Sometimes we cannot we trends in funnel analysis
What problems is the product solving and how is that benefiting you?
Anomlay Detection
Dashboards
Dashboards
Recommendations to others considering the product:
Go for it considering ease of use
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