Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great for funnel analysis
What do you like best about the product?
Ease for funnel analysis and ability to easily compare utilizing passed properties (e.g. by utm_source, utm_campaign, etc.)
What do you dislike about the product?
Funnel analysis visualization for journeys could be better improved. Answering questions such as "what are the top 3 journeys users take in order to get from event A to event B" or "what's the top 3 pages that users look at before or after triggering this event" would be helpful.
What problems is the product solving and how is that benefiting you?
Funnel analysis to inform product decisions (e.g. what part of the funnel we need to prioritize optimizing) and also investigating conversion rate or performance anomalies (using spikes in events to troubleshoot whether there's a bug)
Recommendations to others considering the product:
Enrich events w/ properties & be strategic w/ event naming convention to improve effectiveness
Great platform for easy dashboard analytics!
What do you like best about the product?
Ease of use for our entire company to use.
What do you dislike about the product?
There are no clear dislikes for this platform that I can identify.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides significant visibility into the success of our company.
A good product analytics tool!
What do you like best about the product?
The ability to give product analysts as well as non-technical product team members the ability to view drilldowns into our conversion funnel is game-changing.
What do you dislike about the product?
Integration into the rest of our data stack is tough to maintain/test.
What problems is the product solving and how is that benefiting you?
We currently do not have detailed conversion funnel reporting and product analytics data available in our BI tool.
Recommendations to others considering the product:
Definitely one of the best product analytics tools out there. Should be highly considered.
Helpful and easy to get started
What do you like best about the product?
It's intuitive and easy to learn how to use quickly. I hadn't used analytics tools like this before, but within a day I was creating charts for myself and the team.
What do you dislike about the product?
Amplitude provides a ton of information, and while it is all helpful, it can take some time to sift through all the noise to get to what you need. It also takes some time to get used to switching between funnels, segmentations, etc.
What problems is the product solving and how is that benefiting you?
We needed to understand our acquisition funnel and Amplitude was able to help us see where drop off was occurring at each step, clearly identifying pain points for our customers and what we need to fix.
Insights made easy
What do you like best about the product?
I'm able to set up my own dashboards in Amplitude without support from analytics teams.
What do you dislike about the product?
I wish it was easier to drill down into the data.
What problems is the product solving and how is that benefiting you?
It's answering our core questions about how users interact with our app.
Senior Manager, Operations
What do you like best about the product?
Amplitude allows for indepth reporting and data analytics that allows me to make decsions at the team level and higher level.
What do you dislike about the product?
Learning curve can be a 6 on a scale of 1 to 10
What problems is the product solving and how is that benefiting you?
I dentifying obstacles to KRs before they mushroom into larger bottlenecks
Very robust tool for product analytics.
What do you like best about the product?
Technical, but the UI is human enough that you don't need a lot of support to get at the insights you want.
What do you dislike about the product?
The cost. Also, it is easy to end up with a lot of legacy dashboards over time and manual to clean up your org.
What problems is the product solving and how is that benefiting you?
Helps product team see where users are struggling, which features are unused and can be archived or improved.
Really Great for Digging into Data
What do you like best about the product?
Love the reporting capability and the details it is able to pull in. We are unable to get this information into our CRM at this point but are currently working on it and being able to reference the data in Amplitude is super helpful.
What do you dislike about the product?
I wish there was a way to connect the data that is in Amplitude into our CRM or have some sort of connection between the two. Tried with Polytomic and that didn't quite work out either.
What problems is the product solving and how is that benefiting you?
Being able to see our sign ups and trials for our products, as well as as being able to correctly identify the attribution of those sign ups and trials. Also being able to see the journey they took prior to and after signing up gives some great insight.
Great Data Analytics
What do you like best about the product?
I really enjoy how interactive the data dashboards are. I can click on a data point and find references for why things are improving or declining.
What do you dislike about the product?
I don't really have any feedback on what I dislike
What problems is the product solving and how is that benefiting you?
Its letting me know how our product launches are being received by our members. I can see when something is underperforming and deep dive based on specific data points
Recommendations to others considering the product:
None
Growth Marketing Manager
What do you like best about the product?
Being able to make quick visualizations and user cohorts for specific events
What do you dislike about the product?
It is sometimes difficult to figure out which event to use, would be helpful to have easily accessible definitions for these events
What problems is the product solving and how is that benefiting you?
I primarily use amplitude to look at site performance data
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