Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude for Product Analytics
What do you like best about the product?
Ease of use
The level of granularity you can drill down into
Reporting and insights not easily achievable in GA
Built in governance
The level of granularity you can drill down into
Reporting and insights not easily achievable in GA
Built in governance
What do you dislike about the product?
Certain powerful features in GA are missing - acquisition/campaign tracking and metrics
Implementation - GA is quick to setup, Amplitude takes much more time
Implementation - GA is quick to setup, Amplitude takes much more time
What problems is the product solving and how is that benefiting you?
Agent and customer usage and pathing - what are they doing the most, what are they doing the least, where they are dropping off, etc.
Great tool to learn more about your customers, also easy to use for non-technical employees
What do you like best about the product?
Amplitude is such a helpful tool for all your employees to learn about:
* how your overall business is going and how business units are performing,
* how your customers behave on your product,
* which paths they take,
* which product features bring the most value, and many more insights are waiting to be unlocked.
Non-technical employees can also answer their questions with easy-to-create charts, all by themselves.
The most important thing is to have a good event tracking set up, so then anyone who has access to your Amplitude space trusts your data.
* how your overall business is going and how business units are performing,
* how your customers behave on your product,
* which paths they take,
* which product features bring the most value, and many more insights are waiting to be unlocked.
Non-technical employees can also answer their questions with easy-to-create charts, all by themselves.
The most important thing is to have a good event tracking set up, so then anyone who has access to your Amplitude space trusts your data.
What do you dislike about the product?
* only the first 10K rows of chart data can be exported via csv.
* time range can be selected 3 years at the widest in Cohorts.
so sometimes it is difficult to do deep-dive analysis in Amplitude with a wide range of big data.
* time range can be selected 3 years at the widest in Cohorts.
so sometimes it is difficult to do deep-dive analysis in Amplitude with a wide range of big data.
What problems is the product solving and how is that benefiting you?
with Amplitude, with the correct data set up, you have all the data transparent to related teams and they can constantly benefit from it. using Amplitude helps us create a data-driven culture, where everyone can access the data, see how metrics are going, and check if KPIs are met, so it makes it easier for everyone to strive towards business goals.
Amplitude Analytics
What do you like best about the product?
Very good onboarding process. They are committed to ensuring our success and seeing value returned from their product.
The product itself has rich visualization/analysis features that helps us to understand user behavior in our products. We are able to segment and map user journeys very easily. Work that could not be done in google analytics can be done here. Work that typically requires months to create can be achieved in hours.
The product itself has rich visualization/analysis features that helps us to understand user behavior in our products. We are able to segment and map user journeys very easily. Work that could not be done in google analytics can be done here. Work that typically requires months to create can be achieved in hours.
What do you dislike about the product?
With any analytics platform, it is important to set up your instrumentation properly. Work required to do this is quite complex, and does require a significant investment in engineering hours to set up Amplitude's event tracking correctly.
What problems is the product solving and how is that benefiting you?
What features our users spend most of their time on
What a user's journey looks like in our app
Ability to group user behaviors into profiles that we can better cater to
What types of content users are interested in, and what engages more/less
What a user's journey looks like in our app
Ability to group user behaviors into profiles that we can better cater to
What types of content users are interested in, and what engages more/less
Amplitude Analytics Review
What do you like best about the product?
Easy to use, provides accurate data in real-time, extremely user-friendly and easy for non-technical end users to quickly pull the metrics they care about. Way more visibility into valuable insights than other web analytics tools
What do you dislike about the product?
lack of customization when creating dashboards and visualizations in terms of displaying key metrics for certain chart types, inability to size charts into 1/3 of the row
What problems is the product solving and how is that benefiting you?
Identifying friction points and unexpected errors in key user journeys, tracking the success of new feature implementations against key metrics, pulling out valuable insights around retention and stickiness based on commonly exhibited user behaviors, allowing our organization to leverage data proactively to shape our strategy and business goals.
Recommendations to others considering the product:
I would highly recommend to anyone looking for an accurate, user-friendly data analytics tool to help their organization make data-driven business decisions
User friendly rich tool with awesome account support
What do you like best about the product?
The main upside - it's fast, much faster to use Amplitude than have the queries created by the Analytics team in Redash for example.
Very user-friendly intuitive user experience design in terms of creating the queries, charts or dashboards or notebooks.
Quite rich help area and questions submitted via chat are answered pretty quickly. Plus very attentive customer success team.
Very user-friendly intuitive user experience design in terms of creating the queries, charts or dashboards or notebooks.
Quite rich help area and questions submitted via chat are answered pretty quickly. Plus very attentive customer success team.
What do you dislike about the product?
No obvious dislikes yet. Just need more time to explore all the wealth of capabilities offered by the tool because we mainly rely on several chart types while there are so many more.
One enhancement suggestion I provided was to be able to set the color legend for the dashboard so that for example charts grouped by the same criteria used the same colors for the respective groups.
One enhancement suggestion I provided was to be able to set the color legend for the dashboard so that for example charts grouped by the same criteria used the same colors for the respective groups.
What problems is the product solving and how is that benefiting you?
Allows our product management team to be pretty self-sufficient in analyzing data, and even with Analytics team involved, they also need to spend significantly less time than before.
Besides being able to look for optimization opportunities within mobile and web channels individually, we can also now track and analyze users moving across multiple channels.
Something else we are starting to experiment with is involving Marketing and specifically integrating Amplitude with Marketing Cloud and analyzing various cohorts of users and then creating communication optimizations targetting specific cohorts.
Besides being able to look for optimization opportunities within mobile and web channels individually, we can also now track and analyze users moving across multiple channels.
Something else we are starting to experiment with is involving Marketing and specifically integrating Amplitude with Marketing Cloud and analyzing various cohorts of users and then creating communication optimizations targetting specific cohorts.
Know How Your Users Use Your Product
What do you like best about the product?
I love how we can get actionable insights into how our user are using our product. We've been able to measure growth, find key pain points, and disprove assumptions using Amplitude.
What do you dislike about the product?
Amplitude's performance has seemed lacking from time to time. Normally they are quick on the visuals and processing, but about once a month it is laggy. That' s about it.
What problems is the product solving and how is that benefiting you?
We no longer need engineers to visualize product engagement metrics. Instead Amplitude allows everyone to see how their customers are interacting with the product.
It's been a great experience so far using amplitude analytics and experiment.
What do you like best about the product?
The experiment functionality is great and reduces time for insight and decision making.
What do you dislike about the product?
Can't do front-end changes for a/b tests like optimizely.
What problems is the product solving and how is that benefiting you?
Analytics insight, self-service, and experimentation.
Excellent product analytics software
What do you like best about the product?
1. Ease of use
2. Depth of features/capabilities
3. Collaboration features
2. Depth of features/capabilities
3. Collaboration features
What do you dislike about the product?
Nothing really. I can see it being hard for someone to find old charts if they werent named/tagged/saved properly but that shouldnt happen the case anyway
What problems is the product solving and how is that benefiting you?
making product analytics easier to do. saves time from querying and makes it easier to share work with stakeholders
Review of amplitude analytics
What do you like best about the product?
Ease of use, I like how easy it is for our product managers to get up to speed with the platform thereby increasing its use as a self-service tool within carwow. It help democratise product data
What do you dislike about the product?
I find the platform lacks flexibility sometimes compared to a proper BI tool - things like dual axis charts, the ability to build case statements etc. Some of the exporting capability could be stronger
What problems is the product solving and how is that benefiting you?
It helps us greatly on our product discovery journey. It allows us to quikcly explore user behaviour and give us a signal on where to deepdive with more indepth analysis
Must have for Marketing
What do you like best about the product?
Amplitude is a great tool to dive into user behavior. It is my source of confidence especially when tracking is inaccurate.
What do you dislike about the product?
Amplitude is a tool with infinite possibilities, I would say that I use it at 20% of its capacity and the onboarding can be tedious
What problems is the product solving and how is that benefiting you?
Amplitude helps me to accurately analyze the behavior of leads before they convert. I also use it to analyze the behavior of our current customers and the features they adopt.
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