Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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An excellent tool.
What do you like best about the product?
Amplitude is a quite complete and very diverse software. I consider it a tool that has helped me a lot. In particular, the ability to customize events and segment channels.
Besides that the design of the software is quite unique.
Besides that the design of the software is quite unique.
What do you dislike about the product?
Although it is an application that is very helpful and very complete, it's biggest flaw is how complicated it is to learn to use it, which is a factor that plays against because the user loses interest due to how complicated it is. There are many elements that appear at the beginning of the session and it looks really complicated, it cost me a lot to learn how to use the software.
What problems is the product solving and how is that benefiting you?
Performing basic analysis with Amplitude became a very easy task. As well as it allows us to easily track any event.
Recommendations to others considering the product:
Once you learn to use it, it will be a great help tool, it helps a lot to grow professionally due to the professionalism of the software.
It's worth knowing the software do not get carried away by how complicated it may look at first.
It's worth knowing the software do not get carried away by how complicated it may look at first.
Access to great insights in a user-friendly way
What do you like best about the product?
Very user-friendly and easy to understand even for those with not much knowledge. Interface is nice looking too and the different charts are really useful.
What do you dislike about the product?
No capabilities to group numbers. We can group daily/monthly/yearly but we cannot aggregate the data altogether so something it's hard to have a real overview of everything.
What problems is the product solving and how is that benefiting you?
Insights that influence marketing decisions.
Cohorting and Dashboarding at it's finest
What do you like best about the product?
We love the ability to cohort groups based on their event stream as well as the ability to upload specific files to create cohorts. The latter is very important as it allows you to take data from disparate systems and compare them against other cohorts. The implementation team is top notch.
What do you dislike about the product?
Totals of unique events can be tricky to get at in the table views below the graphs.
What problems is the product solving and how is that benefiting you?
The main focus for us was better "grouping" of customers for analysis. Overall Amplitude represents our ad hoc analytics tool and allows us to track events, identify users who perform specific events.
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