Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,828 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Amplitude has been a great tool for understanding overall trends and conversions.
What do you like best about the product?
I like how Amplitude gives the ability to analyze conversions and counts of differing cohorts.
What do you dislike about the product?
Some events are not recorded in Amplitude. The events are missed or fall through the cracks.
What problems is the product solving and how is that benefiting you?
Understanding conversion rates for different cohorts during beta testing a new product feature.
Amplitude Analytics is very helpful for all sorts of analysis and intuitive to use
What do you like best about the product?
- The ability to create Sankey charts, funnels, and different types of visualizations
- Can view clickstream data very easily for a single user to debug issues in tracking
- Intuitive to use
- Can view clickstream data very easily for a single user to debug issues in tracking
- Intuitive to use
What do you dislike about the product?
- Sometimes it taked long to load the different pages or some visualizations
-Though using Amplitude is intuitive, it sometimes takes a lot of clicks to get work done.
-Though using Amplitude is intuitive, it sometimes takes a lot of clicks to get work done.
What problems is the product solving and how is that benefiting you?
- To synthesize Experimentation (AB Testing) results
- Anomaly Detection
- Customer Experience Analysis (Where are customers dropping off)
- To identify tracking issues or bugs
- Anomaly Detection
- Customer Experience Analysis (Where are customers dropping off)
- To identify tracking issues or bugs
Recommendations to others considering the product:
Just spend some time to get a lay of the land and all that Amplitude has to offer. Most of what we do manually can be automated easily with Amplitude
Great analytics product for smaller teams or startups
What do you like best about the product?
If you're a beginner to analytics, Amplitude often has you covered. It can generate the most commonly used graph types automatically, making sure you're on top of the most important numbers the business needs.
It's also quite user-friendly and allows you to build custom dashboards quickly. As someone data-driven but new to the platform, I was able to quite quickly pick up the basics and dig into the data within minutes.
Things I really liked:
+ Automated generation of most high level KPI's
+ Automated user persona segmentation
+ Tracking user flows of specific types of users
It's also quite user-friendly and allows you to build custom dashboards quickly. As someone data-driven but new to the platform, I was able to quite quickly pick up the basics and dig into the data within minutes.
Things I really liked:
+ Automated generation of most high level KPI's
+ Automated user persona segmentation
+ Tracking user flows of specific types of users
What do you dislike about the product?
Amplitude may not be for large organizations with inhouse data scientists. The data is cleanly and clearly presented, with the slight drawback of having a limit to the types of ways you can view or present the data.
What problems is the product solving and how is that benefiting you?
We're using Amplitude to look at our business KPI's and identify problem areas and improvement opportunities.
Recommendations to others considering the product:
A must-get for smaller or intermediate teams or businesses, especially those without a large analytics team..
Great for surfacing the right product insights
What do you like best about the product?
Cohort analysis and event segmentation. These features single handedly make Amplitude extremely useful for anyone in product or product marketing roles.
What do you dislike about the product?
The fact that cohort population over time isn't completely fleshed out yet. It's a beta, which I get, but users should be allowed to check beyond the default 30 day timeline.
What problems is the product solving and how is that benefiting you?
Which features are the most impactful, and what leads to the most user engagement or referral growth. This has helped us be more targeted in our experimentation and segmentation strategy.
Recommendations to others considering the product:
Ensure you build the right tracking plan. Data labeling and cleanliness can make or break an implementation, you need to ensure that data is tracked in a way understandable by people who aren't engineers.
Great product analytics tool
What do you like best about the product?
I love how easy it is to put together a wide variety of visualizations and analyses on the fly. In addition, the interface is so simple that others, regardless of their background or experience, can learn how to use Amplitude and use it as a self-serve analytics tool.
What do you dislike about the product?
The simplicity of Amplitude does make it unsuitable for more complex analyses, although more complex analyses of that nature should probably be queried directly from a company's databases.
What problems is the product solving and how is that benefiting you?
We are learning how users are engaging with our product. We can learn what percentage of users are using our new feature or how well are users being retained. We also use the A/B testing features to quickly gain insight into how a new feature might be doing. It is also helpful for identifying any bugs or changes in performance that are out of the ordinary.
Recommendations to others considering the product:
It is such an easy tool to use and I have trained many non-analytics folks on how to use it. All of them were amazed at how easy they could put visualizations together and discover insights on their own.
An intuitive analytics tool
What do you like best about the product?
Analytics can be intimidating. Amplitude makes it easy. A great tool to pick up and run with thanks to its intuitive, easy-to-use interface. The Google extension is useful also!
What do you dislike about the product?
The only downside is I can't rely on it solely for all of our analytics—I use this tool in conjunction with Salesforce. Amplitude gives me an easy way to look and traffic, lead source, and conversion % whereas Salesforce gets into the nitty-gritty like lead status and ACV.
What problems is the product solving and how is that benefiting you?
I use Amplitude to help measure the performance of campaigns and unique pieces of content on our website and identify areas for improvement, particularly traffic source and conversion.
Amplitude Review - product analytics
What do you like best about the product?
The possibility to perform funnel analysis for users, which gives you a quick and understandable way of knowing how users are using your application, to do this with a SQL query becomes very hard
What do you dislike about the product?
Their pricing is expensive, which makes us have only 20% of data on Amplitude to lower the bill. We found some bugs while performing the analysis (although they provided support later when I contacted them).
What problems is the product solving and how is that benefiting you?
We are performing product analysis, mapping the user experience. We also analyze AB tests to decide how to evolve the product to make it more appealing and more fulfilling for users.
Recommendations to others considering the product:
Cohorts are helpful once you know how to use them. Custom events are also powerful for analysis where the behavior of the users might be more complex.
Best product analytics tool
What do you like best about the product?
The UX/UI is really good. It's really easy to build funnels, cohorts, retention graphs which with queries is quite complex and difficult
What do you dislike about the product?
Custom calculations with event attributes, dashboard, data viz., we need more graphs types.
What problems is the product solving and how is that benefiting you?
I use amplitude to analyze from scratch, to do some ad hoc fast analysis, measure funnels and retention metrics
Great Insights for Both Onsite & SEO Deep Dives
What do you like best about the product?
Dashboards to view multiple charts in one place is very useful, being able to customize various data views as needed (organic traffic by page type, user characteristics, etc)
What do you dislike about the product?
Exporting options could be better as far as formatting, filtering within the tool would save time from having to export to view data a certain way, easier onboarding
What problems is the product solving and how is that benefiting you?
Learning what users do after coming in through organic search, insights into how users navigate the site, deeper user characteristics than we can get from other tools
Recommendations to others considering the product:
Really good for real-time views, site interaction, a good amount of data not available with other analytics tools
Packs a punch
What do you like best about the product?
It was easy to onboard to the platform. Most of the relevant UI was pretty straightforward, so if you have a particular question to answer (What was my DAU), it is very easy to craft the chart.
What do you dislike about the product?
I didn't like the fact that I could only view 10 cohorts at a time when doing analysis, there are times when I need to exceed that for proper analysis. Having to break my analysis up into several charts is a disjointing process that could impede analysis.
What problems is the product solving and how is that benefiting you?
The main use for our team would be to continue the growth and success of our product through analysis revelations. We are using this to level up our em[ployees so that they can directly see the KPIs they are affecting through their work output.
showing 1,011 - 1,020