Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Streamlined Insights with AI-Powered Amplitude
What do you like best about the product?
I like Amplitude Analytics' AI feature; it lets us just type a couple of prompts and get the data and the visuals we need. It reduces the time taken by analysts to build or prepare a chart, allowing us to focus more on in-depth research and analysis to get better insights and dig deep into the data.
What do you dislike about the product?
I'm a bit concerned that predictive analytics sometimes ends up aggregating the data when we export certain numbers and when I export the same numbers at a later point in time, the numbers vary slightly. It's not massively worrying, but the numbers vary a bit.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps analysts focus on in-depth insights by allowing stakeholders to self-serve basic data, freeing us to concentrate on research.
Powerful Analytics with Supportive AI and Stellar Service
What do you like best about the product?
I like that the support for Amplitude Analytics is good. The AI is really effective, helping me create reports quickly, allowing me to see the data in a matter of minutes.
What do you dislike about the product?
I think there's a very high learning curve. The initial setup was a little bit confusing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics and analytics for our mobile app, aiding in user acquisition and retention. It helps me quickly create reports and view data within minutes.
Effortless Reporting and Actionable Insights
What do you like best about the product?
Easy to generate reports and see actionable business data quickly.
What do you dislike about the product?
Sometimes it can be hard getting the right data into Amplitude from partners.
What problems is the product solving and how is that benefiting you?
Amplitude analytics is helping me solve measurement issues when testing the efficacy of A/B tests in Braze. whether this is against control groups, new features or campaigns/automations.
Simple dashboards to build
What do you like best about the product?
I like that it's very simple to create dashboards with Amplitude Analytics. Even with many types of events, the workspace always remains organized. Additionally, Amplitude also guides the less experienced. The new AI features are well designed.
What do you dislike about the product?
It is expensive compared to other tools. Initially, the configuration was a bit complicated, with errors both on our part and from their support.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides me with product metrics for our digital products, and it's easy to create dashboards. It was chosen because tracking metrics on mobile apps was complicated with Google Analytics. Additionally, it has many other ancillary products that we often use.
Advanced Analytics, Challenging for Non-Technical Users
What do you like best about the product?
I like that Amplitude Analytics is very advanced and I don't need to export data to Excel to conduct analytics. It offers a variety of charts and visualizations which helps me slice and dice the data better for deeper analytics. Advanced features like session replat and cohort analytics are super useful. The event segmentation, funnel, and retention charts are highly useful for my analytical needs. The initial setup was straightforward by following the documentation.
What do you dislike about the product?
It's not very intuitive and easy to use for a non-technical audience. Non-technical users find it overwhelming to use and need constant support from the data team to understand their reports and create their own reports.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand product growth, retention rates, and churn indicators. It lets me analyze user journeys, key funnels, and drop-offs while enabling deeper data analysis with advanced features and visualizations.
Solid Product Analytics Software with Extensive Knowledge Base Despite Some Feature Gaps
What do you like best about the product?
Flexibility: I have been able to create events and dashboards to cover the majority of my product analytics needs. Interface: quite intuitive. Knowledge base: Advanced analytics requires some research but the knowledge base is quite extensive.
What do you dislike about the product?
Amplitude's session replays stopped working for some of my apps, and the investigation of the root cause is still ongoing. Amplitude support provided some generic recommendations but it looks like they haven't been very helpful so far.
What problems is the product solving and how is that benefiting you?
Amplitude is the main product analytics software I use as a Product Owner. It has provided me with some critical information about the product usage and the customer behavior over the last few years. In particular, it helped prioritize some feature development for the rewrite project and feature enhancements, as well as understand who our customers are and what their workflow in the product looks like. My overall experience has been quite positive even though I have not been able to take advantage of some Amplitude features (session replays) due to them not working properly with some of my products.
Game-Changing Insights and Effortless Usability
What do you like best about the product?
Having previously used GA4 I find Amplitude far easier to use and more robust. The amount of data we have been able to unlock and use to improve the business has been a game changer.
What do you dislike about the product?
Honestly our Amplitude experience so far has been all positive.
What problems is the product solving and how is that benefiting you?
It has given us visibility into multiple areas that we did not previously have. Allowing us to see the experience truly through the customers eyes and identify any potential friction points.
Insightful Analytics Tool
What do you like best about the product?
I really appreciate the flexibility of the configuration with Amplitude Analytics. We're using it alongside Segment, which lets us pass controlled and granular data into Amplitude. Setting up views has been great, and even though we're still in the POC stage, the results we've seen are strong and promising, providing us with exactly what we need.
What do you dislike about the product?
Creation of the charts and filters in the dashboards is not as straightforward as it could be. There are some issues in learning curve on creating them properly. One of those was with the time period filters. It seems to kinda default on just the last few days, and we had some hiccups with filtering those. Then the other was when setting up and understanding our data structure, we were adding a variety of events, which we then later deleted. But in the reports, it was still showing up as a deleted unknown event. If it's deleted and unknown, it shouldn't show there. And there was really no way of taking it out from the report. So that was a hiccup.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics surfaces platform complexity and user interactions, helps create user cohorts, and identifies key groups and usage patterns, enhancing our understanding and focusing on value drivers and bottlenecks. As well as establishing user maturity curves.
Great for Conversion Analysis, But UI Needs Work
What do you like best about the product?
I like the funnel conversion feature in Amplitude Analytics. It helps me identify drop-off points and the cohorts to target to reduce drop-offs in the funnel.
What do you dislike about the product?
It's really hard to understand user journey paths. The UI is not intuitive and because there are often a lot of paths it is really hard to get an overall picture of the main paths. A better UI and presentation style can solve for this. Also, the initial setup was tough.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand customer segmentation, product engagement, and conversion funnels. It identifies drop-off points in the funnel, allowing me to target cohorts and reduce drop-offs.
Powerful Product Analytics with Minor Hiccups
What do you like best about the product?
I really like how easy it is to analyze user behavior once the events are set up properly in Amplitude Analytics. The funnel and cohort analysis features are very powerful and help us understand where users are converting or dropping off. The cohort analysis, in particular, makes it easier to differentiate between new and old users or across different experiment buckets, saving us time from pulling data from multiple sources.
What do you dislike about the product?
Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take longer to load.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user behavior beyond top metrics, analyze funnel conversions and retention, and track revenue. It saves time by integrating data sources and helps to quickly identify user drop-off points in onboarding or subscription processes.
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