Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Event-Based Feature Flags Enable Truly Dynamic UI Experiences
What do you like best about the product?
I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays.
What do you dislike about the product?
Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine.
What problems is the product solving and how is that benefiting you?
Using session replays and feature flags really helps us pinpoint production issues and resolve them quickly. Apart from that, making decisions based on the data is helpful too, although that’s something that’s fairly common in other software as well.
User-Friendly Interface but Overwhelmed by Options
What do you like best about the product?
I like the user interface of Amplitude Analytics because it's aesthetically pleasing and easy to look at and read. I also love the dashboard feature, which makes it really easy to track graphs, notes, and charts all in one area, and it is shareable with others to edit. The UI is simple, aesthetically pleasing, and very cohesive and consistent throughout the app. I use the Events page the most, as it serves as my starting point for searching event keys and building on top of it.
What do you dislike about the product?
There are so many buttons and options, it's hard to figure out how to get what I want, where it is, if it even exists. I just don't understand sometimes when I want to solve a problem, how to use Amplitude Analytics to do it. I ask ChatGPT if Amplitude Analytics has a certain feature and I ask for a tutorial on how to use Amplitude Analytics to achieve said task.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to digest data in a readable format and track trends. The dashboard makes it easy to track and share information. The UI is user-friendly and visually pleasing, while the Events page is great for searching and building on event keys.
User Data Insights That Improve Customer Support and Decision-Making
What do you like best about the product?
It allows me to view user data that helps me in assisting our customers and in making decisions as well
What do you dislike about the product?
None… I can’t think of anything. I have a good experience
What problems is the product solving and how is that benefiting you?
Like users data, how many times user used the app and all their details including subscriptions
A/B Testing Fell Short: Couldn’t Track Conversions or Views
What do you like best about the product?
Amplitude has a nice UI and a ton of features. We only tried the A/B testing experiments.
What do you dislike about the product?
We couldn't get the A/B test experiments to work for a simple url split test. It just wouldn't track our conversion or views. Even with their help we couldn't figure it out.
What problems is the product solving and how is that benefiting you?
We were trying to analyze variants of our pricing page to see if one converted better than another.
Strong, Easy-to-Use Platform for Product Analytics
What do you like best about the product?
Overall, its a strong platform for tracking product analytics. Its easy to use and consolidate multiple tools (replay, product and web analytis...)
What do you dislike about the product?
I wish I could rename events within the events page. Its nice that I can rename the event within a chart but that means for each chart I'll have to manaully rename the events each time.
What problems is the product solving and how is that benefiting you?
Helping us gain visibility into how customers are using our platform
Insightful Analytics, Room for Dashboard Improvement
What do you like best about the product?
I enjoy watching a full user session to see how users navigate between different features on our platform, which helps me understand where drop-offs might occur. This feature also allows me to see where users click and what they do, which is crucial for improving the user experience and determining where they spend the most time.
What do you dislike about the product?
I find trouble in creating my own dashboards or reports based on user session experiences. I've had trouble building those dashboards.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review user insights into time spent on our platform and feature adoption, helping us understand gaps and improve user experience by identifying where users drop off and what features they engage with.
Super Easy Setup with Reliable Data Display and Live Events
What do you like best about the product?
It's super easy to setup. I've never had issues with any of the options to display data. I love the live events for every user. Feature flags work very good
What do you dislike about the product?
For me, as I was used to the old UI, I can't find what I used that easy, but it's just a learning curve
What problems is the product solving and how is that benefiting you?
We want to make sure our product is getting to the people we want, and the features we develop are having an impact. It's also super helpful to identify if we are losing potential customers due to errors in our process.
Live Events & Session Tracking Make User Journeys Crystal Clear
What do you like best about the product?
I have only been using Amplitude for a few weeks now, but my two favorite features are the live events and the session tracking. It has been a massive help to understand the user journey on our website.
What do you dislike about the product?
The biggest downside of Amplitude so far has been having to track KPIs by unique user counts instead of session counts. This makes it difficult to sum up our metrics at different time grains and will give different answers based on different grains (i.e. a 7 day period vs. a weekly period)
What problems is the product solving and how is that benefiting you?
Amplitude is helping us test new features and implement product changes that have the biggest impact. Rather than having multiple tools (i.e. one for A/B testing, one for event tracking, etc...) we have it all in one and that is extremely beneficial.
My Go-To for Full-Funnel User Behavior Insights
What do you like best about the product?
I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases.
What do you dislike about the product?
What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses.
What problems is the product solving and how is that benefiting you?
For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality.
Flexible, Data-Driven Analytics with Room for UI Improvement
What do you like best about the product?
I like the flexible experimentation and feature flag capabilities, which are basically the same thing and work really well for us, to the point that it's embedded quite deeply into our product. I'm also increasingly a fan of the API and MCP server as we can leverage Amplitude Analytics data through AI and have AI build dashboards. The dashboards themselves are another great feature we use for disseminating results and justifying decisions.
What do you dislike about the product?
The UI is often laggy and I find it quite challenging to find an example of a specific event type. So overall, I'd say the UI could use some performance, navigation, and search improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics assists in making informed feature decisions, optimizing onboarding workflows, enabling data-driven development, and supporting deep data analytics with its flexible experimentation and feature flag capabilities.
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