Heap
HeapExternal reviews
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Great web analytics!
What do you like best about the product?
I love how easy it is to view funnels, and chain of events, or use a chain of events as a single "event" to track...the snapshot feature is also awesome! Also the user data - the path the users take is awesome!
What do you dislike about the product?
I wish we could get more built in data such as screen resolution.
I would really like to be able to select a starting event and heap brings up the most common chain of events afterwards that users do - for example "All users that click register" what is the most popular actions they do after, and after that etc. As well as see "All users who didn't retain" what was their chain of actions.
I would really like to be able to select a starting event and heap brings up the most common chain of events afterwards that users do - for example "All users that click register" what is the most popular actions they do after, and after that etc. As well as see "All users who didn't retain" what was their chain of actions.
What problems is the product solving and how is that benefiting you?
User retention and engagement.
Great analytics software
What do you like best about the product?
Really like the blend between simplicity and power. If you're stuck using Google Analytics this will really help you. As a marketer it's great to not have to ask the dev team to make each new event, I can simply create it in Heap myself.
What do you dislike about the product?
Some better per session analysis would be great, like "What did people who did X in any subsequent session, do in their first session?"
What problems is the product solving and how is that benefiting you?
Easy to set up and once it's rolling it's a great tool to have. We use it for our SAAS business.
Recommendations to others considering the product:
If you haven't fullt bought into Mixpanel I can recommend looking into Heap. If you're only using Google Analytics, definitely go for it!
Seamless and easy to use
What do you like best about the product?
A seamless 5min instalation and the track everything apporach leaves me with great peace of mind that Im not missing anything!
What do you dislike about the product?
They do offer a free tier, which can go up to 50k sessions if you put their badge on your site. However, as long as you pass this threshold, the minimum plan is 15k a year which is quite steep rise for us.
At thils level, we could only add heap to some of our pages. If they had more gradual pricing, we would for sure consider using them for other pages.
At thils level, we could only add heap to some of our pages. If they had more gradual pricing, we would for sure consider using them for other pages.
What problems is the product solving and how is that benefiting you?
Having worked previsouly with traditional analytics platforms like flurry and ga, I know one the hardest things is to have to define upfront the events you want to track only to later find out that you should have tracked sthg else along to hve a good insightful and actionable diagnosis.
Heap lets me find out those caveats without too much thought at the beggining.
Heap lets me find out those caveats without too much thought at the beggining.
Recommendations to others considering the product:
Using heap eill make your analysis simple and fast.
Crucial insights for a small product which got an unexpected 50k uniques in a day
What do you like best about the product?
The fact that it track all actions done by an user is huge.
A lot of the times you have no idea, ahead of the time, of what you want to track.
We found out a lot of details about our users, even days after they visited the site, based on queries we thought about later.
A lot of the times you have no idea, ahead of the time, of what you want to track.
We found out a lot of details about our users, even days after they visited the site, based on queries we thought about later.
What do you dislike about the product?
It could be a bit more user friendly in terms of presentation, a lot of the features are a bit hard to find, and a lot of the options in the left-hand side soudn the same.
What problems is the product solving and how is that benefiting you?
Understand the flow of users for a product which was unexpectedly featured in national media and got a lot of traffic in one day. We were scrambling the find out the usage pattern of our users in order to know what to prioritize on the spot (i.e better mobile experience or more filtering features ? etc)
Recommendations to others considering the product:
Be prepared to spend some time to understand everything in the UX, if you're not a pure digital marketing person.
The best analytics tool available
What do you like best about the product?
Heap tracks everything that every user does and stores it in a format that is efficient and effective for querying and answering important usage questions. You can also ship custom events like you do with traditional analytics software. Each feature we deploy is automatically tracked, which is awesome.
What do you dislike about the product?
On the free plan I cannot export my data, but that is understandable!
What problems is the product solving and how is that benefiting you?
This is how we know the breadth and depth of usage of our product. We can prioritize where to spend our resources by knowing what is being adopted and what is not, and by who. It makes being a PM easier.
Easy and Effectice Platform
What do you like best about the product?
Not having to worry about setting up funnels or tracking beforehand, to be able to figure out things retroactively whenever the curiosity arrives.
What do you dislike about the product?
Something that can be improved: the Event visualizer doesn't load on wordpress default login and registration forms. That may be because the header with tracking script is not being loaded on those pages - not a dislike but something that might need to be noted.
What problems is the product solving and how is that benefiting you?
Tracking conversions and seperating with UTM sources is a breeze.
An amazing tool for web analytics
What do you like best about the product?
Simple, great user experience, easy access to the required info.
Most importantly, it was very easy to set up and the visualizer module helps in this process.
Most importantly, it was very easy to set up and the visualizer module helps in this process.
What do you dislike about the product?
The system offers complicated features, for someone looking for simple analytics, like the number of visitors, it is still a short learning curve.
What problems is the product solving and how is that benefiting you?
I can keep track of the visitors, revisits, retention, etc.
The number of options are comprehensive.
The number of options are comprehensive.
Recommendations to others considering the product:
Highly recommended.
Automatic Event Tracking goes a long way!
What do you like best about the product?
Heap's automatic event tracking makes implementing this engagement analytics platform a breeze. Once the scripts are on the site, every data point is recorded and stored on Amazon Redshift so when you add an event at a later date, it retroactively pulls the data from when the script was first placed on the page(s). This is a really powerful feature to have if you forget to add events during the onboarding process.
What do you dislike about the product?
The reporting dashboard could use some improvement on since it's not as intuitive as other platforms. This is probably where Kissmetrics has the upper hand since it's easier to dig deeper in their interface.
What problems is the product solving and how is that benefiting you?
We are using Heap to figure out which cohorts are staying on longer as subscribers based on their actions pre- and post-login. It's helpful to group together several events to see if there's any correlation to them being long time customers.
This obviously helps us determine which types of content may be influencing users more than others and guides us in our CRO efforts.
This obviously helps us determine which types of content may be influencing users more than others and guides us in our CRO efforts.
Recommendations to others considering the product:
The automatic event tracking goes a long way but your team needs to be proactive in defining events and make sure that when pages are rebuilt, old events are mapped to new events since these are defined in Heap using CSS Selectors.
The Visualizer feature makes it very easy to add events to track, which took forever in Google Analytics because we had to get the tech team involved each time.
The Visualizer feature makes it very easy to add events to track, which took forever in Google Analytics because we had to get the tech team involved each time.
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