Heap
HeapExternal reviews
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Really helpful to see how users navigate the site
What do you like best about the product?
Heap is easy to use and lets product managers make decisions better. Heap also has a friendly pricing model.
What do you dislike about the product?
Nothing really! Heap has been pretty useful for the team.
What problems is the product solving and how is that benefiting you?
We installed that for Product managers to understand how users are understanding the workflow in the web application. It lets you follow which pages the users viewed to achieve their work. With that data we design better dashboards to show what users want to see most.
Best analytics tool out there
What do you like best about the product?
Once upon a time, there were a few names trying to compete in the analytics market; then came Heap and changed everything. They figured out a way to track all the events on your web page without you telling them what to track. That's a game changer. Track first, build your funnel later.
What do you dislike about the product?
I guess one of the few things I would improve is to be able to create an event for a button based on the route that link was clicked in.
What problems is the product solving and how is that benefiting you?
It's been definitely helpful for improving my funnel. By running experiments I've been able to tweak some texts and button placements and see how they influence the conversion rate.
Recommendations to others considering the product:
It's a no-brainer. Even if you already use another tool, give Heap the chance and implement it along your current analytics tool. It will help a lot.
A Better Way for Non-Data Scientists to use Abalytics Data to Answer Business Questions
What do you like best about the product?
Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.
What do you dislike about the product?
We only recently started using Heap, in conjunction with Google Analytics, and so far there is nothing we've encountered that I dislike.
What problems is the product solving and how is that benefiting you?
The ,main objective in the trial and adoption of Heap was to allow anyone on our team from accounting to sales to business development and HR to easily utilize the data platform to extract relevant and useful insights applicable to their parts of the business, and do so without having to pull people from our tech support, IT, or marketing analyst roles in order to do so. Heap has made this a much more viable process and has saved us a few dozens of hours in people hours over the last 2-3 weeks alone. Additionally, we can be more confident of the decisions we're making about driving the business because we have a clearer picture of our data.
Recommendations to others considering the product:
The trial is not hard to implement or deploy. At the least Heap is well worth the try to see if it's a better solution that enables more informed, data-driven decsions.
Very good insight in how users behave inside your application
What do you like best about the product?
Creating funnels, seeing where users drop-out. Creating custom events.
What do you dislike about the product?
At least in the beginning you could not (as a user) participate to multiple projects with the same email address.
What problems is the product solving and how is that benefiting you?
We use it to track customer behaviour in an HTML5 webapp where users can buy roadside assistance. Thanks to the data in heap we managed to improve multiple times our app leading to better sales. By comparing week by week the same sales funnel you can track and measure your progress. Custom events are powerfull and also allow to send custom data.
Easy to implement and use
What do you like best about the product?
It's very easy to implement and use. It provides very detailed analytical insight. It has predetermined reports which is easy to use.
What do you dislike about the product?
None. One area of improvement is for the tool to have a clickable link to the actual web pages included in the funnel analysis.
What problems is the product solving and how is that benefiting you?
Analyze web usage and performance.
The Best Analytics Platform Out There
What do you like best about the product?
I've used many analytics tools for years now. What I like best about Heap is how fast I can build insightful funnel graphs with ease and accuracy. This allows me to do landing page optimization more effectively – delivering better results for my clients. I also use their API for tracking certain custom events that allow me to more effectively measure visitor engagement.
What do you dislike about the product?
Hmm... I'm not really sure. I have yet to find anything I don't really like about Heap.
What problems is the product solving and how is that benefiting you?
Conversion rate optimization for clients. More conversions.
Recommendations to others considering the product:
Give it a try! Their Visualizer tool makes tracking events a breeze. Once you get the hang of structuring your account(s), campaigns, combined and singular events, then it's off to the races with funnel optimization (with segmentation).
Heap helped me get useful insights on my first day of using it
What do you like best about the product?
You only need to install one script and are able to define goals and funnels easily via their web tool.
I have a lot of experience having to wire event handling code from Google Analytics and other platforms to web and server side events, and it's a turnoff to go through all of that. Eventually analytics just becomes an after thought.
But with Heap, you can implement in a fraction of the time and get insights immediately
I have a lot of experience having to wire event handling code from Google Analytics and other platforms to web and server side events, and it's a turnoff to go through all of that. Eventually analytics just becomes an after thought.
But with Heap, you can implement in a fraction of the time and get insights immediately
What do you dislike about the product?
Heap is a great tool and brings tremendous value. I have not found anything I disliked so far.
What problems is the product solving and how is that benefiting you?
User onboarding, converting site visitors to sign ups, monitoring feature usage
Easy Integration with Lasting Benefits
What do you like best about the product?
Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use.
What do you dislike about the product?
Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.
What problems is the product solving and how is that benefiting you?
Discerning application and UX weak points, and driving better user retention. Another immensely useful feature is the retention graphs with the ability to even generate retention data for individual features. This reporting has helped improve investor relations and let us quantify our growth and progress with ease.
Recommendations to others considering the product:
This product is certain to deliver valuable data regardless of how deeply you integrate it. Also, if you have investors or managers constantly requesting user metric data, this is an easy way to simplify the gathering and distribution of such information.
In a crowded field, Heap stands out as the analytics platform that truly understands their customers
What do you like best about the product?
Heap is remarkably easy to use. We exposed Heap to a few non-technical business analysts, all with zero prior experience in web analytics. In a matter of weeks, not only had they taught themselves how to use the software, but they were actually discovering valuable, actionable, and impactful insights through Heap. Plenty of software is easy to use; Heap makes it easy to bring value to your business.
What do you dislike about the product?
There is room for improvement surrounding how they communicate their pricing. Right now, the only two pricing options are "Free" and "Contact Us".
What problems is the product solving and how is that benefiting you?
In addition to the standard business problems typically addressed by web analytics (conversions, churn, etc), we also wanted to leverage Heap on a single internal product to demonstrate the value of a web analytics capability at an organizational level. In practice, this meant that many of our potential Heap users would have no prior experience with web analytics. Heap's retroactive analysis capabilities gave us a huge advantage here. As we learned new tactics and skills, we were able to immediately apply them in Heap and see their impact over all historical data, not just new data generated after the implementation date.
Additionally, since we were leveraging Heap on internal-only tools, these tools had relatively small user numbers. Most web analytics platforms are designed to provide insights at an aggregate level, meaning that the insights are only valuable with large traffic numbers. Heap's user-level insights allowed us to get the same level of intelligence from ten users as we would from ten thousand.
Additionally, since we were leveraging Heap on internal-only tools, these tools had relatively small user numbers. Most web analytics platforms are designed to provide insights at an aggregate level, meaning that the insights are only valuable with large traffic numbers. Heap's user-level insights allowed us to get the same level of intelligence from ten users as we would from ten thousand.
Recommendations to others considering the product:
NHeap is incredibly easy to install, and very easy to get started. They have a free trial, so I would recommend at least giving it a chance. Once you copy and paste the installation code onto your site, that's it - no more coding knowledge required to use the product. Give it a try!
Intuitive and Instructional
What do you like best about the product?
I've used several analytics platforms in the past, and Heap has by far made my job the easiest.
I love their structured query builders and the insights and ideas you get from the builders themselves. As someone who is not super data savvy, this is a god send. Analytics were a frightening beast before I had the chance to use Heap.
If I don't have an available dev on hand and the event that I need to track is fairly simple, by using the visualizer I can create it myself.
I also can't thank their customer success team enough. Super responsive and will help you get to the answers you need to make the best product decisions.
I love their structured query builders and the insights and ideas you get from the builders themselves. As someone who is not super data savvy, this is a god send. Analytics were a frightening beast before I had the chance to use Heap.
If I don't have an available dev on hand and the event that I need to track is fairly simple, by using the visualizer I can create it myself.
I also can't thank their customer success team enough. Super responsive and will help you get to the answers you need to make the best product decisions.
What do you dislike about the product?
I really get frustrated that I can't see a set of reports altogether at once, e.g. a dashboard. It makes it hard to tell a whole story rather than piecing each report one by one.
What problems is the product solving and how is that benefiting you?
I primarily use heap to make decisions around our web product offering, including 1. should something be deprecated? 2. should something be built? 3. did we build this right? 4. are people using it? 5. should we intervene?
I have realized that data doesn't have to be scary.
I have realized that data doesn't have to be scary.
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