Heap
HeapExternal reviews
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Heap is integral to my company's product development process
What do you like best about the product?
The ability to gather retroactive event data on the fly has enabled me to evaluate features more quickly than I thought possible. Heap has enabled my team to drastically reduce the length of our product development cycles.
What do you dislike about the product?
Occasionally I get stuck looking for data on a session where it's not available but most of the time I can quickly find the information I'm looking for.
What problems is the product solving and how is that benefiting you?
Heap has enabled my team to iterate over and improve features more quickly than ever before and has become central to our evaluation of a feature's success or failure.
Fast setup, amazing flexibility
What do you like best about the product?
The second after you add the pixel you’re tracking most of what you need.
Having backwards tracking for stuff I just realized I need.
The slack channel
The conversion rate comparison feature
Having backwards tracking for stuff I just realized I need.
The slack channel
The conversion rate comparison feature
What do you dislike about the product?
Some reports take forever to show results, let me fire them and use browser notifications to tell
Me when they’re ready OR give me a heads up in advance “this report is going to take a long time, shorten the date range or remove one group by criteria to make it faster”
Me when they’re ready OR give me a heads up in advance “this report is going to take a long time, shorten the date range or remove one group by criteria to make it faster”
What problems is the product solving and how is that benefiting you?
Deep dive on a/b test results
Preventing User errors at checkout
Popularity of features
Preventing User errors at checkout
Popularity of features
Recommendations to others considering the product:
Don’t use GTM for loading the pixel, you’ll be missing bounce counts.
My secret weapon - What Google Analytics should have been
What do you like best about the product?
Heap, combined with segment is my secret weapon (especially for SaaS). It is what. What Google Analytics should have been. Easy to understand, full control over your reports, ability to drill down in any data point.
At the moment it's the only tool on the market who can track all events (clicks/form submits/page visits) without having to define events beforehand.
At the moment it's the only tool on the market who can track all events (clicks/form submits/page visits) without having to define events beforehand.
What do you dislike about the product?
It only has strict funnels, meaning it won't measure people in funnel step 3 if they didn't also go through step 2.
It misses some of the powerful reports of competitors, like "If a user does event X so many times that's ideal for increasing your retention"
It misses some of the powerful reports of competitors, like "If a user does event X so many times that's ideal for increasing your retention"
What problems is the product solving and how is that benefiting you?
Improve SaaS products , i.e. increase retention, improve onboarding, help decide on which roadmap themes to do next.
Recommendations to others considering the product:
No brainer. Start with Heap, consider adding mixpanel / amplitude / etc later.
Product Manger friendly web analytics tool
What do you like best about the product?
* The flexibility to be define the metrics to track post development in the platform
* Live view section, that allows to play around and define metrics on the fly.
* Live view section, that allows to play around and define metrics on the fly.
What do you dislike about the product?
* Issues with tracking components inside i-frames. Gets really tough
* Better way to choose events from a long list of events (especially in a case when heap is used across varied modules of a product)
* Better way to choose events from a long list of events (especially in a case when heap is used across varied modules of a product)
What problems is the product solving and how is that benefiting you?
* Track the usage about section and variants of the product.
* Help us finalize useful variants vs the less useful ones.
* Better understand user cohorts
* Help us finalize useful variants vs the less useful ones.
* Better understand user cohorts
Recommendations to others considering the product:
Product managers who need a web analytics tool, please go for Heap and you would love it. Saves a lot of time.
Fastest way to get deep insights on our products and website
What do you like best about the product?
I love how Heap automatically captures interactions across our digital properties, which is incredibly powerful because it lets us analyze our data retroactively. Heap is powerful yet easy to use. With little training, anyone at Vidyard can quickly pull insights from Heap without chewing up our analysts' time.
Heap has world-class documentation, but if I can always count on their excellent customer success and support team if I can't figure something out.
Heap has world-class documentation, but if I can always count on their excellent customer success and support team if I can't figure something out.
What do you dislike about the product?
There's not a lot I dislike about Heap. Naturally, we've defined a number of events, segments, properties etc meaning things can get a little messy.
What problems is the product solving and how is that benefiting you?
I'm trying to gain insights into our customer journey. With Heap, we're able to understand how every touchpoint impacts our customer. From web visits to conversions to product usage, Heap lets us pull powerful insights into which initiatives are truly making an impact.
Better version of Google Analytics
What do you like best about the product?
The most helpful about Heap is the fact that all data is pulled automatically and so you can request data retrospectively.
What do you dislike about the product?
It takes a little while to get used to the platform, the terminology and the definitions.
What problems is the product solving and how is that benefiting you?
Heap has been great in tracking people coming on to the platform, tracking our email campaigns and platform signups.
Recommendations to others considering the product:
Take some time to get to know the platform, it's super easy and intuitive once you understand their way of defining.
It is surprisingly simple to get valuable insights on user behavior on our website
What do you like best about the product?
Well, definitely that it's retrospective and I don't have to wait for data to come in.
It is super easy to create events and to build funnels out of them. I can see results quickly. Same with the graphs.
I also liked the fact that you've launched a feature that allows the comparison of two time periods which we've missed before.
Also super happy to have bee introduced to the new Paths-feature which to us is a bit like the funnel in Google Analytics, but easier to understand/use.
And of course: The support is super quick to reply to my questions and has helped me tremendously in the past. Thanks to Devon in particular! :D
I also like that I can now "verify" events - after having talked to one of our engineers and having made sure that it's set up correctly.
Also the fact that you let me know that an event with the same criteria already exists when I try to create it. etc.
It's the little details that make it joyful and easy to work with Heap :)
It is super easy to create events and to build funnels out of them. I can see results quickly. Same with the graphs.
I also liked the fact that you've launched a feature that allows the comparison of two time periods which we've missed before.
Also super happy to have bee introduced to the new Paths-feature which to us is a bit like the funnel in Google Analytics, but easier to understand/use.
And of course: The support is super quick to reply to my questions and has helped me tremendously in the past. Thanks to Devon in particular! :D
I also like that I can now "verify" events - after having talked to one of our engineers and having made sure that it's set up correctly.
Also the fact that you let me know that an event with the same criteria already exists when I try to create it. etc.
It's the little details that make it joyful and easy to work with Heap :)
What do you dislike about the product?
It is not possible to include two properties in the group by-functionality in a funnel. I've had some trouble with this in the past as it meant I had to do some workarounds.
Also sometimes, I can only apply user-based properties, not event-based. Like for example I can only select "group by user's initial landing page" instead of the (event-based) landing page for a certain funnel.
I think in general, we've built quite complex reports (for our A/B Test analyses) so that our request may have been a little "special".
I feel like I cannot rely on "Tablet" device users as it turned out at some point that this is often Desktop users which are not being recognised as such.
Also sometimes, I can only apply user-based properties, not event-based. Like for example I can only select "group by user's initial landing page" instead of the (event-based) landing page for a certain funnel.
I think in general, we've built quite complex reports (for our A/B Test analyses) so that our request may have been a little "special".
I feel like I cannot rely on "Tablet" device users as it turned out at some point that this is often Desktop users which are not being recognised as such.
What problems is the product solving and how is that benefiting you?
- how do users interact with features on our website
- where do users land on our site and how/where do users navigate from there
- how do the two ab test groups differ in ... e.g. completion of a certain funnel (CR), product detail page views, clicks in the main nav, etc.
- do we see differences in users on mobile vs. desktop?
- etc, pretty much everything related to user behaviour on our website
- where do users land on our site and how/where do users navigate from there
- how do the two ab test groups differ in ... e.g. completion of a certain funnel (CR), product detail page views, clicks in the main nav, etc.
- do we see differences in users on mobile vs. desktop?
- etc, pretty much everything related to user behaviour on our website
Excellent for Startups
What do you like best about the product?
The ability to know exactly what your users are doing in your platform and make predictions
What do you dislike about the product?
Nothing much. The user interface can be slightly more friendly
What problems is the product solving and how is that benefiting you?
Knowing Customer Persona!
Good bye tagging, hello mapping. But collect data from day one!
What do you like best about the product?
The fact that we don't waste our time with complex data tagging concepts where we often missed some collection points and then had to update that framework and submit new deployments is one of my favourite features of Heap. Sometimes you don't know what you want to capture and once you determine this need, you simply map it into your reporting dashboard and you will have the data available from day one. Thats fantastic!
What do you dislike about the product?
Standard out of the box dashboards with the reporting basics should be provided. Also the UI of the tool is not intuitive
What problems is the product solving and how is that benefiting you?
Data available from day one, we finally say good bye to cumbersome tagging plans that provided lots of pain. Our current tagging approach utilising legacy tech in native apps was a real pain and created a lot of churn during UAT's
Easy to setup analytics tool
What do you like best about the product?
It tracks all events as they happen. We don't need to spend a lot of time setting new events.
Also, if we make any changes in the product, it tracks that also and we can define events later. The user tracking is fairly easy to implement and we can setup other parameters to track them easily. It has an amazing badge program which allows us 25000 sessions in a month.
Also, if we make any changes in the product, it tracks that also and we can define events later. The user tracking is fairly easy to implement and we can setup other parameters to track them easily. It has an amazing badge program which allows us 25000 sessions in a month.
What do you dislike about the product?
It doesn't have a standard e-commerce implementation like Google Analytics. Also, It is a little expensive as compared to other competitors.
What problems is the product solving and how is that benefiting you?
We can visualise user funnels and access standard reports covering attribution, engagement, conversions
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