Heap
HeapExternal reviews
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Excellent
What do you like best about the product?
Heap is incredibly useful for immediately testing the success of a product and understanding how customers interact with new features.
What do you dislike about the product?
I have not discovered any real downsides to Heap. Sometimes the process of verifying an event is fairly laborious, but it's worth it to ensure that all of your events are representing the action you believe they are.
What problems is the product solving and how is that benefiting you?
With Heap, we're able to immediately see how users are interacting with new features, as soon as we launch. With much of our team not knowing SQL, Heap provides an easy tool to define an event and see what percentage of users are firing that event, so we know how much they are engaging with a recently launched product.
Recommendations to others considering the product:
I truly do recommend Heap, especially for a less data-advanced product team who want to take responsibility for the success or failure of their product launches.
Easy to use tool for tracking customer behavior
What do you like best about the product?
Auto-capture of events and the Live View
What do you dislike about the product?
The filters don't persist as I would like
What problems is the product solving and how is that benefiting you?
Reports of bugs that are actually user error. Understanding how folks are interacting with our app. Proving hypotheses regarding divergence from intended user path.
Recommendations to others considering the product:
Learn how to write CSS Selectors
Best analytics tool I've used
What do you like best about the product?
* Easy to use reports with helpful presets
* Flexible grouping and filtering
* You can define custom events right inside Heap
* You can provide a description for each event/segment so that your coworkers can easily understand it
* Heap keeps track of updates to segment and event definitions, making it easy to spot any anomalies that may have caused by such change
* Dashboards
* Continuously updated product with useful new features like grouping users into Accounts
* Flexible grouping and filtering
* You can define custom events right inside Heap
* You can provide a description for each event/segment so that your coworkers can easily understand it
* Heap keeps track of updates to segment and event definitions, making it easy to spot any anomalies that may have caused by such change
* Dashboards
* Continuously updated product with useful new features like grouping users into Accounts
What do you dislike about the product?
* I would love more features around tracking a ratio between various metrics over time
* Sometimes reports can be slow
* Dashboard functionality could be better: I can't "pin" dashboard settings like observed time range, so that other people viewing the dashboard can see the same time range
* You can mess up a dashboard by updating a report without realizing that it's used in a dashboard
* Sometimes reports can be slow
* Dashboard functionality could be better: I can't "pin" dashboard settings like observed time range, so that other people viewing the dashboard can see the same time range
* You can mess up a dashboard by updating a report without realizing that it's used in a dashboard
What problems is the product solving and how is that benefiting you?
We use Heap as our primary behavioral analytics platform: we build a lot of reports to tie user behavior to various KPIs that our teams drive. We have lots of reports on the platform, and it's very easy for non-analysts to create their own reports.
Recommendations to others considering the product:
Heap Analytics is the best behavioral analytics tool that I've used so far, with powerful reporting capabilities yet very approachable user interface. As a regular user, I'm very pleased with it.
Heap is an essential part of our business
What do you like best about the product?
It lets non developers define events through the event visualizer, which is extremely powerful. That alone empowers the entire team to think about what data to collect and heap makes it incredibly easy to analyze it.
What do you dislike about the product?
It would be nice if it could somehow get retroactive historical snapshot data for events that have been defined but have to do with the DOM. We had one time where our lead capture was broken but theoretically if they have captured the entire DOM at that moment then all those emails are not lost but somewhere in the depths of the data heap has. We could have saved all those leads by capturing the historical data in heap but since snapshots don't show historical data we lost those leads.
Also something that could be super useful is adding a ML feature. Theoretically with user data, item data, and event data, that could all be fed into a ML API that can notice which items/events combos are popular among what users. It would be great to have a way for us to see the underlying trends/correlations that are not readily apparent and hard to see. A good example of an API that does this is Amazon Personalize. If Heap could somehow do what they do with the data provided and then make it easy to start generating recommendations of items for users based on the users actions, that would make Heap the most essential software to any online business and it would separate heap from the rest of the crowd.
Also something that could be super useful is adding a ML feature. Theoretically with user data, item data, and event data, that could all be fed into a ML API that can notice which items/events combos are popular among what users. It would be great to have a way for us to see the underlying trends/correlations that are not readily apparent and hard to see. A good example of an API that does this is Amazon Personalize. If Heap could somehow do what they do with the data provided and then make it easy to start generating recommendations of items for users based on the users actions, that would make Heap the most essential software to any online business and it would separate heap from the rest of the crowd.
What problems is the product solving and how is that benefiting you?
Tracking and viewing engagement metrics, as well the main benefit in my every day use: tracking down errors, finding the source of them and then solving them.
Recommendations to others considering the product:
I highly recommend using heap. It will help the entire team become data focused and free up the developers and the rest of the team to do less time orchestrating the data collection and more time actually thinking/reflecting on the data.
event
What do you like best about the product?
It is a super easy and perfect analytics system for product marketing and digital marketing specialist.
What do you dislike about the product?
server side tracking is a little difficult as compared to adobe
What problems is the product solving and how is that benefiting you?
Marketing decisions, website optimization, customer journeys
Complete Product Usage Tracking
What do you like best about the product?
The flexibility and reliability are extremely important in building up trust in our product usage data. Being able to track all our platforms, sites, and integrations in one place is a huge time saver and enables broad analysis across the company. Our Growth team consumes data from the S3 integration pretty much continuously and forms the starting point for all of their work in identifying funnel leaks and problems in onboarding new users. Because every event is stored back to the day we implemented Heap we can very quickly define new events to analyze feature usage as soon as it becomes strategically important. No need to look into the future and anticipate every potential event we might want to track!
What do you dislike about the product?
The only problem we have is the amount of training that is required for non-data team members to get into Heap. Having to setup all the graphs and analysis manually requires too much effort for some teams to migrate to Heap.
What problems is the product solving and how is that benefiting you?
We are digging deep into our user journeys as we pivot towards a Product-Led Growth model. Being able to make Sales more efficient with better understanding of free trial usage, Customer Success with watching for churn risk customers, and helping Marketing optimize ad campaigns are all benefits we're seeing from using Heap.
Recommendations to others considering the product:
If you're small enough to use the free level this should be an obvious choice. If your company can afford the investment in Heap, and in the right hands, it will pay for itself.
Insights at your fingertips
What do you like best about the product?
I really like how easy it is to use Heap and how comprehensive the data can be once you add in your custom events. The even visualizer is also an integral tool for the non-technical users.
What do you dislike about the product?
It's difficult to compare multiple graphs and analyze them but I'm sure Heap is already working on a solution for this.
What problems is the product solving and how is that benefiting you?
Heap has helped us understand the impact of our product improvements and monitor the success of our A/B tests.
Recommendations to others considering the product:
Make sure to take advantage of their Customer Success team to get set up and really understand how your organization will benefit from Heap
Good front-end analytics platform
What do you like best about the product?
Very valuable to label events retroactively.
What do you dislike about the product?
Not possible to use any backend metrics in creating graphs.
What problems is the product solving and how is that benefiting you?
Tracking user growth and identifying opportunities to grow faster.
Great Analytics Tracking and Integration with Optimizely for AB Testing
What do you like best about the product?
Integrates smoothing for synchronicity and AB testing on Shopify
What do you dislike about the product?
Could have more features and more code control
What problems is the product solving and how is that benefiting you?
Shopify E-commerce Ops and integration with React and other sources to effectively troubleshoot and gauge issues on the site
easy to use and find answer to any question I have about my data
What do you like best about the product?
Not having to set things up, being able to come in at any time and find answers to anything I would like to find out.
What do you dislike about the product?
It would be nice to have some more options, for example in the audience setting I can set the original visit IP but not the current visit IP
What problems is the product solving and how is that benefiting you?
I learn how users are using my platform and I can make choices about what to develop further.
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