Twilio Segment
Twilio SegmentExternal reviews
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Intuitive UI
What do you like best about the product?
I am not an engineer nor a data science geek, but I have found Segment pretty intuitive. Also, accurate. The learning curve for a newbie was about 5 minutes and then I felt unleashed to figure out many other features.
What do you dislike about the product?
It's yet another system to have to log into. But it's been a dependable backup with other software that is not functioning quite right. I keep it bookmarked at the top of my screen, and when I log in, I feel like anything is possible. But I have to log in, that's all.
What problems is the product solving and how is that benefiting you?
I constantly need to check instrumentation to be able to look at customer behavior analytics. It's essential to find points of friction in actual customer behavior (it's part of my job in content design - to see where users are getting stuck).
Best Website Event Analysing tool
What do you like best about the product?
The segment is easily the best application available in the marketplace right now to analyse the website data. The easy-to-use UI is super helpful in connecting all our tracking applications to the website.
What do you dislike about the product?
The segment is a bit expensive compared to its competitors. It is hard for a small startup to allocate that much money for data analytic tools while Google Analytics and MS Clarity do it for free.
What problems is the product solving and how is that benefiting you?
We use Segment to track all the events on our website from User signup until the time they log out of the panel. It helps us to understand user behaviour in a meaningful way and the experience more smooth for them.
Segment data is invaluable to us
What do you like best about the product?
Honestly, I don't have to think about Segment much beyond the initial instrumentation in our product. It's integration into rich UX experiences like Amplitude and Looker make it a great tool to work with.
What do you dislike about the product?
The handoff to Amplitude can be a bit wonky at times. Filtering out, or filtering in new events can take a long time.
What problems is the product solving and how is that benefiting you?
Without Segment, we'd have to instrument multiple tools in our product. With it's rich integrations, we're able to instrument once, and deliver data where we need it most.
great tool could use some updates
What do you like best about the product?
Segment powers our whole analytics platform. Its great for integrations with braze, amplitude, and redshift
What do you dislike about the product?
the UI is pretty bad. Segment does not make it easy to navigate from protocols to connections. Their web experience is pretty bad too as I'm unable to have multiple screens open when trying to compare tracking plans or destinations.
The most frustrating part is getting access to an export of my connections. Segment doesn't allow you to do this and their only response is using postman to send a get request but this doens't allow you to get an export of all your destinations.
The most frustrating part is getting access to an export of my connections. Segment doesn't allow you to do this and their only response is using postman to send a get request but this doens't allow you to get an export of all your destinations.
What problems is the product solving and how is that benefiting you?
Segment solves the problem of understanding what actions users are performing on your help. It solves many problems around this as it helps drive communications and analytics in downstream tools
Connects all the data
What do you like best about the product?
Segment allows us to connect all the things we need to connect.
What do you dislike about the product?
Nothing in particular - seems pretty straight forward, thankfully!
What problems is the product solving and how is that benefiting you?
Connecting data together. Helps us collect, clean, and then put into use our data, helping us be smarter / more effective.
A way to connect everything!
What do you like best about the product?
To access events and data from the majority of the services we use to receive reports, Segment offers native connectors. This includes payments, health metric instrumentation etc
What do you dislike about the product?
Not as such but it sometimes can be cumbersome and difficult to integrate tools
What problems is the product solving and how is that benefiting you?
Tracking significant events, integrating with other platforms for product analytics, and providing raw events directly to our Datalake for data availability on looker and amplitude.
Recommendations to others considering the product:
robust and simple to use analytics collector tool
Great Integration. Easy to use Interface
What do you like best about the product?
Great Integration and observability with any platform you like. Very simple to use interface. Everything is abstracted.
What do you dislike about the product?
Documentation could be a little better and detailed.
What problems is the product solving and how is that benefiting you?
Basically, it helps us in tracking our user events and to identify any problems with our platform.
Essential tool
What do you like best about the product?
Easy to use, computed traits, granular routing of data to the right place
What do you dislike about the product?
Could be easier to find some of the functions (debugging, etc)
What problems is the product solving and how is that benefiting you?
It allows us to route the right data to the right tools in a super easy way.
Great and easy to use CDP
What do you like best about the product?
How easy it is to navigate within the platform itself and to connect data between tools. The Personas feature is particularly useful and the capabilities keep expanding on a consistent basis.
What do you dislike about the product?
While it saves a lot of time to not integrate with all the tools because Segment does that, it is rather expensive. Support could be a bit more proactive to make sure the implementation is done correctly.
What problems is the product solving and how is that benefiting you?
Integrating with different marketing tools without having to worry about moving data and syncing it to all the martech stack tools we have.
Segment is a must-have to install new tools and connect all your tech stack together
What do you like best about the product?
The ability to one-click install new destinations and have all my data there.
What do you dislike about the product?
I've seen Segment get blocked by ad-blockers / cookie-blockers, that's the only downside I can think of.
What problems is the product solving and how is that benefiting you?
Having multiple tools and not having to go through a painless implementation process with each.
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