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Complete and powerful tag management system
What do you like best about the product?
Tealium takes a powerful and potentially complex system and wraps it in a UI that makes manaement and administration simple and easy to understand. We have taken new users with no tag management experience and onboarded them to be competent users for their particular tagging needs in short order. Meanwhile our core team of admins are able to meet requirements for much more complex and difficult requests to accomplish things that we were never able to do before.
What do you dislike about the product?
My biggest (and perhaps only real) complaint is that it is difficult to work simultaneously with others. Our core team of admins is small (3 admins) but we have a handful of marketers and MarTech power users that self service which can make things a little tricky. Things have improved in recent years and we're looking forward to where Tealium takes us in coming months.
What problems is the product solving and how is that benefiting you?
We have multiple domains with multiple agencies and internal teams requiring everything from various analytics to smaller shop, specific tagging. Additionally, we have invested time in leveraging TiQ to markup pages for structured data, dynamic tagging (allowing us to use single tags to do multiple jobs - tracking, conversion, remarketing etc) and more. We occasionally get some interesting requests to meet specific needs and we have not been limited by TiQ in what we've been able to deliver.
Recommendations to others considering the product:
Listen to your account handlers and follow their guidelines. The support teams are great and incredible resources. Consider your data layer early - this will be the foundation that everything will be built upon. The hard work done up front will pay off in the long run.
Best Vendor Agnostic Tag Management Platform
What do you like best about the product?
We really like and enjoy the capabilities which Tealium provides to manipulate and massage the data which most of the other tag management platforms in the market doesn't provide.
What do you dislike about the product?
The recent UI updates have made our custom extensions realigned which might cause issues associated to other variable dependencies in the order they get executed.
What problems is the product solving and how is that benefiting you?
Centralized way to manage all the first party and third party tags. Be able to manage and share data across different platforms via centralized data layer concept for omni channel experience.
Empowering marketing and business to accelerate customer growth
What do you like best about the product?
We use Tealium IQ to manage thousands of our marketing pixels and build customer segments for optimizing our customer growth. Before we implemented Tealium, it was a long, arduous process to keep marketing data up-to-date across our site. With Tealium IQ, we have moved ownership to our marketing and martech teams, which empowers them to track, update, and optimize our media efforts.
What do you dislike about the product?
With any new service, it takes time to properly audit our current pixel implementation, write up scalable specs, and prioritize the work within our dev backlogs. However, once we got Tealium implemented, we've accelerated our tag management, and have given much needed time back to our tech teams.
What problems is the product solving and how is that benefiting you?
We've solved the manual task of having to add/remove/manage pixels, giving time back to our tech teams.
Recommendations to others considering the product:
Analyze the time it takes to manage your current tracking pixels and data. I guarantee the initial investment will pay off in multitudes.
Easy way to manage our web site tag integrations
What do you like best about the product?
Tealium allows us to easily manage what tags load on what pages in a GDPR compliant manner.
What do you dislike about the product?
The current GIT integration of tagging code is fairly primitive.
What problems is the product solving and how is that benefiting you?
Keeping the trust of our customers with respect to the data we collect and share with out partners.
Easy to use yet powerful
What do you like best about the product?
Open platform with tag templates for most martech vendors. Flexibility with using extensions to provide solutions specific to our business.
What do you dislike about the product?
The interface can have a better sorting since most of it it's in a row form.
What problems is the product solving and how is that benefiting you?
It powers most of our martech solutions and it's easy to use and maintain.
Outstanding Centralized TMS Platform
What do you like best about the product?
Simply the BEST in class platform with BEST in class support.
What do you dislike about the product?
There is nothing I dislike about the platform.
What problems is the product solving and how is that benefiting you?
Global digital marketing in the Pharmaceutical industry.
Great product
What do you like best about the product?
Ease of use with a variety of tagging strategies
What do you dislike about the product?
Hard to learn in the beginning but once trained easy to use
What problems is the product solving and how is that benefiting you?
Speedier deployments
Automating customer interactions with AudienceStream and measuring for success!
What do you like best about the product?
AudienceStream offers up an easy to use interface to set up custom segments to enhance your customer targeting. After configuring data sources with your desired actionable data points, it is a breeze to create audiences based on behavior. AudienceStream is THE one-stop shop to centralize your data and activate your audiences in real time through your existing MarTech stack.
What do you dislike about the product?
If you have a technical background, in all aspects AudienceStream is the next best thing since sliced bread! If you don't have a technical background the initial configuration can be challenging, however, this is the case with any platform implementation. Once configured properly a growing user base of analysts can really take the reins and soar with the platform.
What problems is the product solving and how is that benefiting you?
AudienceStream is solving a growing number of business questions every day. Within the platform, we are able to target the right audiences at the right time with the right action. We are able to re-engage our readers and drive them back to our sites, measure the most successful touchpoints for a given segment, and ultimately drive our target conversions.
Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.
Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.
Recommendations to others considering the product:
Invest the upfront time to design and architect your solution with Tealium. While the platform can basically do anything, attempting to connect every platform and do everything at once has the potential to lead to disastrous results. Start small, iterate on measurable success, and grow the complexity of your platform with a clear end game in mind. If you follow those steps you are certain to be successful and see returns on your investment in no time.
user for two years
What do you like best about the product?
I can integrate with every source I can imagine
What do you dislike about the product?
lack of visualisation tools built-in to the platform
What problems is the product solving and how is that benefiting you?
customer central view, journey and business context of those characteristics
Recommendations to others considering the product:
Plan to put it a the centre of your data architecture and use it as a live data source where you can
AudienceStream at a multichannel retailer
What do you like best about the product?
-Ease of installation
-Coordination with Tealium IQ
-Large library of plug and play vendor connections, as well as webhooks for all others
-Easy to use for both technical and business users
-Competitive pricing
-Coordination with Tealium IQ
-Large library of plug and play vendor connections, as well as webhooks for all others
-Easy to use for both technical and business users
-Competitive pricing
What do you dislike about the product?
-Difficult to run use cases in test/stage environment
-Omnichannel imports process large files slowly
-Omnichannel imports process large files slowly
What problems is the product solving and how is that benefiting you?
Our initial use cases included replacing our cart abandon emails through another 3rd party service, which has been surprisingly simple, immediately saving money. Also, strategies for replacing internal manual processes with Audience Stream doing the heavy lifting have proved very fruitful. Coordinating campaigns against specific audiences has been especially easy, where it certainly was not before.
Recommendations to others considering the product:
Build strong use cases and procedures for governance
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