Acquia DXP
AcquiaExternal reviews
88 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Powerful Campaign Tool
What do you like best about the product?
Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addion to that, webhook integration helps to achive user specific requirement quite easy way.
What do you dislike about the product?
Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails.
What problems is the product solving and how is that benefiting you?
I could able to solve the newsletter intgration for my prestigious customer with help of campaign studio webhook. It is really addressed the pain area of handling the newsletter builder tool and contact sync issue.
Great for marketing ease
What do you like best about the product?
Really easy to use and gives the data needed.
What do you dislike about the product?
Some of the reports can be confusing at first.
What problems is the product solving and how is that benefiting you?
We are consolidating our tools into one place.
Recommendations to others considering the product:
Watch a lot of the video tutorials first.
MY ACQUIA OPINIONS
What do you like best about the product?
Simple, Fast and userfriendly interface,
What do you dislike about the product?
Technical services and additional improvements
What problems is the product solving and how is that benefiting you?
We can reach our campaigns faster and to more accurate audiences.
Recommendations to others considering the product:
I can recommend Acquia, but it needs improvement in technical support and development.
You can build a world-class customer experiences powered by Acquia Marketing Cloud
What do you like best about the product?
Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack.
What do you dislike about the product?
Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products.
What problems is the product solving and how is that benefiting you?
Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels.
Couple of our clients using Acquia Marketing Cloud
What do you like best about the product?
Its seamless and make content personlized. Tool has a good fit for our needs.
What do you dislike about the product?
Technical difficulties and lack of professionals to customize tool.
What problems is the product solving and how is that benefiting you?
A solid foundation for growing our digital ecosystem
Recommendations to others considering the product:
Acquia is one of our top vendors. The services that they provide are best-in-class and they communicate very well
Out of the box tool
What do you like best about the product?
Easy to use interface, collects a vast amount of data.
What do you dislike about the product?
Too many features can be confusing at times, with limited relevant functionality and advanced as needed enabled.
What problems is the product solving and how is that benefiting you?
The tool helps to categorize the data in a standardized way. Having a massive amount of data and not retrieving the desired output from it is frustrating. This exactly solves the problem by categorizing the data
Acquia Marketing Cloud for Email Marketing
What do you like best about the product?
I love the drag and drop editor for automation flows. It's very user friendly and easy to navigate. Their list segmentation tool is very powerful as well and allows for tons of filtering options for email lists.
What do you dislike about the product?
I did not like their reporting tool. Being in email marketing being able to easily pull reporting is super important and unfortunately their tool was glitchy and innacurate when it came to email reporting metrics.
What problems is the product solving and how is that benefiting you?
Easy-to-use open source platform that provides a powerful email marketing tool for automations and list segmentation.
Personalization and DAM are the most effective way to manage the website marketing.
What do you like best about the product?
The way we can add segments personalized marketing pages for campaign.Also with DAM a single place where we can categorize and add foelds to each assets.
What do you dislike about the product?
The tool has two UI expereroence now. One that shows the acquia lift UI and other shows the region specific one.
https://us-east-1.lift.acquia.com/#personsearch:accountId=Organization;
https://app.lift.acquia.com/Organization/personalize/sites
It will better if we can merge the user experience into one UI.
DAM lacks transformation of asset(images in particular) on the fly and also no global link which we can share with our customers without logging into the DAM.
https://us-east-1.lift.acquia.com/#personsearch:accountId=Organization;
https://app.lift.acquia.com/Organization/personalize/sites
It will better if we can merge the user experience into one UI.
DAM lacks transformation of asset(images in particular) on the fly and also no global link which we can share with our customers without logging into the DAM.
What problems is the product solving and how is that benefiting you?
Right now I'm into the listening mode only. Plans are their to extend the current package to have A/B testing, Campaingn and personalzed pages .
DAM we are using the upto date one.
DAM we are using the upto date one.
Strong solution to many problems
What do you like best about the product?
I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in.
What do you dislike about the product?
As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment.
What problems is the product solving and how is that benefiting you?
We are currently using this for news alerts. This is inclusive of housing the email template, contact lists and utilization of the API for triggering mail sends. In addition, we also use focus items on various sites as well as tracking to build multichannel profiles on users within a clients ecosphere. The ability to have this type of configuration done in a system as intuitive as this allows for non technical resources to be able to assist in strategy and implementation of campaigns.
Recommendations to others considering the product:
If you are looking for a lightweight marketing automation platform that can be maintained without extensive technical resources, this is definitely a great option to consider.
Great personalization tool. Not great for A/B testing
What do you like best about the product?
I have used Acquia Lift for about a year now. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast.
What do you dislike about the product?
Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool
What problems is the product solving and how is that benefiting you?
Personalizing the experience on the website for key persona groups and what stage they are in the buying funnel. We did see a lift in conversions & site traffic. It took a while to realize this because Lift don't do the best job showing the analytics.
Recommendations to others considering the product:
I have used Acquia Lift for about a year now and so far my experience has been good. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast.
Acquia Lift are improving their platform and have already made set up much easier than in the past. I think they still need to improve the analytical side of the software or find a way to integrate with other analytical softwares.
Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool.
Acquia Lift are improving their platform and have already made set up much easier than in the past. I think they still need to improve the analytical side of the software or find a way to integrate with other analytical softwares.
Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool.
showing 21 - 30