Amperity Customer Data Cloud
AmperityExternal reviews
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Customer Identity Resoultion is Key
What do you like best about the product?
The database is solid and the amperity_id logic has proven time and time again to be a reliable customer identity resolution solution that is fairly easy to use. We love the granularity of the interface. We love being able to get down to the nitty gritty details regarding process flow and we also like being able to get hands on with the core database definitions. Our technical account manager Eric is a rockstar and we enjoy the partnership
What do you dislike about the product?
Still some work to be done in the way of automated alerts when processes need attention. The tool is robust and easy enough to use but there's a very fine line between allowing clients to have full control and reserving specific project types to be run start to finish by the amperity team
What problems is the product solving and how is that benefiting you?
Single view of the customer. Data clensing. Joining disparate datasources often wth multiple formats of the same data fields. Ingetsting new data sources and stitching them to existing customers. Seamlessly orchestrating audience segments to downstream vendor services and analytics tools. We are much more nimble now and quick to production when onboarding marketing tactics. We are also much more current and complete with ou Tableau insights via the Amperity/Snowflake connections.
marketing
What do you like best about the product?
segmentation of the consumers and their consumer behavior
What do you dislike about the product?
there is nothing i dislike about amparity
What problems is the product solving and how is that benefiting you?
customer segmentation
Direct marketing analyst for 8+ years, using SQL and SAS
What do you like best about the product?
SQL for ETL, summary page for segment and the new adding features for upload external data file
What do you dislike about the product?
Eliminated our Household ID under Amperity
What problems is the product solving and how is that benefiting you?
ETL, campaign automation, and use Customer360 data to build direct mail model.
ID resolution and anlytics heavy cdp
What do you like best about the product?
best in class at ID resolution. good out of the box analytics
What do you dislike about the product?
Activation capabilities may lag behind competition
What problems is the product solving and how is that benefiting you?
Reducing time required to do manual data uploads and analyhtics
We use Amperity for our email segmentation and have experienced an incremental value in results.
What do you like best about the product?
The product affinities and personas provide great insight into missed opportunities. The platform is clean and easy to use!
What do you dislike about the product?
Campaign-specific reporting is nearly non-existent, which makes it challenging to track results.
What problems is the product solving and how is that benefiting you?
More efficient and productive email segmentation! Our overall results have improved, as our content is more tailored to specific audiences.
Recommendations to others considering the product:
N/A
Fantastic partnership and an excellent product
What do you like best about the product?
Having both a robust product and a highly engaged partnership is a rare combo. Everyone at Amperity is there to do everything they can to make you successful.
What do you dislike about the product?
Would love a more out-of-the-box solution to track relationship with customers over time.
What problems is the product solving and how is that benefiting you?
Identify our customers and drive engagement through personalization, ultimately learning what works/doesn't work. Amperity has enabled us to complete each of these steps.
Helps segmentation where ESP falls flat
What do you like best about the product?
Easy to use audience segmentation tools allow us to finely target customers where our ESP features fall flat.
What do you dislike about the product?
Some of the interace is not as inutitive as I would like but the account managers are fantastic and assist with any questions you could have, including one on one trainings.
What problems is the product solving and how is that benefiting you?
With amperity we can target VIP customers, customers at risk of churning, and customers likely to purchase certain product categories; something that we couldn't do before.
Good partners
What do you like best about the product?
The team at Custora-Amperity has always been ready to listen to us, trying and finding ways to support our needs, even "covering up" for my team, when we found ourselves a bit short of resources.
What do you dislike about the product?
Sometimes it takes a bit before being able to use the system, but it is in the nature of a CRM app I guess.
What problems is the product solving and how is that benefiting you?
Clustering our customers in a more effective way, supporting our Digital Media Agency to perform better
A crucial predictive insight platform to help prioritize customer behavior-led decisions.
What do you like best about the product?
My number reason for using Amperity is the trust I have in their predictive model and their CLV team's expertise in the retail category. Smart people using a good tool.
What do you dislike about the product?
The platform can be a little bit overwhelming for newcomers or non-power users. I wish there was a way to snapshot trends over time (like a time machine).
What problems is the product solving and how is that benefiting you?
The biggest problem solved is finding a good base for our Facebook/Instagram acquisition. Even in the current tough environment of iOS14.5, the leg up we have on finding the best potential customers, not just using a list of top spenders, is very beneficial. We've established and maintained stronger blended CPAs due to the benefits realized from the predictive model Amperity provides.
A tool that unlocks insights you never thought existed
What do you like best about the product?
I used ampIQ and found the cohort views, basket analysis helped provide insights that would normally take hours/days to produce in a matter of a minute.
What do you dislike about the product?
It's hard to dislike the product, but I found it a little difficult to see how data passed to other systems. Switchboard could be a little more enhanced to alleviate the issues when the data lands on the outside platform like Salesforce marketing cloud. If you're able to update field formatting, it could reduce the post-data translation.
What problems is the product solving and how is that benefiting you?
Basket analysis, cohort retention by acquisition, segmentation on store vs. ecom purchaser. Progressive profiling, filling any data holes.
Recommendations to others considering the product:
Ensure that your data is in the best state it could before passing it in. Amperity can do a lot of data manipulation in a good way, but it's important to consider what issues you may have pre-existing.
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