Amperity Customer Data Cloud
AmperityExternal reviews
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Organize and accelerate Customer Data Management
What do you like best about the product?
- pre built structures and functions - reduces design time and iterations
- unambiguous and up-to-date documentation on data structures and functions
- ML based "stitch" function to merge customer records
- availability of scripting/SQL so that user/implementation team is not hamstrung
- easily viewable error logging so that process status is transparent and easy to understand
- competent and responsive amperity side implementation team (based on 1 implementation expereince!)
- sandbox feature for development and deployment
- configurable feed to downstream systems
- unambiguous and up-to-date documentation on data structures and functions
- ML based "stitch" function to merge customer records
- availability of scripting/SQL so that user/implementation team is not hamstrung
- easily viewable error logging so that process status is transparent and easy to understand
- competent and responsive amperity side implementation team (based on 1 implementation expereince!)
- sandbox feature for development and deployment
- configurable feed to downstream systems
What do you dislike about the product?
- "stitch" function needs to be more stable - to be able to use amperity id as a stable customer id - need to ensure that (1) customers are not moved between amperity ids and (2) same customer is not assigned to multiple amperity ids.
- sometimes high data volume results in process failure and jobs hanging
- sometimes audience build processes hang due to high volume
- integration with braze needs improvement
- sometimes high data volume results in process failure and jobs hanging
- sometimes audience build processes hang due to high volume
- integration with braze needs improvement
What problems is the product solving and how is that benefiting you?
- identity resolution and customer id generation
- customer metrics/attribution
- audience creation using user created SQL
- feed to downstream systems
- customer metrics/attribution
- audience creation using user created SQL
- feed to downstream systems
The most agile and transparent customer database solution I've ever worked with.
What do you like best about the product?
The Amperity environment is simple and it takes only moments to research customers and view their component data. The ML models not only prevent over-consolidation, but also break apart existing over-consolidated customers. Amperity has quality off-the-shelf solutions for many marketing & retailer needs, but the team was also eager to help when I needed customization. We finished our implentation on time, without unexpected costs, and the solution works as promised.
What do you dislike about the product?
There were times when we were unable to get resources from Amperity as quickly as hoped.
What problems is the product solving and how is that benefiting you?
Consolidate customers.
Order linking
Customer 360 Models to understand the best PII and important attributes that tell us about the customer's journey with us.
Order linking
Customer 360 Models to understand the best PII and important attributes that tell us about the customer's journey with us.
Amperity has the features need in identity resolution, activation, and measurement
What do you like best about the product?
Probabilistic and Deterministic stitching
What do you dislike about the product?
Cost Structure is a bit cost prohibitive to scale
What problems is the product solving and how is that benefiting you?
Bringing multiple sources together and stitching sometimes separate or duplicate profiles together.
Amperity review
What do you like best about the product?
Its machine- learning algorithm. The Profile stitch ability.
What do you dislike about the product?
The Algorithm is a black box. There is no clearly defined way to validate outputs.
What problems is the product solving and how is that benefiting you?
Building a unified customer profile enabling marketing capabilities.
Amperity has changed the way we analyze, engage, and anticipate our customers at Planet Fitness.
What do you like best about the product?
Quality of their identity resolution, speed and reliability of the platform, and the smart, hardworking minds on board
What do you dislike about the product?
Nothing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
What problems is the product solving and how is that benefiting you?
360 view of our customer across multiple platforms and data systems
Sr. Business Systems Analyst
What do you like best about the product?
Great team work, highly efficient and responsive
What do you dislike about the product?
I do not dislike anything, Amperity team has been great
What problems is the product solving and how is that benefiting you?
Implementing CDP for our company, great collaboration so far.
Fairly new to Amperity CDP and it seemingly is meeting all our IDR needs so far...
What do you like best about the product?
Better visibility into Customer Cluster and all the facets that make up the customer... The insights from the cluster have helped us optimize the data we ingest to tweak the quality of the customer clusters formed within Amperity
What do you dislike about the product?
While the probabilistic matching algorithms are good, it would have been helpful if the deterministic matching could also be configured into the stitching process using customer handles that we already know as linked.
What problems is the product solving and how is that benefiting you?
Identity Resolution.
Director of Email
What do you like best about the product?
The people 1st...every experience is always a positive one.
What do you dislike about the product?
user interface can always be improved to be more 'non-data' user focused.
What problems is the product solving and how is that benefiting you?
Customer stitching and data consolidation
Excellent account support but some capabilities were overpromised during procurement process
What do you like best about the product?
Amperity's implementation and post-implementation account teams are excellent. They go above and beyond and help us derive value from the tool.
What do you dislike about the product?
Not all capabilities are fleshed out. Just because it's in the UI doesn't necessarily mean it's 100% ready to go. Also discourages high usage with pricing tiers.
What problems is the product solving and how is that benefiting you?
Amperity helps us aggregate our user counts across disparate systems. It also allows us to perform enhanced customer analytics.
Reliable Expertise and Pleasant Experience through the Partnership
What do you like best about the product?
The SME Depth and reliable ownership demonstrated on mutual objectives have instilled a sense of comfort. This typically sets in after years into the partnership, which we seem to have reached earlier.
What do you dislike about the product?
Deterministic associations where present, do not seem to have a bearing in the Clusterin, with only the PII based matching determining it.
Data cleansing gaps in PII (where labeled as VOID / Fraud / Null) could be detected and flagged by Amperity, instead of assigning AmpIDs.
Data cleansing gaps in PII (where labeled as VOID / Fraud / Null) could be detected and flagged by Amperity, instead of assigning AmpIDs.
What problems is the product solving and how is that benefiting you?
Identity Resolution across Customer PII from multiple Accounts and Sources, and assign a single Customer ID.
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