EPAM GenAI Stylist Advisor - Implementation & Consulting

EPAM delivers a comprehensive implementation service for the GenAI Stylist Advisor solution - a production-proven virtual styling platform that combines generative AI, computer vision, and conversational AI to transform digital fashion retail.

Service Scope:

• Discovery & Architecture: Assessment of existing e-commerce platform, definition of integration points, solution architecture design leveraging AWS services (Amazon Bedrock, SageMaker, OpenSearch, S3, CloudFront, Lambda, API Gateway, DynamoDB, Cognito, WAF).
• GenAI Model Customization: Fine-tuning diffusion models for client-specific product catalogs to generate photorealistic virtual try-on imagery. Training recommendation models on client's historical purchase and preference data.
• Virtual Try-On Pipeline: Implementation of the end-to-end VTO rendering pipeline including image preprocessing, garment segmentation, avatar generation, and outfit composition on digital avatars.
• Conversational AI Stylist: Development of a natural language styling assistant that analyzes customer preferences, body type, weather, occasion, and trends to deliver personalized outfit recommendations.
• E-Commerce Integration: Seamless API integration with existing storefronts (Salesforce Commerce, SAP Commerce, custom platforms) including product catalog sync, session management, and analytics pipelines.
• Production Deployment & Optimization: CI/CD pipeline setup, A/B testing framework, performance monitoring, model retraining workflows, and ongoing optimization.
• Proven track record with leading fashion e-commerce platforms, delivering pilot-to-production rollouts serving millions of customers across multiple regions.