Sold by: Adthena
Adthena is an AI-powered search intelligence platform providing a "Whole Market View." Its patented technology unmasks competitor strategies, protects brand spend, and maximizes visibility across traditional and AI search.
Overview
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Paid search is one of the most competitive channels in digital marketing, yet most teams are still flying blind on what competitors are actually doing, and increasingly, how AI is reshaping the search landscape. Adthena changes that. Adthena is an AI-powered search intelligence platform that gives marketing and paid search teams complete visibility into competitor strategy across every keyword, ad copy variant, and market they operate in. Built specifically for Google Ads, Adthena uses proprietary whole-market data and patented machine learning to surface the insights that matter: who is bidding on your branded terms, where competitors are gaining ground, which ad messages are resonating, and where budget is being wasted defending territory you already own, including in AI-powered search environments. Unlike point-in-time tools that sample data, Adthena delivers continuous, comprehensive coverage of the entire paid search landscape, across both traditional and AI search. Teams at some of the worlds leading brands use Adthena to protect brand spend, identify whitespace opportunities, benchmark performance against the full competitive set, and brief agencies with evidence rather than assumption. The platform integrates directly into existing workflows, including Google Ads, with data exports, API access, and reporting built for both in-house teams and agency partners. Available on AWS Marketplace as an annual SaaS subscription, Adthena can be procured against your existing AWS commitment, simplifying vendor consolidation, accelerating procurement, and putting AI search intelligence at the heart of your marketing stack.
Highlights
- AI Search visibility: As AIO and LLMs reshape how buyers discover brands, Adthena tracks your presence across both traditional and AI search, so you stay visible where it matters most.
- Brand Protection: Identify competitors bidding on your branded keywords, stop wasted spend defending territory you already own, and protect your brand equity across every search environment.
- PPC Competitor Intelligence: Know exactly what rivals are bidding, saying, and winning on Google Ads, across every keyword, ad copy variant, and market, so you can act on facts, not guesswork.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
AI Search Intelligence | Contact awssales@adthena.com for custom pricing | $60,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Adthenas technical onboarding involves account configuration, data QA, and customization, aimed at providing platform access by day 7 and full setup by day 15. Workflow: Triggered by Salesforce, the process starts with a customer questionnaire, followed by structured tasks and rigorous Domain QA to ensure data accuracy. Coordination: Customer interactions are managed through Zendesk tickets, while internal communication takes place in dedicated Slack channels, enabling more efficient, coordinated ways of working. Scope: The process adapts to various needs, including new accounts, POCs, feature trials, and domain switches.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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